In the Spotlight #4 Guest:James 'Kennigit' Lampkin





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Published on Mar 6, 2012

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A casual yet extremely insightful interview with Teamliquid Marketing Manager 'Kennigit' about himself, the StarCraft II scene and the future of eSports.

00:30 Personal Background

02:00 First encounter with StarCraft

03:28 Comparing Brood War and Wings of Liberty Single Player

04:14 Starting off at Teamliquid and the path to becoming Marketing Manager

07:26 Main ways Pro Teams are funded at the moment

09:15 So you will focus on selling your own products -- How come TL is always sold out of shirts?

10:30 The basic blue shirts -- Will they ever come back?

11:24 Talking eSports future -- Pay-Per-View (as seen in MLG Winter Arena) the way to go?

14:20 Implementation of a governing body like MLB, NFL etc. where the teams help fund the league rather than third party tournaments?

16:00 Steps to be taken to monetize eSports and what will the community have to expect?

18:00 eSports changing, does the community attitude need to change?

20:20 Official Teamliquid stand on this? (regarding the fact that it wasn't featured in the calendar)

22:55 The influence of Teamliquid (site, team, everything) on foreign eSports -- Where would the scene be without Teamliquid?

24:28 Release of StarCraft II meant a massive increase in numbers and substantial growth for Teamliquid -- Do you think Heart of the Swarm has the same potential?

25:33 How closely do you [Teamliquid] work together with Blizzard? (relating to the fact that Blizzard included community maps in the Season 7 Map Pool)

27:55 APRIL IS COMING! Brood War Pro's switching to StarCraft II

29:05 Is it going to change the game?

30:05 Do Korean teams have a problem with marketing to the foreign scene? (also regarding TL/OGS partnership)

32:22 Mechanics implemented like auto-mine and smart-cast -- Have they significantly lowered the skill cap/skill gradient?

33:54 Favorite Brood War Player -- Hoping for a switch to SCII?

34:18 Favorite StarCraft II Player

34:40 Kennigit's Intel Extreme Masters World Championship Predictions

40:30 Holding StarCraft tournaments at conventions -- Do StarCraft II tournaments still need conventions (rather than being standalone events)?

42:38 How polished/professional does casting need to be? (in relation to the racism/sexism in casting thread)

45:22 Katu calling Dragon a stream cheater -- Where is the line between goofy and unprofessional?

46:49 How much money is there really in StarCraft II? Why player salaries are not made public / Cash flow in the scene

49:49 Implementing new features on Teamliquid and thinking outside the box in eSports

52:35 Shout-outs

53:43 What can people do to help out the community?

54:53 Jason "InsidiA" Pun -- a 15 year old TL.net member who reached out to the community and does amazing designs and overlays (including the one for In The Spotlight)

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