 Wow, what's up everybody once again is brand man Sean and this video is very special because it's one video in my five part series my free tiktok music secrets training you can find the entire thing in the description below also on tiktok music promo.com and it's where we're going in depth and how artists can leverage tiktok for themselves everything that you need to know and understand for this particular video right here though we're getting into the inner workings of tiktok and how you can leverage it for yourself check it out let's just one thing to keep in mind those people who are newer to tiktok but now for a lot of people especially those people who are confused let me go deep into the algorithm the way this algorithm works is one a lot of people say oh i want to get on the for you page i got to get on the for you page i want to blow up i'm trying to get on the for you page so you'll see a lot of people saying hashtag f y p hashtag for you page all those things but the truth is everybody gets on the for you page unlike instagram's explore page where you kind of have to take off before you get on to it technically everybody gets on the for you page you don't even have to do those hashtags i'm not saying they won't help with some things just being batched into that but you don't necessarily have to do them here's why this is how instagram's i mean tiktok's content works if i drop something i'll release something it's going to be put on a small subset of users pages and it's going to be put on their for you pages everybody basically consumes new users through their for you page all right and everybody is getting tested in batch number one this batch is going to be on somebody's for you page a small set of people and it'll be like that for two hours in this two-hour period what people are testing for and when i say people i mean tiktok they're stress testing for engagement right kind of how instagram switched to the fact that their first 10 percent of your audience they'll show it to and if it's engaging well they'll show it to the rest of your audience well tiktok is pretty much doing that with everybody is not just about whether it's your audience or not they're just stress testing it to whether it's going to go to batch two so it'll do some engagement testing and then in batch two is actually a bigger batch so you get shown to a small set of people for two hours and then you get shown to a bigger batch right and when you get shown to that bigger batch let's just call it the medium batch for now now it starts the stress test again and continue to look for engagement just continue to see what it performs like and after that on that particular level it's not just the typical engagement like it was on the first one where it's about you know views or somebody is somebody sharing it they like are they liking it comments those are those basic things but in batch two to make it to the next level batch three watch time becomes more important right completion rate which is pretty much similar to watch time when you think about it right how often do people actually complete this song or what the video what percentage of it do they complete and replays become increasingly more important why because if people are watching it a lot and replaying a lot they must really like it or it's engaging in some way and of course that keeps people on our platform longer as well so those become increasingly important that's why it's important not to have those super long videos because people need to complete it and you want them to watch it back for it to really blow up now before it gets to batch number three and batch number three is starting to get into that upper echelon right three to four percent well no ten to five percent the upper ten to five percent before it gets there it's then going to say okay let me see if there's any hate speech going on with this post is there anything that goes against our policy that's not that's too rated r rated x you know like weed a lot of people have posted things like weed and had their stuff shadow banned right a lot of things like that it starts to kind of analyze and see if we want to show this to even bigger audience so that's another thing to keep in mind just for your particular content as well because I do know multiple people who have had problems after posting certain things drugs guns all that stuff right so batch number one bam two hours batch then then you stress test to get to batch number two a lot of people get to batch number two but after that it becomes even more tight and they say hey once again how many replays how much completion and then you go through that hurdle to get over batch number three and then we get to the large batch the large batch now what happens here is it stays here for four days and this is a pretty awesome point right because you're being shown to a massive amount of people is basically saying small medium large in terms of the batch of four u pages that you've been put on remember everybody's getting put on a four u page technically if you actually go on tiktok you'll notice that you'll see some posts that are like somebody who has 500,000 followers 200,000 followers and then somebody with almost two followers right five followers 20 followers that's this is the reason why I'll explain in the back end but this is the reason that people are able to blow up with pretty much no audience your very first post could blow up on tiktok and go viral this is the reason why so again on the third level the large level it's still doing this exact same thing stress testing getting the feel for the situation seeing what's going to happen and after it determines if you're like the upper upper echelon now we're talking about that one percent right now it gets started it gets shown to a real person who works for tiktok a real person right this is what i'm a lot of my sources have told me and this is the part the hardest part to believe on that one right but it's it's shown to be pretty true so far it gets shown to a real person and they say hmm do i want to expire this post meaning it goes down or do i want to press that button right just like the red button in the white house or something bam and then it goes super viral that's the choice and that's the flow so when we think about the fact that everybody's getting on the for you page is one of the most encouraging parts about tiktok a lot of times we say stuff like yo get there fast because you never know how much the opportunity will last yes i still say move to tiktok as fast as possible truly do but the way their algorithm is set up it does skew a lot more towards quality content and engagement than a lot of other algorithm and how those are set up right instagram is more about around your friends group when you get on that platform twitter all of them they get built around your friends facebook but when you look at tiktok they don't ask you who your friends are when you get on the app they just start showing you things and they start to learn through the artificial intelligence and you go through this bucket where everybody is getting pushed in in some sense of a fair shot in the same bucket and then only being judged by the merit of the engagement that's happening with that post so that's the path right bucket number one small batch as soon as you post you because you'll see if y'all notice or just look if you're on tiktok long enough there are people who have no hashtags no description and they have multiple posts that have done very well why well it just got pushed down to that small batch and engaged enough to make it a batch number two engaged enough there and cleared certain conditions to make it to batch number three and then from batch number three you know maybe it went higher up or maybe not but even getting 200,000 views or 200,000 likes like a lot of people have as well right is still solid engagement so that's video one just on the core explainer of the flow of how tiktok album rhythms work why that's so important is if you start to notice how things move you'll notice that posts will move and they'll grow right and then they'll pause and then they'll move and they grow and then they'll pause and that's because tiktok has these delayed moments while it's in one bucket moving to the next right it's plateauing because it's done all it's done in this one bucket now it's being analyzed to determine if it's going to be in the next bucket or not so that's how algorithm work on tiktok at the core there's a lot more nuance and we're about to get into that in the next video in this series stay tuned all right i hope that clip was helpful again this is just one of five videos in my tiktok music secrets training completely free check that out at the link below or you can go directly to tiktok music secrets dot com once again tiktok is extremely impactful we know it's something that you should be learning right now trying to figure out so you can leverage for yourself the results are unbelievable make sure you hop on that wave before it leaves you behind once again as always if you like this video go ahead the like button if you like it you might as well share and if you're not subscribed you know what to do hit that subscribe button