 There's this book by Matt Higgins. I think it's, um, burned the boats and what, you know, like that was, you know, like it really makes, when I read that book, it really made sense to me. That's like, you know, like because the solution, um, you know, to be able to generate these types of insights is available and we can build on top of it. Like there's, you know, like, and now we're the advent of, you know, like product is such, or product management is such a hot feel. There's a lot, you know, there's tons of overwork product managers. I think there was a pay, um, there was a report that says, um, around 66% or something like that. Um, senior PMs are looking for a job right now.