 Hi everyone. We are going to get started here in just another minute. It looks like people are still joining. So if you could let me know that you can hear me by typing a, let's see, one more description about the weather in the questions box on your go-to webinar chat module. That would be awesome. And again, we'll get started in just a minute as we wait for people to join. Okay, we are going to go ahead and get started. Welcome to the Give Local NRV Training webinar. My name is Dawn, and I'll be leading you through today's presentation. I do have a few housekeeping items to note before jumping in. First, the webinar will be recorded and posted in the toolkit on the Give Local NRV site under the Resources tab. And then you can use the go-to webinar chat module to send across any questions that you have during the presentation. And we'll get to as many as we can after the webinar. And I had previously asked about one more description of the weather for those of you who joined early. And it looks like most of you are having a very beautiful day, which is awesome. I also have Ashley on the webinar with me. She is from the Community Foundation of the New River Valley. She and Jessica have been working really hard to make sure that this year's Giving Day is awesome. So I just want to welcome Ashley and she has a couple things that she wanted to say to everyone today. Thank you, Dawn. I just wanted to jump on here real quick before we got started to say thanks so much for joining our webinar to get you guys up and running for the Giving Day. We had such great success with Mighty Cause last year. And so we're excited to be continuing that relationship with them this year. So if you participated in the Giving Day last year, then you know how great of a platform that it is. And if this is your first year, then hopefully you can pick up some great information here on how to make your Giving Day a great success. We really enjoy working with Mighty Cause and think that you will, too. We are still working out some details on what our grants and awards will look like. So be sure to stay tuned as we will be unveiling those soon. But I'll let Dawn get to it. Of course, if you have any questions about Give Local an RV, you can feel free to reach out to me. My contact information is listed on this slide. But thank you so much for being here. Awesome. Thanks, Ashley. We, as Mighty Cause, we're really excited to partner with the Community Foundation of the New River Valley again this year. And we're really looking forward to providing technical support to everyone as you all gear up for this year's Give Local an RV. So if you do have any questions as you're getting ready, or if one of your supporters or fundraisers has a question, our support team is always here to help. You can reach them at support at mightycause.com. And I will have a dedicated support slide at the end of the webinar with all of our contact information. So you can write down the phone number, email, et cetera, at the end of the webinar. And just to give everyone a quick background on Mighty Cause, we are a fully functioning nonprofit fundraising suite that organizations can use all year round to raise money for their missions. We've been around since 2006. And we're actually one of the first platforms to host Giving Days. So we've been doing this kind of event for a really long time. And again, we're super excited to host Give Local an RV for the second year in a row. So let me go to agenda. So this is today's agenda. We're going to go over some of the Giving Day basics. Then we're going to walk through getting started with Give Local an RV by registering and navigating your nonprofit page on the platform. We'll do a Q&A session at the end of the presentation. So again, if you have any questions, please go ahead and just type them into the questions box of your GoToWebinar panel, and we'll make sure we get to it at the end. So first things first, Give Local an RV basics. Give Local an RV this year is going to be on June 23. It's a 24 hour Giving Day that runs from midnight to midnight. Early Giving this year starts on June 1. And as I'm sure you all know, it's organized by the Community Foundation of the New River Valley. Like Ashley said, they are working on their prize and grant money. So definitely keep checking back on the site, make sure you're checking your email. I'm sure as soon as all of those are set, you'll be getting communications about it. But stay tuned. Usually there's some really good prizes available. And I'm sure that that'll be the case again this year. So stay tuned on that. So for those of you who are new, a Giving Day is a unique campaign presented by a host organization that allows organizations to compete with other nonprofits, or you can compete against your own goal to win prize money. So Giving Days are just a really exciting way for you to engage sponsors, community partners, peer-to-peer fundraisers, and more to spread the word about your organization and your mission and raise funds for your costs. So the limited timeframe creates a sense of urgency that donors tend to respond to, and the prizes available give you fresh messaging opportunities throughout the campaign as well. So what does my nonprofit need to do? To participate and give local NRV, you'll want to register your organization if you haven't already done so. Once you're registered, you can customize your profile on Mighty Cause and start planning for your campaign. You can invite people involved with your organization to participate as peer-to-peer fundraisers, and then once Early Giving has started on June 1st, you can start promoting your campaign, and then of course you'll really want to push the donation ask on the actual Giving Day on June 23rd. So basically you'll need to raise money to win some awesome prizes. So this is the homepage for Give Local NRV this year. You'll see the URL here on the side. I would definitely bookmark it. Once the Giving Day starts, this is where you'll see the leader boards