 Ladies and gentlemen, welcome to the video. A couple times a week, we're going to be featuring my podcast 50% Facts, some snippets and highlights. Each episode, we dive into one topic, one question, and in the first half of the podcast, me and Jim McD analyze and try to talk about and ask questions on the question. Then in the second half of the podcast, we bring in the world's leading expert to give you everything you want to know on such topics. So I hope you guys enjoy. If you want to find the full episodes, there is a 50% Facts podcast YouTube channel, and it's available on all platforms, iTunes, Spotify, et cetera, et cetera. Check it out, give this thing a thumbs up, tell your friends, and I hope you enjoy. Well, speaking of performance and health and all of that stuff, actually our final topic is about dieting for performance versus dieting for health, general health. Before we get started, me and Jim might have made up some stuff I forgot, but maybe you can even give us what your definition of health is, because I think everyone's definition of health is maybe different. For me, I kind of said, I'm not trying to live to 120 and have the last 40 years suck. For me, health personally is kind of feel good, no disease, no injury, look good enough, live long enough, but not fucked up. I think some people might want to live forever despite going, I don't want to have surgeries, I don't want any of that. I think it's important that we just create that clarification. I mean, I think that when we talk about longevity, what is longevity to you? I'm like you, I don't want to live to be 110 years old with somebody changing my diapers the last 20 years of my life. Like, that's not what I want. Like, longevity for me is I want to wake up with energy, I want to feel good throughout the day, I want to be happy doing what I'm doing, and I just want to enjoy every moment. If that means I only live to be 85, I'm totally at peace with that. No, that's me. I don't place that on other people. You might come to me and say, you want to be 130 years old. Okay, cool. Let's talk about it. And then performance, I think we can all agree. Performance, I think we can all agree is just doing best at whatever task you have, basketball, powerlifting, whatever it might be. So yeah, I mean, it's a very objective thing, right? Like performance should not be subjective. Yeah, yeah. Yeah, that's a good point. And you know, a lot of people are just weekend warriors with this kind of stuff too. And so yeah, even they might want to perform a little bit. Right. Right. Yeah, so what are some of the differences in your eyes and traditional protocols and yeah, your thoughts? Well, ironically, I mean, at the foundation of everything I do, like, so if you came and you had a consult with me, and we were either on FaceTime or we were on, you know, in person here in Scottsdale, I would draw a triangle for you. And at the top point, it would say performance. The bottom left point, it would say aesthetics. And bottom right, it would say longevity. And I'm going to tell you, I'm going to give you the marker, and you have to place where your goals live inside of that triangle. And the reason I make you do that is because if you put at the very top performance, right, which is what Rich Broning or Matt Frazier would come in and tell me, the two, you know, two CrossFit Games champions, all they give a fuck about is winning the CrossFit Games like VPN. So, you know, they didn't win the games multiple times for having the best abs or for having the best physique or for getting working at markers. Like none of that shit was ever taken into account. It's a very objective thing. Either their times or their loads lifted were the best and everything they did in their life, their training, their recovery, and their nutrition revolved around that. Now, conversely, if you want to live to be 120 years old, you didn't give me the caveat that you want to be 120 years old with abs, you know, banging chicks like Hugh Hefner, right? And like living to be 120 years old is living to be 120 years old. There's no cosmetic or performance that's going to come with that. In fact, I have to argue your pursuit of longevity will be a direct contrast to trying to be the best performance athlete, which is why the, you know, the bottom right point of the triangle is maximal distance from the very top of the triangle. And we can bring aesthetics into this conversation as well. You know, the guys that are trying to achieve peak aesthetics and, you know, like you, your friends with like Eric and the 3DMJ guys, ask them how they feel when they get to, you know, to a stage. Number one, their performance has taken a hit, but their quality of life, the way you and I define longevity has also taken a hit. It is an extreme. Yeah. Like they have no sex drive. They can't get an erection. They sleep all the time. They can't focus like they normally would. And so anytime we're looking at the extremes, they're literally going to be as far away from each other as possible. So when I always ask the client where in this, like where are you willing to make sacrifices? But if you don't create the understanding on the front end to a client that says they're pursuing longevity, that, hey, your pursuit of maximal longevity is going to come with a performance dechrom and likely an aesthetic dechrom for failure. And I think that like the psychology of understanding what your goals actually are and what your goal is the single most overlooked piece of the dietary world. What's the majority sense? Yeah. Yeah. 100%. Yeah. I think any goal we have, taking CrossFit or powerlifting or strongman, any goal we have, sadly, the law of specificity lies in anything you want to go to and be very, very good at, you're going to have to sacrifice the other. If you want to squat a thousand pounds, you're probably not going to be able to be the best runner you could be. Could you be an okay runner? Maybe, depending on genetics, training, age, et cetera, et cetera. But I think that's kind of where you're getting with your diet. Like at the risk of being really good at something, you're going to risk being not so good at other things. And most