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Twitter as a Mood Ring for the World

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Published on Sep 29, 2011

Twitter -- the micro-blogging Web site that records peoples' brief, time-stamped public comments -- is useful for so much more than simply following celebrities and telling others what you ate for lunch. Researchers have now used Twitter to study the moods of individuals from various cultures around the world and identify consistent variations in peoples' moods, depending on the time of day and season.

Scott Golder discusses the research.

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