 Hey, what's up guys? Welcome to the first ever episode of the Anthony Conboy podcast This is a live AMI a live Q&A. We're basically answer all your UI UX design questions This is everything that you want to know. So this might be like a weekly thing. I might do it more regularly I don't know. This is gonna be the first one So if you have any questions, then just drop me a message in LinkedIn or in the discord if you're part of the course careers course I'd really like to meet everyone and any of your questions The first question I'm going to answer is What's the difference between UI and UX design? And this is basically It's kind of like the most basic one that That you can get and this is what a lot of beginners need need to know about and there's actually a fundamental difference between the two although you will see UX design jobs and UI design jobs and you'll see them both Kind of used into intangibly. So let's start off So UX design stands for user experience and that's the actual end end UX design process And what does that mean? That is how you basically design Websites and apps from start to finish It's the process that you go through for take an idea from concept all the way to Kind of like a finished article really So you I design stands for user interface design and UI design actually lives within UX design So there's many stages in the user-centered design process That's what we call the UX design process because it's always centered around designing for users and but We start off By basically understanding who we're designing for and in each each step of the process There's different tasks that you can do. I guess you have like a toolkit as a designer that you can pull from So as a UX designer, the first thing you'll want to do is maybe some interviews or some surveys And this is where you basically understand the audience that you're trying that you're trying to design for you You can ask them. There's two types of Research basically there's something called quality of research and there's something called Quantity of research and there's a major difference in between the two So qualitative It's quite hard to say actually that stands for basically quality and it's how much one-on-one time you have the person You normally have a script to go over and you're basically digging into the Why they use the product that you're designing for what problems they have So that's where you get real quality answers and you can pull quotes from that And you just you can basically ask questions and understand what they're actually designing for and hey Just to say everyone has dropping into the live chat if you have any questions about you are UX design Just say hello in the chat and just drop them in. I'm just going through a list at the moment So yeah, any questions, I'm happy to answer but then I was saying so you X design So once we understand who we're designing for there's different things we can pull from our toolkit. So We've done our surveys. We've done our interviews. That's how we get our base data and then We can create there's different US pass that will do so one is creating a persona And that is where we basically create a fictional representation of a person from our audience really So we might pull some quotes and from the research that we've already done We might get some statistical analysis. So we know kind of like the age of the person The demographics of who we're designing for and then we'll jump on over to figma We'll use a template and we'll put together a fictional character And this is basically so we can have it in our minds who we're designing for Throughout the process and then to understand this fictional character a little bit better UX designers will do other things There's them things called empathy mapping which is where you basically try to understand the thoughts and feelings of the person So this is really useful because when you design the product You need to know what problems you're trying to solve and then that way it's quite simple Really you're trying to solve people's problems and by doing interviews by creating personas You're basically putting yourself in the shoes of the person you're designing for and this is all UX And it's part of it's part of UX research, which is actually a job in itself Hey, love Let's just have a look at the comment since you're the first person here So it says UX is so competitive for beginners. What's the likelihood of getting the junior role and how do you stand out? Okay, so it is competitive, but what I see is The competition is quite low quality. So how you stand out is and as a hiring manager I've hired designers before so I know exactly what you need and on my YouTube channel. I've actually started to review case studies and I'll explain what you need now. So as a designer, you need some sort of a qualification That's basically to get you an interview And I did university for many years and you don't need to do that boot camps are online now So so there are boot camps and I have a course on course careers So you basically need to do a course and that course Basically proves that you've got some formal education and it gets you an interview It's actually the least important thing the most important thing is the portfolio as a designer What you're judged on in an interview is a portfolio So you can get a free portfolio if you go to be hands.com. That's where I actually have my portfolio and Any interview as a hiring manager I'm looking for things called case studies and you need between three and five case studies And these are essentially mini projects But what a lot of people and you'll probably notice this online a lot of people like to learn Figma Straightaway and like to learn UI design skills. But when I'm hiring for a UX designer, I'm actually looking for Basically, there's there's lots of different tools in your tool in your toolkit And this is what you want to display in a case study. So a case study is basically it's kind of like a story If you google my name Anthony Conboy B hands go on to my B hands after this and have a look at the latest case study I got for a farmers market app and that shows you a best in Kind of like a best quality version that I'm looking for so you want to tell a story You want to give some background into the project you want to show some research that you've done Maybe some example questions that you asked people you basically want to touch upon every single step in the UX design process And this is how you're going to stand out So there may be 20 different things that you can do there's interviews there's surveys. There's personas There's empathy maps and Individually each one of them is quite easy to do and Figma has a lot of templates that you can use But in your case study you need to touch upon every single one of them And that's what I'm looking for when I'm hiring someone that they know little bits of