Making of theWall on ROOF





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Published on Jun 3, 2013

theWit, a AAA Four Diamond Hotel in downtown Chicago, announced today the launch of "theWall", a permanent 3D mapping installation that provides immersive visual and optical illusion entertainment at ROOF on theWit, Chicago's premiere rooftop bar and cocktail lounge. Inspired by the convergence of music, art and gaming, theWall's cutting- edge technology not only elevates theWit's guest entertainment experience, but also meets business clients' needs for unique, high-impact corporate events and presentations.

Measuring approximately 20 feet wide by 12 feet tall, theWall features the integration of the most advanced media servers, sophisticated robotic cameras and intricate stage lighting on a custom designed and built 3D projection surface with motion production capability and a retractable flat screen. Similar technological experiences are mostly exclusive to large-scale, national entertainment productions and broadcasts, and are primarily connected to the most renowned Electronic Dance Music (EDM) festivals. With the introduction of theWall, theWit offers multiple industries the same phenomenal visual engagement for a more personalized audience within an intimate venue.

"By investing in the foremost technology and associated talent to execute theWall installation, theWit has further established its position as an industry leader in connecting the worlds of hospitality and entertainment," said Scott Greenberg, CEO and founder of theWit. "theWall's customized user experience delivers astounding visual capabilities that meet multiple client needs, from musical performances and special events to corporate presentations and product launches, all within a world class city."

In addition, motion picture studios, gaming manufacturers, professional sports organizations, fashion houses and tech corporations are just a few of the industry sectors that theWit will target and attract with theWall. Companies first to use theWall include ABC, Factor Women fashion modeling agency and Virgin Atlantic.
"theWall provides a level of amplified entertainment and corporate technology that is unprecedented in hospitality," says Sharon Trudell, Director of Marketing of theWit. "In addition to elevated musical performances, we look forward to increased partnership opportunities with the numerous businesses and brands searching for a differentiated live experience."

The video mapping wall is the second major renovation at ROOF on theWit since its launch in 2009. In the spring of 2012 an all-glass retractable roof, measuring 30 feet wide and 21 feet tall, was installed at ROOF; the first architectural renovation of its kind in the U.S.


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