that will indicate what place you're in, as well as any additional prizes that are going on. So make sure you bookmark it now so that you have it when you need it. And then this page has all the tools that you'll need to. You'll see the register button right there at the top. If you haven't registered yet, this is where you can go to do so. If you're not sure if you've registered yet, I will get to that in just a minute. The Giving Day homepage also has the menu bar that includes things like the rules and resources, FAQ toolkit, and just lots of general good information. And then it's also where once the prize information is available, you'll be able to access that information as well to look back on it at any time as you're planning your campaign. Getting started. So as I mentioned before, first things first, if you haven't already done so, you're going to need to register your organization for Give Local NRV. So every year you'll want to re-register to, you know, express that you want to participate in this year's Give Local NRV. All you need to do is just go to GiveLocalNRV.org and fill out that registration form. You'll need to either log into Mighty Cause or sign up for an account to view that form. So if you go to GiveLocalNRV.org, click register, and then you'll be able to search for your organization and log in from there. And the site will prompt you as you go along. So then once you logged in, it'll unlock those registration questions and you'll be able to fill everything out and submit. So then once you completed the registration form online, you'll receive an email confirming that we've received it. And then also, you know, once you've submitted your form and you've, you know, logged in, you'll be able to add administrators to your organization's account so that multiple people can access and help run your campaign for Give Local NRV. And then after submission, our team will review your responses. And then within 24 to 48 hours, you'll receive an email confirming that you're approved and all set. But of course, if you have any questions at all, please don't hesitate to email support at mightycause.com. So navigating your dashboard. So once you've filled out and submitted your registration form, the next step that you can take is to complete the items on your to-do list. So this list is going to be in the overview section on your nonprofit profile. And it'll just be for those organizations that haven't checked off all those items. So if you participated last year and you completed your to-do list last year, then you don't necessarily have to worry about completing it again this year. But within that overview section that houses your to-do list, that will also indicate whether or not you're registered for this year's Give Local NRV. So if you're not sure, you can just log in to your site on GiveLocalNRV.org and then go to your overview on the dashboard. And then you'll be able to see right there whether or not you're registered. If you're not registered yet for this year, it'll let you know. It'll say that registration is open for this year's Give Local NRV. And if you just click on that, it'll take you right to the registration process. So within the to-do list for those organizations that still need to complete it or are new, there are five basic items for you to check off. You'll need to add a background image to your page. You can use one from our gallery or stock background images. You'll want to upload your logo. Is it Monday? I don't know. Logo. You'll want to add a story. You'll want to add a description. And build a thank you page that donors will see once their donation transaction is completed. And you'll have the opportunity to sign up for direct deposit as well. So if you click the link in your to-do list, it'll take you right to that spot in your profile where you can complete that task. So it's super easy for you to complete that list. Of course, if you need help, you're unsure. Just let us know. Support at mightycause.com. We also have a support library with like walkthroughs and videos that can help you out as well. So I also recommend, you know, taking some time to get to know your dashboard when you're logged into your organization account. Your dashboard is the admin section that you see on the left-hand side of the screen when you're logged in and you're in your non-profits account. So when you do log in, you'll automatically land in your overview section, which again is where you'll find your to-do list. There will be metrics there for your non-profit. That page is super handy if you want to see like the overall, you know, activity for your organization. You can add or remove metrics available there. So it really just showcases exactly what you want to know. You can also filter by dates there as well. So if you, you know, participated last year and give local NRV and you, you know, want to see what last year sets were and, you know, kind of create some benchmarks for yourself, you can do that all through your overview section on the site. So it's super handy. So then underneath that is the fundraising section on your dashboard. So here is where you can customize your organization profile, which you see in the picture here. You know, you can toggle on the edit mode. You can include page metrics like adding a goal for the giving day, which enables a progress bar on your page. It's all on page editing. So you, you can just, you know, add or remove sections as you want as you go through the page. And then, you know, that'll update things on the, you know, the public view as well. And then of course, if you ever want to see the public view, like what does that look like without all these like little editing things, you can just toggle the edit mode on and off to check that out. Within the fundraising section as well on your dashboard, that's where you'll find the checkout flow, which we'll talk about in a few slides as well as matching grants, which we're also going to touch on a bit later. And then below that on the dashboard