kind of the whole process There will be screen designs in there. There'll be three quarters of the way down You need to have done a whole lot of research to get to those screen designs And so that like your actual thinking designs might only be one page in this case study or a tiny little section You might need to show four But you want to show how you test them with users and this could be your friends and family and you want to show improvements from it and So how you stand out is basically by by building a best-in-class case study doing free or forward. There's no shortcuts It's going to take work, but you can do example projects. You don't really need to even use them Do real-life projects. So in my course, this is kind of what I teach I teach you Kind of every step in the process and give you like a brief to go through and you basically build out a case study But that's how you stand out by doing all this other work that other people aren't doing Because a lot of people just come to me with figment designs and it's not really what I'm looking for There are specific UI design jobs and that's kind of more that but for UX designers You'll be surprised how little people actually do all of the tasks So it might take a month to put together a really good case study So it might take a couple of months to get three to five But that's how you're going to stand up by putting the work by having a solid portfolio of free to fight case studies I hope that answers your question and give me let me know if it didn't so right. Let's have a look at dawn Would I recommend the Google UX certificate? So I'm gonna be honest. I don't know. I haven't actually looked into it I've seen a lot of people talk about it. I don't know and I teach Online a course careers calm. I've got free course You can actually sign up for and have a look what I teach But the thing I teach that's different than everyone else is my job really as a teacher is to get you a job That's what course careers focus on and they're actually the cheapest price point because they're going out to a mass The actual whole course is only 499 compared to like 10 grand for other Boot camps out there. I don't know what Google charge But if you check out mine What I teach you is how to build a portfolio with three to five case studies in to get you a job and Along the way we do each little bit in the process Google might they they might go deeper into some of the UX tasks But my goal is to get you a job. So I'm kind of Touching on each one of them quickly building a portfolio getting you into you ready and getting that all out of the way I hope that helps. I'm sure it's great Nick. Hey Nick. How you doing? What would you say about the UX job market at the moment USA? You've got a few friends of experience UX designers and the haveling having trouble finding work and to be honest, I Where I get a lot of my roles from is LinkedIn and Here's the thing my best advice actually for getting roles is don't let the jobs kind of You want to I position myself as kind of a content creator and I think that's my advice to anyone starting up So you want to get on LinkedIn and Start a profile on there and stop posting content LinkedIn is actually where all the recruiters go and then the recruiters who are hiring for these roles because they get paid to place people they actually have the roles available before they go onto the job boards and When they see you posting regularly it could even be just one day you do a persona the next day You you find something cool and figma just sharing maybe little videos of yourself and You basically want to build up your personal brand So that all of these companies know you before you apply for the jobs really Because I get jobs offered to me daily Not because I'm a special designer, but because people know me and they know me because I'm constantly posting and I Guess content online So it's kind of I treat my job as two-part. I have my day job But then I also have a job of promoting myself which I've built up many years online and that's kind of what How I think you can actually do do better in the job market and don't expect companies Just to hire because you've worked somewhere before I think you need to almost have a second job Which is self-promotion and that self-promotion piece is going on LinkedIn going on YouTube putting a little bit of content out every day And they're kind of getting a name for yourself And then you'll be inundated with jobs because when someone's hiring They'll instantly know you from because a lot of the people who run these companies go on LinkedIn And they might have watched a few of your videos. So it's not really about having loads and loads of jobs It's about you standing out for the jobs that you apply for and let me know That's a good answer. I Mean, I know there's been a little downturn recently because of them a lot of tech companies are laying off But I think it's really up to you to make yourself stand out and hate everyone else who's just joined drop any Questions in in the comments and let me know if any of the answers are any good I might be doing this more often recently and if you want to check out my Course a course careers then the link is at the top there There's a free course is about half an hour long and see if you're interested in a career in UI UX design And there's a $50 off voucher, which is UI UX 50 And hopefully that will Okay, you 50 dollars off and for 450 you're gonna have a great portfolio at the end of it It's the best value anywhere online. So hey the UI UX learning here. How are you doing? Even if you're on LinkedIn, it's very competitive for a fresher to start in UI UX domain and it is competitive but but that's my That my whole ethos on this is it doesn't matter if there's 10 people or a thousand people Going for this you need to make yourself Standout and the only way to do that without disappointing anyone is putting hard work in So I'm not gonna lie I get up at 5 a.m. Every morning and I put two hours into self promotion For myself. I don't want to do it. I don't want to get up and have a coffee in the morning. I've got two kids Actually, it's a bit of peace But it's really about putting it and I advise anyone who's listening to this live stream What you need to do is set a schedule for yourself and put time in daily away from your actual Job so even if it's just an hour or half an hour a day you'll be surprised by how much content you can actually Make and that content is kind of like you know people talk about compound interest with money when you invest the more you have The more you grow and by by creating a little piece of content every day and putting it out there You're easily going to beat the competition because To be honest, I improve quite a lot by teaching and I think that's the best way to improve and My portfolio is well better than before I started looking at the best case studies