 Whether you realize it or not real butter is under attack today Be there NJ route 22.com here with another public service announcement for the low carb keto carnivore People out there, and it's about real butter. Okay. Let's let's Establish what real butter is to us. It's to us real butter isn't the mainstream Breakstone or shop bright brand butters if you like salted butter the only butter you should buy is Butter that has sea salt in it because regular salt is not good for you. It's actually bad for you It's completely opposite of what Sea salt is but that's a story for another day. I have to bring a prop in When you go to supermarkets like shop, right or even organic Supermarkets like basil bandwagon or the healthier places like Whole Foods, and you want to find a good butter. You'll find organic butters Organic Valley make some and there's some other brands. I think even horizon makes Some organic butter, but it's it's really the organic label doesn't really matter too much and in my hand here I have something called. I'll see if it'll show up here. It's called trickling Springs Organic butter made from organic heavy cream and Celtic sea salt, but that's that's just for reference what What we used to get at shop, right? For instance was Kate's butter from Maine. This is my drink Kate's butter from Maine used to be the only like farm real farm butter with sea salt in it and I spoke to a Manager at one of the local supermarkets who said that you know excited I complained that the plant-based butters You know the coconut avocado or whatever it is not real dairy butter It's just fake fake fake butter. I don't care how organic it is. It comes from plants. They extract It's like the equivalent of eating a million Coconuts to get the butter out of it. I don't care if it's from coconuts It's just not real butter and you shouldn't be eating it He said that those Those plant-based fake butters are flying off the shelves. They're they're growing like a virus in In these supermarkets and I don't think like butter butter is ever gonna go away, you know from the mainstream Brands it's still probably at least half of the butter type selection available, but I Would never buy I mean I Avoid it as much as possible the the regular butters. I mean in a pinch. I'll do it It's not gonna kill me, but I don't want to eat regular table salt refined salt and it's stripped of the 80 plus Minerals that are in Celtic sea salt and the pH balance is different everything about regular You know traditional Process table salt is just bad bad for you, but if in a pinch I will buy unsalted like Regular butter you can get it for a dollar or two a pound now That butter I just showed you the trickling springs is a good thing to have but it's extremely expensive It's eight dollars for eight ounces. So that's sixteen dollars a pound Which is it's it's exorbitant. It's too much. I know at that point it becomes Just not good. We bought one just to try it and I'm sure it's good, but Kate's butter For example, you can get at stop and shop. I think it's six ninety nine or six sixty nine a pound Which is about the max. I'll pay for a good butter. You can also get the Amish butter Which I would rather have over the mainstream brands, but the Amish butter also just contains plain old salt So by if you could find unsalted Amish butter do that too, but watch out these plant-based Butters are going to to grow if it's 50 you know if it's 10 15 20% of the market today in a year from now it's gonna be 40% and five years from now It's probably gonna be a majority of the butters. They're trying to kill, you know natural cow-based dairy butters I Maybe the the mainstreams won't go away, but I just don't like them and like I said if you're gonna Eat regular old plain, you know mass market butter even though the cows aren't great and it's not it's probably GMO At least get the unsalted ones and salty your own taste, but that's it watch out It's something to keep an eye on it's 2019 now Probably by 2025 you're gonna see a majority of all butters You know fake and plant-based. That's it. Have a good week ahead