is reports, which is where you'll be able to preview and export different donation reports. And then you can manage your nonprofit settings like your URL customization, you have admin control, all of that right from your settings section. Okay, so customizing your profile. Your profile is, is the face of your nonprofit for the giving day. So you'll want to make sure that it looks really good and it represents you well. So, and just so you know, your profile link is the link that you'll share with your supporters to ask them to donate to your Give Local NRV page. So to share your page, just copy and paste the URL into an email or a social post or, you know, wherever you're advertising the campaign. So, you know, as you're going through your to-do list, you'll want to customize your profile to match your brand. So you can change the theme color to match your logo. You can upload media to your gallery to add some visual interest on your page. You can add your story or description to, you know, that's really the center piece of your page. You know, in your story, you can put your mission statement, photos and videos, etc. You can embed your story or you can embed the video into your story so that people can watch it there as well. Really, the story spot is where you just go in-depth about your work and make that strong appeal to donors. So definitely spend time, you know, reviewing your profile if you participated last year, making sure everything's up to date, customizing everything that you want and can customize. The more work you put into it, donors will see that. If you have a very blank profile page, they'll notice. So if you put effort into it and make sure it's, you know, important, they'll get the message and know it's important as well. So the first thing you'll want to do when editing your profile is uploading your organization's logo. So you can use that pencil icon to open that section up for editing. Logos need to have a one-to-one aspect ratio to fit in that spot. The logos on Mighty Cause are the same aspect ratio as many social media sites. So if you use your logo as part of your Facebook or Twitter profiles, you can use that same logo here as well. You'll just want to make sure that your logo doesn't clash with your background image. So you can see the background image here is the hive drive. All you have to do to update it is there's a little palette icon and you click on that and it allows you to either upload your own background image. You can choose from our gallery of images available. And then the other thing you'll want to do is change your theme color to match your organization's branding as well. And you can do that through that palette icon too. So basically the theme icon is, you'll see, it's sort of a little cutoff, but you can see on the picture here under the pollen Midwest that pinkish color. That's the theme color that this organization picked. So you can update your theme color to match your branding so that your buttons match any hyperlinks that you have within your story text match. So everything looks nice and polished when you're done. So if you've participated in Give Local NRV in the past, one thing you might want to consider doing this year is resetting your organization's metrics so that your organization profile accurately reflects just this year's money raised for Give Local NRV. So to do that, you'll want to go to your organization's profile within that fundraising section on your dashboard and click the pencil icon next to the metrics boxes there. So you'll see with the screenshot on the slide, there's two sections that you can edit. The first section is going to be your metrics. So you can update that to start the calculation on June 1st for when early giving starts. And you don't have to do this now. You can do that later if you want. But prior to the start of early giving, that would be a good idea. And that way all the money on your profile page will reflect only what you've raised during Give Local NRV. And then of course, if you do use the site year round, you can always adjust that calculation period once Give Local NRV is over. And then the second section that you can edit regarding your metrics is the goal. So you can reset your goal for this year's Give Local NRV. And of course, you can edit it at any time. And then once you're done, if you wanted to make your profile page more ever green, you can just remove that section as well. So it's pretty flexible. And of course, if you have any questions, you can always email our support team and we will be more than happy to help you out with that. So tell your story. The about section of your page is your chance to explain basically what your nonprofit is all about. The text editor is right in within that about section. So all you have to do is click into that section and start writing. You can add media to your story to kind of jazz things up. You can utilize that inline text editor to add links. You can upload images. You can link to videos from YouTube and Vimeo. They'll basically get embedded in your story so that people visiting your profile can watch them right within that section. You're also able to add a bulleted or numbered list. Basically, this spot is really where you can go in depth about your work and really make a strong appeal to donors. Tell them why your organization needs their support and show the impact of your work as well. And then one really cool piece of your profile is the ability to add a custom tab. So if you have extra info that you want to share that doesn't necessarily make sense to put in your story, you can create a custom tab to add that information to your nonprofit's profile page while keeping everything organized and easy to find. You can add anything that you'd like to the custom tab. So information about any upcoming events, frequently asked questions about your nonprofit, information about your staff, acknowledgements, resources, whatever you feel is applicable that you want to share but don't want to necessarily put on