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Published on Feb 9, 2015
USC Games' Tracy Fullerton discusses "Towards An Age of Play" at #DICE2015.
Games quite simply have the potential right now to become the aesthetic form of this century. Between their expanding reach into more ubiquitous platforms and broader audiences, and their emerging cultural status as an entertaining, expressive and educational medium, games are poised at a critical moment of definition. But in order to move past this moment and into what may be called an “age of play,” we, as an industry, must first earn the right to claim this next phase of possibility for our medium. And in order to do so, we need to battle some fairly important bosses that stand in our way. In this order, we will need to defeat our own limited view of games, their place in entertainment and in culture. We’ll also need to overthrow our own exclusive and heterogeneous community of development. And, we’ll need to defend ourselves against our own carefully cultivated hardcore audience -- those who want to keep games to themselves and see the advancement of the form as a threat to their identity and their own sense of entitlement. As decision makers, creative leaders, financial backers and educators, we will all play important roles in defining how the future of games will play out. This talk is a challenge to each of us to maximize our efforts towards helping games to reach their maximum potential influence as a global medium of expression, for all players and creators of play, everywhere.