 So commercial capabilities continued. So in the in the second phase of this Bell and Morrison model where he has shown the four stages and 12 capabilities. So the second stage is divided among these 12 capabilities in such a manner that which is the seeding phase. So in the seeding phase which is more or less between one and two the entrepreneur should look for venture capital and persuade investors to support his or her idea. So without funding, without capital, no product can be developed. Now the product can be developed, now its sales and marketing can be done. So in this seeding stage this is very important that the entrepreneur look for the resources from which it can get the capital. Venture capitalists are the ones who are a little less than normal investors because the normal investor is the regular requirement of any business. They look at its potential, its feasibility, the possibility of success. So there are various criteria. But one product which has not been developed yet and an all together innovative product and it is difficult to say anything about whether it works or not. And the factor of risk is more. So in the same way when the factor of risk is more, then its profitability element is also more. So those are the people which we call as venture capitalists. So those financial institutions, those organizations which fund it and initial funding and later on funding, they need to understand and present their project and stop the fund. The third which is product development phase, here the things change more or less and they lie between two and three. Now sales gains importance and marketing becomes a dominant force. Now when you are doing product development, then the market input is very important that you share your thoughts and your concept about product with the end user because there are potential buyers or the industry in which you have to make that product, so your synergy develops between your engineering and production team and your sales and marketing team. What do they want to make? What does the market want? And then the concept of entrepreneur is discussed with the end user and the market and then accordingly what possible changes can be brought into the product development stage. Then the fourth stage which is the final stage that concerns market development. It is usually between stage three and four and gives a key role to sales. Now the market development means that we have some initial customers who are adventurous, who want to use that product, and we have to increase their number because we have made products and tested products and we have to try to increase that segment of initial users and also we have to try in the next segments so that other people who are not very adventurous but we have to bring users in front of them and convince them to use the same product or process so that sales can be increased. So at this stage, development, stage of development, all attention should shift towards scaling up the business so that business can be expanded. Segment, one segment or other segments can be added and within segments we can convince more users and more buyers to use the same product.