your about section, then that's a good spot. And you can create up to three of those custom tabs that you can label whatever you want. So it's a really comprehensive way to provide all the information that you could want to your donors right there on your organization profile page. So the media gallery on your organization's profile is where you'll be able to add any additional images that you have for your organization. So this is a really great spot to show donors visually what your organization does and where the funds are going. You can also connect your organization's Instagram, which is going to import the pictures that you already have there. And then you can also do that with your Facebook too. So connecting those accounts not only provides the additional content, but it also lets people coming to your page know that you have those social accounts so they can easily follow or like you. And then one cool thing about that too, especially if you're a small nonprofit is if you the media gallery images are going to be just stagnant, they'll just stay there until you manually go in and change them. But connecting your Facebook or Instagram accounts will rotate those pictures as you add new pictures to your Instagram and Facebook account. So if you're a small nonprofit, it's basically less work for you if you attach one of those accounts, because then you never really have to go back to your organization profile to put in new pictures. They're always going to be refreshing depending on what you've added to your Facebook or Instagram accounts. And then lastly, you can optimize your social share settings within the settings section on your dashboard. So basically what that means is you can standardize the social template whenever someone shares your campaign. So set a standard logo, a little blurb and even hashtags that populate whenever a supporter spreads the word about you through their own social media accounts. The next item that you'll want to customize is your organization's checkout flow. So this is located within your fundraiser section on the dashboard. The checkout flow is what your donors experience when they make a donation toward your organization. The first part to customize is your checkout steps. So this is probably one of the more important features to focus on when you're setting up your organization's profile page. The checkout flow section gives you just a lot of control over the donation process for your organization during Give Local NRV. It allows you to opt into collecting information that you want from donors like addresses and phone numbers. You can also set up custom suggested donation amounts and you can add descriptions to help tie those amounts to items or services that your nonprofit provides, which just strengthens your appeal to donate. And then the checkout steps within your checkout flow also allows you to preview the whole checkout process without actually having to go in and make a test donation. So you can see what your final process will look like and you can use that to edit yourself if needed. The post checkout section within your checkout flow is that's where you'll go to set up your thank you page and you have the ability to customize your donation receipt, both of which use that same text editor as your story on your profile. So you can add text links, videos and image. You can add a custom call to action button on your thank you page that tells donors where you'd like them to go next. So one idea, for example, for that button on your thank you page would be directing them back to your website to have them sign up for your email list. So that's just one idea. You can make it whatever you want, whatever you feel is applicable. And if you don't need a button, then you don't have to fill it out. So it's pretty flexible. You're also able to customize your organization's donation receipt within that post checkout section. So this customization that you set, it appears above the tax deductible donation receipt that gets sent out automatically after a donor completes their donation on the site. So there's a lot you can do in the checkout flow tool to really optimize your campaign and customize that checkout process for your donor. So I highly recommend taking the time to either set this up if you've never participated in give local NRB before, or if you're returning from last year, it's probably a good idea to review what you have there right now just to see if you need to make any updates. So the fundraising section on your dashboard is also where you'll find the matching grants tool. So as I'm sure many of you know, having a matching grant from a donor or a corporate sponsor can go a really long way in driving donations. So I want to make sure that you're aware of the tool that we've created specifically for that. A matching grant, you know, using this tool is something your organization secures and sets up on your own. But this tool allows you to display a matching grant that you've worked to secure on your organization profile page. So the matching grants tool is a really versatile tool and you've got a lot of options for how you structure your match. So while a lot of matches are one to one matching, you know, if someone gives you that amount, the exact amount is matched. You can also do two to one, three to one, you can match a percentage of each donation. Our matching grant tool does all the math for you. So all you have to do is choose how you want to structure your match. You can also apply a match when a certain number of donations have been received. So for instance, you know, if we do end up having a prize where, you know, there's a unique donor aspect to it, being able to secure a matching grant for a specific number of donors. It would be very helpful in, you know, allowing you to try and win that prize for Give Local NRV. So, you know, however you do set up your matching grant, you'll want to be strategic about it because really it really does help drive donation volume and traffic. There's just a lot