 I get triggered when I hear these terms in UX. I get triggered when I hear these terms in UX. Uh, ma. What problems are you trying to solve? Duh. We're all about empathy. Oh my God. It's too cliche, too general, and you really wanna direct that empathy towards action, not just say empathy. I like this, but I don't like that. Nobody cares what you like or what you don't like. Keep your subjective feedback out the door. Let's try to think outside of the box. You know, actually there's no box. So, just to clarify.