 A lot of hockey players would consider a broken hockey stick a done deal, but there's a business in Bemidji that's bringing those sticks back to life on the ice. Reporter Cheryl Moore has that story and this week's In Business report. You may think when a hockey stick breaks, it's the end of the line, but thanks to an integral hockey, a lot of sticks are being resurrected. It's just like their motto says, don't throw it away, keep it in play. It's a patented process. We've been doing it now for almost 10 years. I've owned a franchise in Northwest Minnesota now for about four, and it's a lifetime warranty on the repair. The 47-step repair process is top secret and was developed by a man from British Columbia, Canada. Almost no repair is too big or too small. We can fix the shaft. This happens to be a broken stick here. We can fix the blade. There's just a couple of pieces of the of the stick when it's broke right down in the little area right down here that we can't, but everything else. It's a hollow core carbon fiber repair. Getting a stick repaired is really simple. All customers have to do is drop it off at Top Shelf in Bemidji. The repair process will take up to 10 days, depending on the workload. Then customers pick it up and it's ready to go. When you're looking at a hockey stick today that can cost upwards of $300, a stick is demanded to have some performance in it. So when somebody is taking a look at an integral hockey repaired hockey stick, at first they're a little bit leery, like what am I going to give up, and really the repeat sales speak for themselves. Not only is the repaired stick saving customers money, it's also environmentally friendly, which is something integral hockey takes a lot of pride in. All of these sticks prior to this repair system ended up in a landfill, and they do not break down. This is a very green method, and we're very proud of that. So all of these sticks get reused again. Integral hockey may have its northern Minnesota base in Bemidji, but they do work all over the Lakeland News viewing area. The best way to learn more information is to head to their website. We have a link with this story on lptv.org. The thing is just absolutely exploded in my market, and when it's 70% of new, that's something to be said for the parents and saving some money too. In Bemidji with this week's In Business, Shremor, Lakeland News. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.