people... Absolutely. I mean... Most people who are going to squat a thousand pounds are not going to have the aesthetics of Alberta Nunez. Yeah. Well, I mean, you put Alberta Nunez on stage next to the other five top natural bodybuilders. They don't ask them what their back squat is and Alberta is one of the stronger natural bodybuilders. He doesn't fucking get any extra points on stage for having a bigger back squat. If only... Right. I mean, hey, he would love that. But, unfortunately, he's trying to win something that's the pinnacle of aesthetics, not performance or longevity. I mean, if he... They could give Mr. Olympia this year, like rumor has it, Ky Green's going to come back. Ky Green could win the Mr. Olympia and die the next day. He's still going to go down in history as Mr. Olympia. They didn't reward him or take away from him for whatever use it took to win that. That's just part of their sport. What does some of those diets maybe look like and how similar... If we just say the person hypothetically, maybe we'll compare and contrast these three things. We have your triangle example, which I like a lot. Let's say they go in each corner. They're the extreme of longevity. They're the extreme of aesthetics and they're extreme of performance. Then somebody else is like dead middle, where all of them kind of matter. How different... I know it depends on person, obviously, and the sport. Aesthetics is even a gradient, if you want to look like Alberto, where every vein has a vein, or if you just want to look okay on the beach. That's way different. Performance, obviously, is very different, too, if we're talking a marathon runner versus a powerlifter versus a soccer player. Generally, what do maybe some aspects of those diets look like? Yeah, so I'll give you some actual examples. When I was at the CrossFit Games two, three years ago, one of the athletes I worked with that year was Travis Mayer. He took 10th in the world. When we were there, everyone's like, what do you eat while you're at the game? It was like the one question everyone wanted to ask me. I was like, well, he's eating about 700 to 800 grams of carbs a day, and dinner is typically like a burger and fries, because you got to remember these guys are training four times during the day. We don't have time really to get real food in, so I need calories at night, period. I need something that I've tested that he can actually wake up tomorrow and train after. If we've had pizza in the past, and he's sluggish the next day, pizza is not a great source, even though it's calorie dense. But we tested, prior to it, that a burger and fries seems to work great. He wakes up the next day, he feels good. Literally, he ate everything the same night. Now, I'm not going to sit here and try to tell you as a nutritionist that that's in any way healthy, because it's not. But I don't give a fuck about health that week. I'm paid to do a job, which is make him perform the best and recover the best. And so I'm making sure that he has the fuel and the recovery he needs to be his best. So that's the performance application. Now, do we do that year round? No, that's in season. There's some other different protocols like immediately post-crossfit games. We're going into a postseason. We're looking at hormonal recovery, GI recovery, things like that, things that may have been damaged during the season. But from a performance application, that's what we're looking at. Now, in season aesthetics, let's use a natural bodybuilding competition. We know calories are going to be bare minimum. You're trying to get to that skinless kind of look where veins have veins. And even for people that are trying to just look good on the beach, they're probably taking their calories to the lowest point that they will consume in the course of their life, because that might be the pinnacle of what they're trying to achieve. So there's no way that being in a significant deficit is going to make you perform better in the gym. There's also no way that being in a significant deficit is going to make you feel your best. You're not going to have the cognitive function. You're not going to have the mood stability. You're not going to have the sex drop. Those are just things that you have to get ready for. And then obviously on the longevity piece, the application just becomes controlling inflammation, controlling stress. So from a food application in a performance, it's going to be calories and then understanding the fuel substrate of your activity. So for most athletes, it's going to be carbohydrate, because most sports come down to being glycolytic. So maximum amounts of carbohydrate regardless of what the aesthetic or longevity effect is there. In the bodybuilding world, it's going to be understanding your own unique physiology. Are you somebody that needs slightly more protein, less carbohydrate, less fat? Are you somebody that needs a ketogenic diet? Because of lifestyle preferences, vegan. But whatever it is, it's really about calorie and macronutrient control there. And then in longevity, the two diets that are often used there and full transparency, I don't work with a ton of people that come to me that say, I want to be 120 years old. So I rarely am creating applications there. But research tells us a ketogenic or a plant-based approach are probably going to be our best best. But you just wrote a book. Yeah, exactly. I mean, dude, ironically, I wish that was more understood. So the person in the middle, I actually will call bullshit. Anyone that says they want to be in the middle, I think most people operate in the middle right now in their life. And so if they're coming to me for help, it's because they have a desire to move out of the middle towards one of these points. I think people that claim they want this balance are actually full of shit. Because I've never, I mean, I've drawn this triangle for thousands of people now. And I've never had somebody do that. Because that's kind of status quo and very few people are wanting to be status quo. Yeah, I think the only status quo was something I've learned as I've aged. Instead of getting mad at anybody or confused, I just say, they're dumb. And so people that are just stuck, and