 Offline is the new luxury, not to connect. You say, oh, I can just be in the moment. This is the new thing. It's a huge trend. Because guess what? It's not human to be constantly sucking at the end of a data pipe. Because, you know, our brain cannot take in all that information. We have to think about what that means for human applications. If you're in the tech business, you have to transcend technology. You have to use technology and then go beyond it. Technology as its own purpose is useless to us as humans. It serves itself. It's a self-perpetuating machine. So, Buick has an initiative called In the Moment. A car company sponsoring initiative to be in the moment. Suggestion to you, you know, every week for one day, or every two weeks, be in the moment, don't connect.