 What is going on everybody? Welcome to Wednesday, big Wednesday. What's today's date? The third, I think it is, third of March. Can you believe that? You know, we went through 2020 and it was like it lasted forever and now it's so far behind us and stuff's opening up. I wanna welcome everybody today and do me a favor if you would, put in that chat section if you can hear my audio. Sometimes we have a glitch. I wanna make sure we don't have any glitches there. And it's so cool to see everybody, man. Everybody coming back. We got a lot of regulars in here and I really appreciate you being here. Sidharth James, Paul, all you guys who are showing up on a regular basis, man, it means a lot. James, thank you so much for checking on that for me. He said loud and clear, loud and clear. And today, you know, and once again, these sessions are for you, you own them. So if you want to ask me questions about just about anything, about making money online, this is the time to do it. These morning sessions where I just come in here and sit with you guys and we talk a little bit. Now I'll have some type of subject I'm gonna talk about, but don't let that stop you from asking me questions about something you need help on. I mean, that's my whole goal is to help you guys out, help you make money online. Anybody can do this stuff, guys. I am not the sharpest tool in the box and I can do this. So I know any of you guys can do it. It's really, the big thing is effort. It does take effort and it takes consistent effort, especially when you start to fail, which you will and everybody does. And it's so funny as adults, we learned to quit so quick. You know, as kids, I mean, we just keep trying things over and over. I mean, when we tried to walk, you know, we fell down over and over again. We tried to ride a bicycle. We fell down over and over again. But our goal, we knew we could do it because we saw other people doing it. We saw other people walking. We saw other people riding bikes. So we just kept doing it. Why in the world that we grow up and we see other adults making all this money online and we think, well, we can't do it. They're different. They're not any different. They're not any different. Let's see here. Your passion has inspired me to go ya. What is go ya, James? I'm a little thick. What is go ya? G-O-Y-A. Maybe I should look it up. Maybe I should. You know, it's like the answer everything's on the internet, right? Everything I wanna know is right here. And that's the cool thing. It's here for you guys too. What is go ya? Goya. Goya foods. No, no, no. All I find is Goya foods. Hmm, tell me what that is. I don't see it. I don't see it. I wanna know. Cause I know it's cool because you came up with it. So I know it's cool. Let me get my cup down here. Today, what we're gonna talk about, guys, just so you know, is how to decide on profit margins. And this is a critical thing. It really is. It's an old army term. What does it mean? What does it mean? Tell me what it means. But this is a critical thing, guys. When you're selling online, you gotta make profit. Well, I say that. There are circumstances where you don't have to make a profit, but you could still make a profit. And I'll talk about that too. But you know, we've got a couple different things online. Get, oh, I see. Oh, good, good, good. Okay, I get it. Get off your butt. Get something going. I try to keep it nice and clean on this channel, but I appreciate you telling me that. And you're right. That is, that's a big thing to do, isn't it? You gotta get up and get moving. And you know, I'm gonna share something with you today, guys, that you may not know. If you ever felt lazy, you shouldn't feel guilty. If you ever felt lazy, you shouldn't feel guilty. Let me tell you why. Our brain, and I do a lot of reading and studying on stuff, but our brain is programmed to keep us alive and for us to survive, okay? So given that information, if you feel lazy, what is your brain doing? Your brain is saying, you know, I don't want you to do something because I want you to conserve energy. Because, you know, years ago, you know, when we were all roaming around in the woods, we didn't know where our next meal was gonna come from. We had no idea where our next meal would come from. So now, if you tell yourself, well, I wanna go do push-ups or sit-ups or ride a bike or go running or something, your body's gonna go, whoa, we need to conserve energy. We don't know when we're gonna get our next meal. And really, in the subconscious of your mind, it does that. So you have to kind of force yourself to do stuff. And that spills over into all these different areas, like, you know, trying new things online. Your mind's gonna go, whoa, that could fail. You wanna be really careful. You may not wanna do that because that could fail. And the scary thing is, Dre, 2310, what's going on? Good to see you here. You look like a newbie. And I don't mean newbie online. I mean, I don't know if I've seen you in our lives before. If not, welcome. Man, we love to have you here and feel free to ask any questions. Oh yeah, I forgot to add. Make sure you subscribe, guys. Give me a thumbs up on this. Just click that thumbs up down there. It means a lot. It means a lot for the distribution of this video. And don't forget, ring the bell, turn