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Published on Oct 16, 2017
Harmonizing the quantitative tools of business strategy and the qualitative skills of design.
We have reimagined innovation velocity by infusing user-centered design thinking into the innovation cycle to provide rich insights that validate our business strategy in real time. Through this approach, we are able to leverage the quantitative tools that have been built up over centuries in business and apply them to the qualitative skills of design thinking for an increased success-to-failure ratio.
To bring this vision to life, we assembled the Innovation Lab with three complementary parts comprised of a physical space, a digital portal, and cross-functional team. In the physical space, we co-create proof-of-concepts with our customers and users for an enhanced user experience. The digital portal allows any employee to pitch an idea that can be promoted by our executive leadership and explored by our cross-functional innovation team.
We validate our ideas by walking industry conference floors, organize design critiques and ideation sessions, and run usability test in the field and more until we have a level of design and experience that we are proud of. From start to finish our efforts range from rapid concepts that support sales conversations up to multi-month proof-of-concepts that feel real and have been validated as scalable solutions in our global industry that is steeped in history and nostalgia.