 Video today is the most powerful and the most emotional medium on the internet and one of the things you might not understand or know yet Is video is actually the largest part of the internet's traffic in fact 80% of all the internet's traffic is gonna be video and so it's videos growing in all facets of our lives And you probably experienced a lot of that whether it's on Netflix or whether using a Facebook video or Twitter video But what you may not also realize is that video is not just for entertainment anymore Businesses are getting on board and using video in new and exciting ways from marketing to their customer All the way to use it internally to talk to their employees and engage in training in a very innovative fashion And we're just touching the surface rolling the first inning of video because video will start planning all facets of our lives Whether it's through interesting things like internet internet of things and devices like drones for insurance companies to do more Insightful analysis of what happened there in a hurricane disaster I'm all the way to inside your refrigerator so you can see if you left your milk And when you think about video and that rich amount of data you start getting really excited about what you can Do with that data in terms of the analytics and the insights both both as a media company, but also as a business