on all bell notifications so you're notified every single time I go live or I upload a video. And I do that every single day of the week. Think about that. I go live Monday through Saturday and then Monday through Friday, I post videos. That's a lot of content. That's a lot of stuff but I really wanna build the channel up. And if you guys would share my videos with other people, I would really appreciate it too because that helps a lot too. So our mind is in this phase of controlling us and making us do nothing. And we have to resist. We gotta resist because it was beneficial many, many years ago, I guess, and we didn't know where we were gonna get our next meal. Now, I think we pretty much have the food thing handled or at least most parts of the world. Hey, my next meal is coming from Survival K Food. I love that, okay? I want everybody's next meal to come from Survival K Food. We've been having a really good year. We had really good year last year. And I hope it keeps up. And honestly, I really feel good when people buy Survival K Food. I'm gonna get to profits in just a second. I haven't forgotten. And I feel good because if they were to lose their job and lose everything, at least they've got food, you know? At least they've got food. So, you know, when people buy it, you go, oh man, I just put all this food on my credit card or whatever, it's okay with me because I know you're gonna have food. And then I hear from people who were in a hurricane or storm or earthquake, and they could crack open the food and they ate nutritiously and they ate healthy, good food. It makes me feel good. So I like the products I sell. So let's get onto this profit thing. First off, let's determine the kinds of products you could sell online, okay? Because there's a lot of different products and services, okay? So the first one would be a physical product, okay? So it would be, I hate to use this example, a cell phone case, okay? And if you know my story about cell phone cases, you'd know what that means. But it could be a cell phone case, okay? So you gotta decide how much money you're gonna make on that cell phone case. And there's gotta be a lot of factors that go into it because it's not just the cell phone case, what you paid for it and what you sell it for, and then there's your profit. That's not the case because you had the time you had to put in to list it online, okay? If you have it on a website, you gotta factor in the fact that your website has some cost to it, okay? What does it cost to host your website? If you put it on a selling platform like Amazon or eBay or something like that, what percent are they gonna charge you, okay? Then you gotta factor in getting that cell phone case to somebody. How much is it gonna cost? How much is the envelope gonna cost? How much is the postage gonna cost? There's time to put it in there. There's time to package it. You gotta put a label on it. All those things have cost. So you gotta factor all that stuff in. That's a physical product, okay? That's how it works. And even if you're dropshipping physical products, there's gonna be some cost to getting it to them, okay? And you gotta factor all that stuff in. So you gotta add all that up and find out what your real cost is before you determine your profit. Now, the next thing we have is a digital product, okay? What's a digital product? It could be like one of my courses where I teach people how to do something. And a digital product could be a course. It could be a downloadable PDF. It could be an e-book. It could be any number of different things. And, excuse me, we can afford to have a lower profit margin there. And you say, well, JR, it's all profit. You know, if it's a digital product, it doesn't cost you anything. Technically, yes, but you had to spend your time to create that product. That took time. You have to put that product somewhere. Maybe it's in Dropbox. Well, I pay a fee to Dropbox if they download it. Maybe I have a course and it's on Cartra. And in Cartra, you know, there's a cost of paying for Cartra every month and hosting my course there. So there are costs associated. Though they are much lower on a digital product, there's still costs associated. And then the last group of products we can sell online are services. Keep getting these notifications. Services are, let's say you build websites for people. Let's say you do SEO for people. Let's say you're a virtual assistant for people. That is your time, okay? That is the most critical component that you really need to factor in, your time. Your time, whew, that's worth a lot, a lot, a lot, a lot. And people never factor that in. They figure, oh, it doesn't cost me anything because I'm doing it. Well, if you're doing it, you still have value. You say, well, I don't have to pay anybody. I do all this myself, so there's zero cost. No, there's the cost of if you were to do something else, could you generate some money? And if so, then you have a cost to your time. What is that cost for your time? And especially if you're doing a service, you're doing one of these services, if you are using your own time, then it is limited, okay? You get 24 hours a day. So if you're working on one project, you're not working on another project. So what does that cost you? I think a lot of people tend to