this works here because they're like, yeah, they're probably just too stupid. They didn't think about it. They haven't even given a thought about their self, you know, like they have no self awareness and they're just dumb. So they don't even really care what's going on. And they're just kind of moseying through life, which a power to you dumb people. Sometimes I've also told myself, I'm not no genius, but I wish I was dumber because then I just wouldn't care as much about anything. You know, you don't care when you're dumb, you don't care how you look when you're dumb, you don't care if you die when you're dumb, you don't care if you perform good. You just kind of cruise. I'm not going to worry about losing audience over that because nobody who's actually dumb thinks they're dumb. So you guys are all so smart. Thanks for listening. If you're listening right now, it's because you're smart. You're not in the dump. So like a food, you broke it up pretty good. Go ahead. You broke it up pretty good. So kind of overall calories and how to get those in during a performance time, carbs, obviously being kind of an emphasis, aesthetic, kind of a macro-nutrient breakdown, like you said, and a calorie deficit depending if you're trying to be a bodybuilder, etc., etc., lifelong, perhaps keto, perhaps vegan, but the food choices potentially could be very similar through the three. Sure. Right? Like you could still have chicken and broccoli in a potato when you're dieting, chicken, broccoli, and potato, maybe when you're trying to be just generally healthy, chicken, broccoli, and potato when you're trying to perform. It's just the amounts and maybe the leniency in between. Yeah, I would argue that the quantity is necessary to perform at the highest level are rarely going to be met with quote-unquote high-quality foods. I mean, again, we're looking at 700, 800 grams of carbs a day for your top performing athletes, and when you're training three, four times a day, how the hell are you going to get that much chicken and potato? Yeah, that's why there's Gatorade and who knows what else. Right, right. I mean, yeah, and that's where I'm a big fan of work outlet, and I'm a big fan when I'm working with clients on understanding the nervous system and the nervous system response to training, because we're starting to see a lot of correlation, CNS, HPA axis, and a lot of the issues we're seeing with people's inability to create transformation or performance increase are HPA axis related. That's just relative to the last awful 10 to 15 dietary years that we've had as a culture. So I am a big fan inside of all of these protocols, really around controlling the nervous system and making sure that there's no metabolic adaptations occurring. But yeah, from a food source perspective, I mean, you can, you know, on the pinnacle of aesthetics, we joked earlier that sugar is the devil, like there's zero research that says any amount of sugar inside, as long as you have the appropriate amounts of proteins, carbohydrates, fiber, and fat, there is no research that tells us any amount of sugar will not get you to where you want to be physique-wise. And there's a lot of fucking college kids that have done IIFYM that can validate that shit. You know, now, but then we take that same approach and we look at somebody that's competing and it's like, hey, maybe you have a really hot sugar meat or a half for you train, you see some reactivative type of glycemia during training, is that going to affect you? Well, I would argue, yes, it absolutely is. So food choice, in my opinion, becomes more important in the performance and longevity realms than it does in the aesthetics. You know, data shows us that in the aesthetics, it is not at all what you eat. It's how much with the caveat that you have to hit calories, proteins, carbs, fiber, and fat. Makes sense. Makes sense to me. Yeah, it does to me, too. Let's put a cap on this one. I mean, really, when we talk about it, how many people, because of the fucking zealotry that's out there, they want to overcomplicate this shit? Right, 100%. Well, yeah, people make money selling products that overcompensate, overcomplicate. They probably overcompensate as well, the similar type, too. Well, that's why I'm poor. That's why I'm poor, man, because nothing I sell is sexy. I speak the truth, and the truth is rarely sexy in the dietary world. So maybe if I came up with something like the carnivore diet, I would be a lot richer than I am, but I just wouldn't have the ethical ability to live with myself, my longevity would take a hit. Well, my skin is really rich with tequila and broccoli. And you're not dumb, follow me. I'm not dumb, so I will follow you. There we go. That's my new e-book, too. You're not dumb. Your next e-book should definitely be, you're not dumb. I'm coming. Coming to the top, Oprah. Put me on your list. You bought this book because you're not dumb. Appreciate you taking the time, man, for all three of these episodes. Where can people find you? Yeah, bro. I would love to have people just connect and ask any questions on Instagram at JasonPhilips underscore IM3 or just reach out to the company IM3nutrition.com. We're always taking on new clients. That's something you're looking for. Cool, man. Thanks so much. Enjoy the rest of your day. Thanks for taking the time to talk to us, and I'll be in touch soon. Sounds good, brother. I look forward to it, man. He's silent like with 2Ks. I am at the Jimmy D. The show is 50% fax where percent is a word. We'll see you next week. Awesome. Thanks, Jason. Dude, you got it, brother. I appreciate your time, man. Yeah, stay in touch, and just remind me I can connect to Colleen or whoever. Yeah, dude, I'm going to show you a text, and yeah, I'd love to connect with Colleen, and then, yeah, I'm going to make my way out to Nork out here shortly, man, so we'll meet up. Yeah, 100%. Let's grab a session and maybe another podcast. Awesome. Let's do it, brother. I love it. Later, man. Bye, guys. Later. I'm kind of a little bit dropped out of the end there, but... That's what I was trying to... Yeah, wrap that stitch together. He's got some Jordan shallow voice. Not only like mannerisms, but voice.