 Humans don't just crave food, they crave a specific dish from a specific restaurant. We just wanted to focus on what is that irrational relationship that people have with food? Food is sort of like drugs. That's ultimately how we landed on our tagline. This is your brain on food. This is your brain on donuts. We wanted to be able to like tap into a little bit more of the trippiness. We kind of ranged from CG to 2D. One of the films was scratched markings into pieces of film. One of the most standout pieces was the claymation piece that was mixed in with painted backgrounds and 2D frame by frame side characters. We were very purposeful around selecting animation styles that felt right for the experience of that particular food. We kind of focused just on emotion and not the literal experience of what eating the food looks like because food is like a deeply personal experience.