look at a job and go, oh my gosh, there's some money. I can make some money. I'm gonna take that job. Well, as soon as you take that job, if you fill up all your time with all these service jobs you do, if another good job comes along that really pays high, you gotta say no to it, right? So you gotta factor all this stuff in. Hey, my next meal, okay. How do you manage to be so consistent? You know, it's a battle. James, it really is, it's a real battle every day. And I think people who see people who eat right or exercise or work certain schedules go, oh wow, it's easy for them. It's not easy for me. It's hardest crap. I'll share it with you today. I said, well, I'm gonna go out and give me some breakfast. And there's this little donut shop down the road from us. These Vietnamese people own it, and it's really good. And they make everything fresh. And they actually exist in a parking lot where there's a Krispy Kreme. You know, they've been there for years and Krispy Kreme moved in and they still haven't put them out of business. But they have these unbelievable ham and cheese croissants, and I never get them because you know, not the healthiest thing in the world. But every now and then I'll get one, maybe once a year, and I went there today and I said, well, I'm gonna grab one of those and then I'm gonna go to the lake and I'm gonna work on a couple projects, take my laptop with me, I took my laptop, and then I'm gonna come back and do my life. Okay, so that was my plan, okay? That was my consistency for today. And I got there and there was a line down the sidewalk of about six people, something like that. And I was like, well, do I wanna go in there? Do I wanna, because it was like around eight o'clock, I had to start this at nine and I'm 15 minutes from the lake. I'm like, well, I'll stand here to see what they got. And the line started moving really slow. I mean, really slow. I'm like, oh my God, oh my God, really slow. So now it's 820, it's 825. I gotta be back here at nine, okay? This is like a 10 minute drive. So I finally get inside the building and I was like, ah, give me a ham and cheese croissant. And the guy says, no, no, I wanted the bacon and cheese. Give me the bacon and cheese croissant. And the guy says, we're out of them. The guy just came in here and bought it while we have. I said, well, give me the ham and cheese. He says, we're out of those two. He bought those two. I said, what do you have? He says, we just have croissants. I'm like, oh man, let me plug this in guys. I'm losing some power. There we go. I was like, oh man, I wanted that so bad and I can't have that, what am I gonna do? And I had to just do without it. So then I get in my car and I'm like, well, I don't have time to go to the lake now. I gotta get back, you know, do my live at the house. So I get in the car and I jump on the interstate and I'm only two exits away and the interstate has stopped. It's solid traffic, solid traffic. Now, I could have at that point said, well, screw it. I'm not gonna do my live today. There's no way it's not gonna work out. I did fight my way through the traffic and I couldn't go to the lake and I wanted to get this thing set up for you guys. I wanted to be live. So I did show up here and I got it done. The point in me sharing that story is you can have these plans for consistency. You can say, well, this is what I'm gonna do today. I'm gonna do this, this, this, this and this. And things come up, man, things come up. You can't do them. Or you need to adjust. What I wanted to do was go to the lake. That wasn't as important as being here with you guys. So, you know, I said, well, I gotta forego that and you know, be here. But I know one thing. If I'm consistent with you guys and you see that some of you will copy some of that and you'll get results and that's what I want for you. That's truly what I want for you. I don't wanna be somebody who says, go do all these things and then I don't do them. And I don't do them, you know? That kind of sucks. Yesterday, I had this Fitbit watch here. I had it set to 700 calories a day. And yesterday we had a lot of work to do. I helped my wife with some of her ads. We had to shoot a video, a product video which she's doing a product review on. So we did that and I worked on editing videos in the morning. And I had planned, had planned on editing, I think seven videos last night before I went to bed. And what happened was I had to help her and then after that we had a quick lunch and then we worked out, which we did and then she went to take the dog for a walk which we did the dog walk thing. And we came back home and I had a little bit of time and I got a video edited, I think two of them edited. Yeah, I think it was two. And then it was dinner time. Okay, and my time was up but I didn't get my seven videos done. I didn't get it done but that was my plan for the day. So today I got to kick butt. I got to do a whole lot more. I've got a sequence I got to send out, I got all kinds of stuff to do. So bottom line is guys, you can have all these plans and you can try to be consistent but you're gonna have hiccups. Now here's the thing. Late last night I looked down at my watch and I was two, no I was 140 calories short of where I needed to be for my 700. And now it's like nine o'clock at night