 Welcome to User Experience Testing. In this activity, you'll learn about the two different types of UXD testing and how they can impact your website or application's performance. Let's face it, the primary goal of every business is to make money. In this day and age, technology plays a vital role in determining whether or not a business is profitable. If customers don't enjoy using a website or application, they'll go somewhere else, which directly impacts that business's profits. So how can businesses prevent losing customers? They can work hard to develop websites that provide a good, if not great, customer experience. Providing a great experience improves brand perception and keeps current customers coming back. It also brings in new customers through the positive word-of-mouth advertising. Let's examine the two different types of UXD testing, usability and user experience. Usability testing focuses on how users complete specific tasks. User experience testing measures user satisfaction with the website or application. It's clear to see why usability testing is important. Every business needs to know if customers can complete online tasks like finding products, viewing their shopping cart, or entering their payment information. Because user experience testing focuses on user satisfaction, it allows businesses to examine how the user feels. Users are asked to elaborate and explain what is making them feel that way. This leads to a deeper understanding of both the user and the website or application. After analyzing the data from UX testing, most businesses find they can develop an experience that improves customer satisfaction, provides savings in the development cost, and improves brand perception. Many of the same tools used for usability testing are also used for UX testing. It can be conducted either in person or remotely using a video or audio recording. Regardless of how the testing is performed, the facilitators' physical, verbal, and emotional reactions need to be recorded and observed. While user experience testing can be done remotely, testing in person enables the UX designer to ask the facilitator questions during the session to gather additional information about the customer's experience. During the testing process, it's critical to truly listen to what the customers are saying both verbally and non-verbally. It may be hard for designers to let go of their own thoughts and preferences and keep an open mind to any critical feedback. If a UX designer has difficulty remaining unbiased, it may be a good idea to hire an outside party to perform the testing. Today, we examined the two different types of UXD testing and saw how user experience testing plays a role in the successful creation of websites and applications. UX testing plays a vital role in developing user-friendly and profitable websites and applications. You have completed user experience testing.