in the world online And so every day I'm going to make a little video about reviewing the best case studies But that's me putting the work and then if I apply for a job now People will know me on LinkedIn. They will have seen my videos and I'm going to stand a better chance Even if someone's got more experience than me Applying so for freshers my advice is just put the work in have a schedule Put one hour a day into creating content and you know what the best thing about it is for me It's kind of hard to produce content because a lot of people who consume my content or an early-stage UX designers And I'm not an early-stage UX designer So I don't know what type of content you're looking for Whereas if you are and you learn something cool Then other people will probably find that cool too even if it's simple even if it's like Oh, I found this really cool font on figma and that's the type of content that I think people are after and as an early-stage designer you should be building up your base of Content for yourself because to be honest the way the world's going is As you build this up over time at snowballs So I got my course careers course through the content I've made online not the actual The work that I've done some of the world's biggest companies and then hopefully in the next in 10 years If you start early, this will be able to actually take over as your main job and you might be able to come the content creator online because ultimately there's a higher end on That then I'm working for a company and you get to become your own boss So I'm just gonna have a look at your comment now So you said yes, I can really agree with the point They don't give it a chance of fresh as they rely on experience for up to two to five years And I'm pretty annoyed in this maybe the job market is poor, but it's also It's also about Your you need to be brutally honest is if your portfolio is up to scratch because I've interviewed people before and I'm not really I don't really care if you have One-year experience or three the two things I care about or your portfolio He needs to have solid case studies and I also care about your personality as well So if you come across as like I would rather hire the weaker designer They were more friendly and they were nice to get on within the interview. So and The only thing you can control really is your portfolio So just every day just just put a put an hour in and in three months time you'll be surprised by how much content you have and how much you've improved as a designer and a Keep working on example projects and that's the only way you're gonna get any type of experience and also how I'll a quick story about how I actually got into My job so my first role actually wasn't paid so I worked for a British Vogue magazine in the UK creating the iPad edition and The only reason I got that job is Work experience so I basically contacted the people there. I asked if I could come in and help out I didn't get paid I was sleeping in a hostel in London with like six other people in the day and then I was I was going to the magazines I was helping out I was making teas and I must have went back for free summers before I actually got my first job So you need to remember guys no one's gonna give you the job It's up to you to take the job and by doing that you can sneak in the back door by doing work experience So you contact your favorite youtuber you could contact any startups and ask if they're willing to have you do some work Experience for them like a lot of like if someone contacted me and said they want to do work experience I'd get back to them and that's kind of how you get experience So my experience working in wired in vogue and GQ Ferrari magazine. That was all free. I wasn't paid for it and I was in a lucky position where My parents give me some money basically to stay in a hostel so You might have to do this outside your main job, but that's how I got into the industry I wasn't just given a job to start with I put in hard work earlier on doing that So, hey Gary, how are you doing? Thanks a device? Have you been thinking about designing for Apple Vision Pro? So it actually looks really cool. I've checked it out I mean the prices are astonishing, so I don't think I'll get one might go to the store And I haven't thought about designing for it But it's gonna be a completely different experience like when the watch first came out So I mean to be honest that I'll give you this example So when the iPad first came out I created the UK's first digital magazine for the iPad So the iPad when it first came out it was like ooh magazines we can translate them on but They didn't really take off it was okay But it was kind of like faking an iPad Faking a magazine experience on an iPad so you were swiping so in the first year of this broad this product going live There's going to be a lot of ideas that don't work and then over time You know the iPads probably more for browsing the web for watching videos the watch There's so many gimmicky things when that first came out And then it went on to more health So I think it's going to take a couple of years to really figure out what this is designing for like are we going to design? I'm not sure augmented reality is even going to take off I don't think I'd like to be sitting here with glasses on and three screens So I don't know whether we're going to be designing a traditional Websites and apps for touch interface, but I think there's room for Kind of like if you think about what you would use it for I guess I'd use it for a sport events I think it would be absolutely awesome to watch some of the big Liverpool fan I like football I think to go to an event like that would be good. So if I was a Watching the football on a headset what type of things what I want maybe different Different views would the seat even would I be even positioned in an actual seat? So you need to think about what it's actually going to get used for and then you would design around that experience Robert and I don't think we're going to know for a while. And yeah Apple is kind of like the best place to work. I was very lucky when I started I got to meet the people at Apple because when we're doing vogue magazine We and we got it on the Apple store So in the UK actually went to the Apple HQ and it got managed to get vogue promoted on the store But it's a very cool place Okay, 20 minutes. So this was just the test guys I'm going to be back tomorrow doing a live stream talking about my course of course careers I hope you've enjoyed it Just can anyone just give me some comments and just say if you want me to continue doing this whether that was a Helpful and if you want to check out the free course the links at the top course careers calm forward slash Anthony convoy There's a $50 off out of you use you are UX 50. I hope you've enjoyed it and And I'll speak to you tomorrow. Take care guys. Cheers