and I'm like, dang, but I gotta get it done. And I thought, well, I could just jump with a bike and do it but I really didn't feel like it. I mean, I just really didn't feel like it. I said, yeah, I don't wanna do this. And as soon as I told myself, yeah, I don't wanna do this. I knew that that was the thing I had to do. As soon as you hear yourself say, hey, I don't wanna do something, that's the thing you should probably do. So I got on the bike and I was on the bike till like 9.45 last night. My wife was coming in and I just got everything done. But the point is, you're gonna have these moments where you're not gonna wanna do stuff. It's totally normal. You know, it's so funny, I'll hear people say, yeah, I was gonna start a business and I was gonna start selling stuff online like you said, JR, but man, I just haven't felt like it. I just haven't felt like it. I was gonna go to the gym, I was gonna start working and no matter what, I wanted to start running. You know, I just haven't felt up to it. I just haven't had the energy to do it. The energy comes afterwards. Your desire to do something comes afterwards. I know it's backwards, right? I mean, it should come beforehand. You should feel like working out before you work out. You should feel like working on your business before you work on your business, but you won't. You won't. Now occasionally, I'll get up and I'll go, man, I really wanna work today. There's stuff I wanna do. It's not that often, it's not that often. But the thing is I do it anyhow because I know if I don't wanna do it, it's probably the thing I should do. If I'm avoiding something, there's a reason for it. And that reason is I know it's gonna get me results. Crazy, right? Why does your mind do that? It just does. So back to this profit margin thing. There are certain products that you don't even have to make a profit on. I have a friend who has a fitness program and he has the initial product, I think it's like $9 or $19. I can't remember what it was. Low entry thing and he has it on ClickBank. And if you market his product, guess what percentage he pays out to you? Take a guess. He pays 100% of the profit to you. Now you're like, whoa, hey, make any sense. Why would he sell a product and then the entire price of the product he gives to the person who sold it? I mean, how does he get ahead doing that? Here's how he gets ahead. He builds his list. All he cares about is building his list because within his list, if somebody buys that front end product, he knows a certain percentage of the people are gonna buy his $49 product and they're gonna buy his $99 product. So all he really cares about is building that list up so he has more and more people to market to. It's pretty sharp, really, if you think about it. That way, if he pays out this high percentage, a lot of people wanna sell his product because they can sell it for $19 or whatever and they get all the money. They get the entire $19. And they're making out because they're getting all this money, but he's making out because he's building his list. So there's certain products online where the profit margin doesn't matter because it's after that product that you're gonna make your money. That's something to think about. Now, the next thing I wanna share with you is don't get stuck on percentages of profits. This goes back a few years ago, but I had somebody selling my canned meats, okay? And they were making, gosh, I wanna say, whoo, I'm trying to figure the percentages now. They were making about 25%, okay? So if they sold a $200 package of my food, they would get $50, okay? 25%. And they came to me and they complained and they said, you know, my other products, I'm making 30, 35, sometimes 40%. And you're only paying me 25%. It's not worth selling your products because I make so much less percentage. I said, well, all right, let's look at this. The products that you sell on your site average, $20 to $50, $20 to $50. So if you sell a $20 product, okay, and you're getting 30%, all right, what is it, that's $6, okay? If you're selling a $50 product and you're getting 30%, all right, that is how much, $15. If you sell my $200 product, I'm gonna give you $50. And the guy says, yeah, but the percentage is too low. I need a higher percentage. I said, but don't you understand, you do the same amount of work for a 20, 30, 40, $50 product as you do for my $200 product and you make less money. What does the percentage even matter? What does the percentage even matter? Now, if he wasn't covering his cost or if my product required him to do a whole lot more labor and time, which he didn't, I dropped shift. You know, the other products, some of them he had to actually package up and put them in a bag and send them out. Mine, all he did was enter the order on my site and I sent it out. So actually, even at 25%, mine was more profitable dollar-wise and in percent-wise because he didn't have to do any work. He didn't have to put any time into it, okay? So the next thing you gotta look at is what amount of effort are you putting in? So if that effort is almost nil, right, like I do wholesale orders. I don't make hardly anything on wholesale orders, small percentages, but they're so large. You know, they're 20,000 or 50, or $100,000 and I don't have to do much work for it, okay? I