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GoldieBlox vs. the Big Sister machine (feat. Metric, "Help I'm Alive")

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Published on Nov 5, 2014

http://bit.ly/1seJDLy Help us break the Big Sister machine. Find out how, plus behind the scenes.

Imagine a world that’s colored in pink, where all girls look and act exactly the same. Role models on big screens tell them that being pretty is their primary purpose. Beauty reigns supreme.

This world is not so far fetched ….

One fashion doll is sold every 3 seconds. Research shows that girls who play with fashion dolls see fewer career options for themselves than for boys.
It’s time for girls to have options.
It’s time for us to take action.
Girls’ feet are made for high-tops, not high heels...it's time for change. In 2014, GoldieBlox breaks the mold with an action figure for girls.




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ABOUT GOLDIEBLOX
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At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.
In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8. Construction toys develop an early interest in these subjects, but for over a hundred years, they've been considered "boys' toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.
What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.
We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.
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ABOUT DEBBIE
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Debbie Sterling is the founder and CEO of GoldieBlox. She never knew what engineering was until her high school math teacher suggested she pursue it as a college major. Debbie couldn't figure out why her math teacher thought she should be a train conductor! Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of "disrupting the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age.


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CREDITS
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Created By: GoldieBlox
Lightning Bottler: Beau Lewis

Director: Megan Griffiths
Producer: Lacey Leavitt
Produced by: Society

Music: Metric “Help I’m Alive”, courtesy of Metric (Emily Haines & James Shaw) & BMG Music
Special thanks to: Reel Grrls

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