of flexibility around the matching grant tool. I will talk more about the matching grant tool and, like, what you can do with it and, you know, how you can be strategic with it in our next webinar. So, you know, stay tuned for that. So, you know, while it might sound like a lot, the tool itself, it's really user-friendly. Again, a lot of flexibility. Right now, since we're pretty early in the process for Give Local NRV, I would highly suggest, you know, checking it out, kind of seeing if there's any, like, interest among your major donors or any corporate partners you have, you know, who might want to provide a matching grant. There's, you know, you can provide publicity for them along with it too. Again, it's a marketing tool that you can utilize. So, check it out. Let us know if you have any questions about it. And, you know, we'll be happy to help in terms of setting it up, you know, any strategic questions you have. So, just let us know. So, then next on the list reports, you can access reports on your donations and disbursements in that report section of your dashboard. So, clicking on that section is going to give you a submenu where you can choose from an all donations report, a report on recurring donations your organization has, as well as a donor retention report, which will really come in handy if you participated last year. You can find a disbursements report here as well. So, your donation report is going to be available to you in real time. It's going to include information like donor name, email, any designations or dedication options you have, gross and net amount of their donation, as well as fees associated with the donation. It'll also tell you what page a donor donated to if you have multiple pages, like fundraising pages set up, as well as lots of other information. So, basically the information that you set up to collect during the checkout flow is also going to show in your donation report. So, for example, if you turned on the option to collect phone numbers within the checkout flow, then those answers that donors input as they fill out the donation form to make a gift will show on your donation report as well. And then the disbursement section of your report center allows you to see your batch disbursement history. You can just click on that disbursement listing to open up more information about that disbursement, like exactly which donations were included in that report, a summary of the total amount, total associated fees, net amount included in the disbursement, etc. You can download reports specifically for that disbursement. So, if you have a finance person or a finance department who wants to reconcile something, they can definitely be admins on the account, so they're able to access this information themselves, or you can always send them a report with all that information too. All donations on the site are processed by the Mighty Class Foundation, which is a donor advice fund. Your organization can sign up for electronic fund transfer or direct deposit, which is the recommended method since it allows fund disbursement twice monthly. We can also send disbursements via check. Check disbursements get sent out once a month, and there is a $5 administrative fee associated with check disbursements. So, again, highly recommend signing up for EFT since it's free and you get your money faster and more often. I want to specifically call out the donor retention report since this report is going to be very helpful for those organizations that participated in Give Local NRV last year. You can find the donor retention report under the reports section of your dashboard. The retention report allows you to see at a glance which donors have not been retained from a certain time period. What I would recommend is go into your retention report now, filter it to show last year's timeframe for Give Local NRV so you can see now who gave during your campaign last year. That will allow you to start really planning some email communications directly to those people who donated last year. Then once early giving starts on June 1st, I would revisit that section of your account, update the time period to show last year's early donors, and download that report that comes up. Basically, you can really utilize this report to specifically target those donors that either gave during early giving last year and maybe haven't given yet this year if it's later in the early giving process for Give Local NRV and then the same for the actual day. You can go the day of and make sure that the people who gave last year are at least getting some sort of communication reminding them to donate again this year for Give Local NRV. It's just a really, really great report to help build your email marketing strategy so that you're hitting the right donors with the most timely and targeted message that you can. If you need help at all navigating your retention report or tips on using how to use it, again email us support at mightycause.com. So the last section on your dashboard is the settings. If you click settings, it opens a sub menu where you can update your organization settings. You can customize your organization URL, manage your electronic fund transfer so that you can get all the money you raised during the campaign the way that you want. You can update your legal information if needed, customize your social sharing. So there's a bunch you can do add add or remove admins a bunch of stuff that you can do within that section. And then this is also if you have our advanced subscription account we do have integrations with MailChimp and Salesforce. So if you want to use those during Give Local NRV then you can access those through the integrations and just let us know if you have any questions. We do offer free trials so if you wanted to just utilize it for Give Local NRV I believe our free trials are a week long so you could just utilize the free trial and that is a secret so now you know. Definitely take advantage of that if you would like since it is free and let us