just manufacture it in my factory and trucks come and pick it up and they ship it out. So I can afford to take a whole lot smaller profit margin on those. So that's the other thing that, let's see here. Amy Love, should I learn about EPR earnings per, okay. Yeah, I mean, yeah. I mean, you wanna learn about everything, but what I'm saying to you guys today is when you're deciding on your profits, don't just look at the cost of the product and what you sell it for. There's so much more that goes into it. Once again, if it's a physical product, right, there's a lot of things that can go into that, okay? If it's a course or something like that, you know, you've got the cost of hosting it and marketing it and doing all that stuff. If it's a service, then you've got that loss of time and you saying no to something else because you said yes to this. So all of those things have to be factored in. If it's a large sale item, right, that you don't have to put a lot of work into and it's a big item, you can have a whole lot smaller profit margin. So that's the point I'm kinda making today is when we're deciding on these profit margins, don't get hooked up on, or held up. What am I trying to say? Don't get stuck, okay. Don't get stuck on, I've gotta have a certain percentage and make sure you factor in all the little ancillary things that go into your cost. Because those are the two biggest screw-ups I see. Now, where do you start off to figure this out? Well, I like to start off by looking at what the competition is, okay? So what is the competition? Like, our canned meats, there really isn't any competition for that. We pretty much got that market. We've been around for 11 years doing that. So I've got that market, but I do have the market of food and you can't overcharge for food and nowhere do I want to, okay? I don't wanna just make a lot of money because we have most of that market. That's not the goal. The goal of Survival Cade Food is to help as many families prepare and be ready for disasters and problems and civil unrest and whatever it is. That's what we wanna do. We wanna help as many families prepare as possible, okay? So that's what we wanna do. That's our goal. And we have to make a profit. We have to make a profit. We have to make a profit because we're gonna stay in business. If we don't stay in business, then I can't help anybody. So profit is necessary. And I also wanna tell you guys if you're worried about this stuff, it's okay to make a profit. Everybody has to make a profit. You know, the doctor that sees you, the dentist that sees you, the mechanic that works on your car, the restaurant down the street, you know, a lot of people go to a restaurant and they go, well, I could make this a lot cheaper at home. I could make this so much cheaper at home. Yeah, of course you can. Of course you can. They're running a business for profit, all right? So I don't slight them for that. I don't go, oh, I don't want them to make a profit. I don't want anybody to make a profit. I want people to make a profit. I don't wanna get ripped off, right? I don't wanna get overcharged. And you don't wanna overcharge people. You wanna be known as somebody who has a good product as a decent price. Do not, I repeat, do not try to be the lowest person in the market. When I see the lowest person in the market, my mind immediately goes to low quality. I mean, it's got something's wrong if it's super cheap and everybody else isn't. So don't try to be in a rush to the bottom. And I think, you know, like selling on Amazon can pretty much be that. It's a rush to the bottom. It's a rush to the lowest price. Amazon even sorts things by the lowest price, you know? Or sponsored, of course they do sponsored a lot. And tell me in the comments section there in the chat section, is this making sense to you? Or you understand what I'm saying about profit margins? I've studied this for many years. I've looked at this many, many different ways. I've made a lot of different adjustments. You know, and then you gotta look at, you know, are you gonna do free shipping or are you gonna do reduced price shipping? I mean, what are you gonna do on shipping too? That's another key factor. So you gotta check that out and see what you're gonna do there. But if this is making sense to you, put something in that chat section. Hey, this makes sense, JR. This is overly complicated. No, I get it. Put something in there. Let me know that you're listening. Okay, let me know. Okay, I'm sure you are because you're here. But let me know that in that chat section. So let me just, I'll chat in there too. Put in the chat section if you understand this. Now, share with me in that chat section. What percentages are you looking to get on your product? What are you trying to do? Now, I will tell you, there's certain businesses that do have to operate within some realm of percentages. And I would say restaurants is one of the big ones, okay? Restaurants and bars, they have to look at percentages. I worked at restaurants all through college and I have friends who have restaurants and I know it's usually 22% food cost. I mean, that's what they all shoot for. It's 22% food cost, that's what they want. Now, I know a sushi bar, I can't say sushi. It's hard to say sushi early in the morning. I've done it