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Published on Mar 24, 2015
We're moving into a new era of marketing, from product-centered content to customer-centric experiences that drive content strategy and performance. How do you make the transition?
Carla Johnson joins Byron for this month's webinar. Big Brands, as it turns out, are achieving content marketing performance goals much faster with delightful, sustainable brand stories that draw readers in and make them want to engage and buy. Our role as marketers is changing from the basics of describing what products and services do into understanding how to develop, manage and lead the creation of valuable experiences for audiences.
In this webinar you will learn about:
* Leaping from product talk into content-driven experiences * A framework for creating consistent and scalable brand experiences * Immediate steps to get started and win long term