know if you have any questions. Oh let's see. Okay so moving on from the dashboard in your mighty cause account I want to make sure that I mentioned the really awesome tools that you can use as you get ready for Give Local NRV and those are all going to be found within the non-profit toolkit. So the toolkit is located on the home page so if you go to GiveLocalNRV.org under resources you'll see it right there. The toolkit has you know tips and tricks it's got FAQs, walkthroughs, it has templates you can use for email and social media to basically help you get inspired and figure out how to promote your campaign. It's got just some really comprehensive documents to help you understand social media marketing better. The toolkit is also where I'll put today's training recording and there will be if there aren't already some logos and graphics that you'll be able to utilize to help tie your brand into the Give Local NRV brand. So definitely check out the toolkit if you haven't already and refer back to it as you're as you're planning your campaign. So as we wrap this up I want to make sure that our support team's contact information is here for you to reference. They are an awesome resource before and during the campaign for really anything you know Give Local NRV related. If you need help setting up your EFT, if you need some help figuring out how to strategize around the prizes once they've become available. You know if your donor needs a receipt recent anything at all. Our team is here to help you. Our phone number is there as well so if you know that you're someone who prefers phone support write it down and then you'll be able to reach us Monday through Friday 9 to 5 Eastern. You can also email us at any time support at mightycos.com and we are always happy to help. And then lastly I want to just plug really fast the next webinar that we'll be having. It'll be all about strategy. We'll be talking about that matching grants tool specifically. We'll be talking about email marketing strategies, some social media marketing strategies. So you know and I don't we might have the prizes available then I don't know but if we do we'll definitely be talking about ways that you can utilize some of those tools to help win some of those prizes. But it'll be Tuesday April 20th at 2 Eastern. You can register for the webinar now and I would recommend just going ahead and signing up for it. That way you know that it's you know you're locked in and it'll be recorded as well. So if you do sign up for it now then you'll also get a recording sent to you. So I would definitely do that. That way you know you're all set you're already signed up for it and I'm good to go. Okay so um questions let me see if any questions have come in. Let's see this we have one question and it is a very good question. So I mean all questions are good questions but this is an exceptionally good question. So last year this organization only utilizes MightyCost for Give Local NRB and last year they directed donors to donate on their main profile page and didn't create a separate fundraiser specifically for Give Local NRB and then they asked will this be fine again this year? Yes totally fine if if all you use MightyCost for is Give Local NRB that's great we're happy to have you and if you want to utilize your profile page again this year all you have to do is just reset those metrics like I was talking about go to your when you log in under the fundraising tab you can see your organization profile click on that and then you can make any changes that you want you know to update your profile page for this year's Give Local NRB or you can you know if you want to make it evergreen and you know remove any like metrics or anything like that that's fine too it's it's there for you to utilize however you'd like so good question and the answer is yes let's see is there a cost to participate in Give Local NRB or to register with MightyCost so there's no cost to sign up for MightyCost or register for Give Local NRB there is a transaction fees that get taken out of the donation to help pay for the program and the platform that I can't remember exactly at the top of my head what the fees are but they are in the FAQs on Give Local NRB.org so you can check that out there donors do have the option to cover the fees so if your donors choose to cover the fees then you'll get a hundred percent of that donation and we do have a very high donor cover the fee rate for Give Local NRB I want to say over 90 percent it's it's very high so most donors do choose to cover the fees so a lot of the nonprofits participating in Give Local NRB their actual fees for what they pay for you know to participate in the program are extremely low I was there was one organization that I was talking to and they were participating in a different giving day but on very similar vain and they paid $17 and they raised a couple thousand dollars so it was you know a very good return on their investment but again donors have the ability to cover the fees the fees are laid out in the FAQ section on Give Local NRB.org um let's see I don't have any other questions coming in um at the moment uh Ashley is there anything else that you'd like to add that maybe I didn't cover or that you want to to tease for next time no I think that's all I will say that it's going to look like we are going to be able to give out more awards than we have in the past and so we're excited about that um so definitely stay tuned as we're ironing out some of those details and join us for our next webinar yeah um okay so I um don't have anything else either if anyone thinks of anything after the fact then please don't hesitate to email email us uh you can reach me at dawn at mightycos.com um or you can email our support team at support at mightycos.com um and yeah we're here to help with any questions anything at all um our success is your success and I hope everyone continues to have a beautiful day so happy fundraising and I hope to see you all on our next webinar on April 20th