three times and I'm successful so I'm doing okay. So anyhow, at a sushi bar down the street, friend of mine was one of the owners and they were 30 to 35% food costs, which is exorbitant. And the problem with that is that it doesn't leave a lot of percentages for utilities, for rent, for employees, for supplies. It doesn't leave a lot of percentages there. That's why most restaurants like to be at 22%. But here's the problem with percentages. It's not gonna be the same for everything. It's not gonna be the same for everything. Different products have different percentages. You know, when you go to McDonald's and you order off their dollar menu and you get a dollar burger, they're not making much of a percentage on that. They're not making much at all on that burger. However, if you get fries, they have exorbitant percentage. If you get a drink, it's a crazy percentage. And they know they get you in there with the burger to sell you the fries and a drink because that's where the profit is. James says, do you experiment with different prices? Absolutely I do, James. So let's say I have a course of which I have a couple. I have quite a few. And I may say, well, I'm gonna sell this course for $997, okay? And then I may say, well, why don't I sell the course for $97 a month? And then I'll send people to two different pages. I split test it in Cartra and I see what happens. Now, obviously more people are gonna buy at $97 than buy at $997. That's pretty much a given. Not always, not always, but it's pretty much a given. But then begs the question, how many months are they gonna pay $97? Huh, now, if they bought at equal amounts, in other words, 50% bought $97 a month and 50% paid at $997, I know for a fact I would lose out on the $97 a month because most people are gonna pay for an entire year, okay? They just won't do it. So that's something I have to factor in. But if that $97 payment I have twice as many or three times as many people buy at $97 and they stay for four, five, six months, overall the total amount of income could be more than the $97 a month, okay? And then we also experiment in small increments. I may sell something for $47 versus $27. How many people are gonna buy it at $47? How many people are gonna buy it at $27? You know, if I have three times as many people buy it at $27, that's still more profitable than selling it at $47. So you gotta look at the total amount of money you took in when you're doing these experiments. And what should you experiment on? Everything, 100% everything you've gotta experiment on is you just don't know until you run these experiments. Let's see here. Paul says, loving this, do you offer a break on multiple cases and how do you calculate the shipping into it? I absolutely do. Shipping is kinda complicated on our canned meats. And the reason it gets complicated is if you go to Magento, my website, SurrealbCakeFood.com, if you go there and buy and you click UPS or FedEx or whatever it is you're gonna have a ship by, it actually integrates with that shipping provider and it calculates how much the shipping is gonna be based on my percentages and if I'm putting any profit in the shipping at all. Now, if you buy on Cartra, Cartra pages can't calculate shipping, it's not possible. So what I've gotta do on Cartra is I've gotta say, well, overall, it costs me $30 to ship this item. Sometimes it's 40s, sometimes it's 20, but overall it's 30 and I've gotta pick a number and stick it in there and say, that's shipping. Or what I can do is I can say, okay, I was gonna sell this for $150, but my shipping average is 30, so I'm gonna sell it for $170 and I'm gonna include free shipping. So yeah, shipping can be difficult. Now, you also asked about multiple cases. This is a funny thing. We do offer discounts. In other words, you can buy one case, five case, 10 cases. We do offer a discount of five cases and a bigger discount of 10 cases. However, I ran an experiment at one point where whether you bought one, five or 10, it was all the same price per case and I had about equal sales. So it was kind of interesting and I do this too, like I'll go in a grocery store and I'll see like a big item of something and it has a price and I'll see the little item and it has a price and oftentimes per ounce, the big item costs more per ounce than the little item did. But in your mind, you think, well, I'm buying a large volume so it's got to be cheaper. But if you don't calculate it and you don't look and I look at a grocery store, I'm telling you because I mean, I have seen it hundreds of times with the big item actually costs more per ounce than the small item did. And they use that psychology that people have where if I buy in bulk, if I buy in quantity, it's got to be a better deal and they don't check. They don't check and it's not. It's not necessarily a better deal. Let's see. Have you ever discovered that selling at a higher price is better? Absolutely, absolutely. Yeah, yeah, we're experiencing that now with the canned meats right now. At a higher price, they're doing a lot better than they were at a lower price. Go figure, it could have been COVID. It could have been any other factors, I don't know. Just curious, do you find survival food as a seasonal product? How much inventory do you calculate to keep in stocks? It is definitely seasonal. Well, with the exception of 2020. 