 10. Marketing Strategies to Fuel Your Business Growth Growing a business can be quite challenging. First, you come up with a viable idea, then you discover a profitable niche, define the demographics of your target audience, and then create something valuable to sell to them. However, irrespective of how easily aforementioned procedure sounds, the real task is in getting the word out there. Good marketing your business is as good as not in existence. Marketing is how you get your business across to as many people as possible. The truth is that even if you have the world's best product that can solve nearly any problem if no one knows about it, how will they buy? Marketing is discovering how people want to perceive a product, knowing how they want to buy it and then selling it to them, which is why every entrepreneur has to create a good marketing strategy to help promote their businesses. In this video, I'll share with you 10 marketing strategies to fuel your business growth. This, I believe, will help you become a successful person. If you're new here, consider subscribing so that you won't miss other interesting videos like this. 1. Use Social Media Thanks to the internet, nearly everyone has access to social media, which means that social media can create a forum or a platform to spread words about your business to so many people at once. Guess what? Some entrepreneurs have built their businesses on the back of social media alone. This means that the role of social media cannot be ignored as far as business marketing is concerned. Yes, it might be intimidating at first, but with the good knowledge of how it operates and the right tactics in place, it's only a matter of time before your business becomes a big deal. The importance of social media in our present-day society cannot be overemphasized. Think of it this way. Whenever you hear about a business for the first time, where do you go to do your findings? Social media, most of the time. Right? Do you see that? Some businesses take orders via their social media account and plan delivery on the same platform. If you aren't good at managing a business social media account, you can hire a social media manager to be in charge of the company's social media accounts. 2. Leverage Influencers Influencers like celebrities are people who are famous as a result of their expertise in their respective fields or industries. So, if you want to get your business out there, you should consider working with an influencer or influencers. Working with influencers is a tested and proven method of leveraging on their reputation and a large number of followers for faster business growth. However, in working with influencers, make sure that you find the right influencers in your niche, so that you'll be targeting your ad to your target audience. You see, working with influencers is not just about spreading the word about your business, but spreading the word to the right customer base. In working with influencers, however, ensure that you have the best sales systems and good products in place. 3. Start Blogging The idea of blogging is to create credibility and trust. It is a way of showing your audience that you know what you are doing and what you are offering to them is valuable. Robert Rose said, marketing is telling the world, you're a rockstar. Content marketing is showing the world, you are one. Blogging is a form of content marketing which involves the process of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and drive profitable customer action. The good thing about this type of marketing is that the effect is always long term. 4. Offer Free Consultation If you provide professional services, you can grow your business by offering your expertise for free. When you provide lots of free yet valuable information, people will begin to trust you and then you can begin to introduce your business to them with time. Don't be scared to let out as much information as you can, especially valuable ones. It is in doing this that people will begin to trust you. 5. Email Marketing When you begin to generate leads either via your blog or social media platforms, you should switch to email marketing more because email marketing is the best way to nurture the leads you have captured until they become your customers and returning customers eventually. You can start by offering your visitors an irresistible offer that you can give away to get their email address. 6. Video Tutorial Video marketing is another form of content marketing and according to Avanish Koshik, content is anything that adds value to the reader's life. Use video tutorials to teach people things that are valuable and related to your business. For instance, if you're a foot blogger, you can post videos of different recipes from time to time, teaching people how to make different meals depending on your niche, healthy meals, appetizers, snackers and other finger foods and so on. When people begin to trust you based on your guides and the tutorial videos you put out constantly, then it becomes easy to promote your business. 7. Create an Affiliate Program Affiliate Marketing is another good way to promote your business. Affiliate Marketing is when a business rewards one or more affiliates for each visitor or customer brought by the Affiliate Marketing's effort or strategies. So you can partner with certain people and make them your affiliates so when they help sell one of your products or bring in a new customer you reward them with a commission. 8. Conduct Webinars A webinar is a seminar that takes place online. It can be either in the form of a presentation or a discussion. Webinars, if conducted properly, can drive new subscribers to your website for your blog post or video tutorials. The more subscribers you have, the more people you get to inform and market your business to. Unlike video tutorials, webinars tend to be more engaging because they create room for live questions in answer segments which makes people feel like they are getting more value than when they are just watching a video tutorial. 9. Advertise in Print Media You might consider print media obsolete but you'll be surprised to find out that it is still very effective. According to a study in 2014, retail consumers cited printed materials as the chief source of information behind their purchasing decisions. Although print media as a solo marketing platform is rarely effective, however when combined with an online marketing strategy becomes very effective. 10. Consider partnering with other businesses Sometimes focusing so much on the number of competitors you have can be distracting and draining. So instead of competing constantly, how about leveraging on a partnership? Teamwork is always more effective than single work. Doesn't even have to be only businesses in your field. You can also partner with others, depending on what you hope to achieve. There you go. Which of these marketing strategies will you try out first? Thank you very much for watching our videos. We'll like to give you another interesting video for you to enjoy next. But before then, our team will be very happy if you can like this video and share it with your friends on social media. If you're new here, don't forget to subscribe so you won't miss other interesting videos like this. Look at your screen now to see two other videos we handpicked for you to enjoy next. We love you.