2020 year round, we killed it. But generally, the way survival food works is it starts ramping up in September and it dies down in March. It's the cold months that people are concerned about. And I don't know if it's the cold months or in the summertime, they're thinking about vacations, they're not thinking about prepping and all that. Or maybe it's the hurricanes, I don't know. But generally, it's September to March. I think this year we're gonna see it probably stick around for the entire year just because what's happened in the country, in the world, I said country, it's the entire world. But I'm running a promotion as soon as this ends today and it's gonna go out at 10 a.m. and we're doing a promotion on the can meet. So if you're not on our list, make sure you go to survival pay food, get on the list and you can get in on the promotion and we're getting ready to do. And it's just gonna be for two or three days we're doing this. Everybody loves free shipping. They do, they do. And I know sites that 100% always do free shipping. I have a couple of my retailers 100% always do free shipping. I don't. Sometimes I do, but I don't always do free shipping. I personally know that if I'm getting free shipping, I'm probably paying for it somewhere. Like I get free shipping at Amazon, but I know I'm paying my Amazon fee every year. I mean, I'm paying a fee for that. But I do like it. I do like free shipping. Let's see here. Everybody loves free shipping. Okay, yeah. So if you have any other questions guys in there, I've been on here 33 minutes right now. Let me take a little sip. I've talked the whole time. And any questions about shipping, any questions about pricing, profit margins, or anything else. If you wanna talk to me about email sequences I'm getting ready to do today, email list, anything that you have a question about, feel free to put it in there. You're getting free information. Free training. Free training. You can't be free trained, right? I do have more training if you want in the description section of this video after the video is over with. There will be a link to a $97 course you can get absolutely free just by opting in. That's all you gotta do. It's been a great session today that I really appreciate it. I've got great questions here. Paul always comes up with some good ones. James is always good in here with these questions. Have you targeted areas that have had disasters to supply after the fact? I have not. And I'll tell you the reason I don't do that. I don't really advertise survival care food. I just don't. I did years ago, but the problem with that is I have so many retailers that already advertise my food that I would be in competition with them and I don't wanna be. So yeah, could I run ads to Texas right now and probably sell a lot of survival food? Yeah, probably. Is it a good idea? Yeah, probably. Those people need to be prepared. I just don't. I just don't. And I'm also working on so many other things right now, guys. If you saw what I was working on right now, blow your mind. Just working the ads right now for my masterclass is a huge undertaking. Now, Jessica, my wife, is gonna be running ads, so I gotta help her with that. Seeing your ads popping up, by the way, on YouTube. Oh, good, good. Glad you're seeing them. Do not click on them if you're not interested because it costs me money. I would tell you that. Do not click on them because it costs me money. But if you do wanna go to the masterclass and you go through that, certainly do click on it and go to the masterclass. It's great training. So yeah, what a great session, right? You guys are awesome. You know what, you're the one that makes it great. If you don't ask these questions, if you don't put something in that chat, I might as well be talking to myself, right? So it's really good that you guys do that. Peace and blessings always, great session. Thanks for your time and expertise. James, you are my man. I gotta meet you one day, really do. Thanks so much, guys. I really appreciate you being here. If you're watching this after the fact, in other words, you're not watching it live, you're watching the recording of this, I still answer those comments. So go into the comments section or whatever comments you want in there. I'll come back and answer it. I was answering them until midnight last night. Little after midnight, I was answering comments. So I do do that. I do get back in there and I do answer you guys. It may not be that day or the next day, but I promise I'll get in there and answer you to the point where at some point, I guess I won't be able to get to all of them. But right now I can and I do maybe a few hundred a day. I know, and I don't always have a long answer, but I really do try to solve whatever issue you're having. Have a great week, gang. Looking forward to seeing future home pictures. They're coming. They're framing this week. So that's a good thing. Thanks so much for being here, guys. I really appreciate each and every one of you. I will be back tomorrow. The subject is on the actual video for tomorrow. So you can just check that out and you can see what the subject matter is because I don't remember it right now. Thank you so much. Love you guys. I appreciate you being here.