 Niggas straight out of Mississippi, you know I'm so Mississippi that I might walk to the mailbox with no shoes on, and don't lock the door when I leave home, ain't nothing wrong, I'm just Mississippi with it, oh dang it, we got Mississippi in the building, I love it man, you know what I mean, this is the black market, I don't like to tell you how fine Mississippi is when you're out there, yes you do, and I've seen it, you've taken it, but this is an example of a fine Mississippi black woman successful, and smart, and smart, can you cook? You can't, fuck I don't give a fuck, I don't give a fuck, it don't matter that you can't cook, this was the one time Niggas was supposed to lie, she can't cook but she can build the app to find you a bunch of motherfuckers who can't, oh that's how you want to do it, that's how she do it, since you're going to do it like that then we got to open the black market back up, yes we got to, because we got a black lady in here today, let me get my paperwork, because Miss Sheena Allen is amazing, first of all she gives major props just from being from Mississippi, she has Sheena Allen apps, yes she does, graduated from Southern Mississippi, go to Eagles, come on man, I know a little bit about it, majors in psychology, film, things of that nature, usually you leave a Walmart and you got a loan receipt, so how did that spark you to create your own business? So I went to college, Southern Miss, I actually didn't want to go to college, number one, I don't blame you, I went to go to art school, I was, I don't really have time, I should do, I'm going to build the app and make time, exactly, I really think of the strategy through that, I'm just telling you it's possible, I'm going to put on my list of things to get to, yeah I went to Walmart, had this super long receipt, not like a CBS receipt, but it was a long receipt, and I was like, I wish it was an app, I could keep up with my money and my receipts, and I couldn't find it in the app store, so I was like, figure out how to create an app to do what I want to do, and that was the very first app that I did in 2011 while in college. Wow, now did you have a background in coding or app and computer science or anything like that? No, she gangsta, hold on, let me tell you what she did, hold on, she made her first app in Microsoft Word, bro. So you then went in, I can't make a paper in Microsoft Word, and you then went in there and figured out how to make a whole app? It's only a black woman could. So I had no coding background, I double majored in film and psychology, so I was not doing the coding. Me too, that was the same thing I would not film, but communications with a minor in psychology. Businesses with the school. What you major in? School, being in school. General studies. Really? Business. Business. Yep. Yeah, so I was non-technical, and I was trying to figure out how do I design the app, get the flow going, write it all out, and the only thing I could think of where you can make boxes, which is how your phone looks, was Microsoft Word. So I went and took the text box that you're supposed to put text in, and I actually used it to design apps, how I wanted the screenings to look in the app. And that's how I got started. Smart as hell. Smart as hell. So you said that was your first app, what was the second one, and what came after, break us down. Yeah, so Sheena Allen Apps was my first company, which I don't run anymore. Now I run my second startup, which is called Capway. Okay. But my first company, Sheena Allen Apps, I did the first app while I'm work. It was meant to keep up your money, your receipts. The second app was an app called Words on Picks, which you probably can guess. It was Words on Pictures. So I graduated in December 2011, and I told my parents. I was like, so I think I want to be a tech entrepreneur. I want to move to Silicon Valley. I want to be a tech entrepreneur. But, you know, being from Terry, Mississippi, my mom and my dad was like, nah. So my dad mainly was like, so you got two degrees in student loan debt. His words was, take your ass and get a nine to five, some steady income. That's what he told me. And I didn't necessarily believe in tech, but like that was foreign. You know, parents be like, do the same thing, know what you want to do. And I was like, nah, I want to do this tech piece. So I went pretty much against like my parents wishes and decided to dive deep into tech. So my third app was an app called Twitbooth, where I wanted to pretty much create like only media for Twitter. So I didn't want to see any tweets, only media, like only whatever you tweet, like pictures or videos. So pretty much I wanted to make a Twitter version of Instagram. And yeah, I put that out and got a nice email from Twitter. So I'm taking that down. And that long after the media tab in the Twitter app came about. Dirty motherfucker. So that was my experience there. And then my fourth app was app called Dublin. So it was, I had a friend who had a, for her graduation picture. She took a picture with two of her in one picture. Somebody photoshopped it. And I was like, that is super dope. And I was like, I'm going to create an app that I can do that. And she's like, that makes no sense. I was like, yo, I'm going to do an app like that. Did it. And I went from doing like 50 downloads to do like a 10,000 in one day. And left Mississippi, moved to the valley. Left Silicon Valley, moved to Austin. So I built my first company out in Austin. And yeah, I mean it was learned a heck of a lot. A heck of a lot. And now I'm on to my second startup, which is Capway, which is a financial technology startup. Also known as FinTech. Well, pretty much I run my own bank. Got that. Wait a minute, wait a minute. Yeah, you see why she don't know how to cook? No, that fucking girl got her own bank. Because we was doing apps, apps company. Bank. Right. You know how much shit I talk to you. Your girl can't cook. Yeah, but you can't make a bank. She got a bank. She got a whole bank. Now what is Capway? So the original idea of Capway, the name of it actually means a new way of doing capital. So that's how the name came about. But it came about because I was going back and forth between like California and I was in Austin, I was in New York for like my first company. When I walked in they would say like, you know, no debit or credit. I mean debit or credit only, like no cash allowed. And this was like 2016. But when I went home to Mississippi, people only carried cash. And so I was like, one day it's going to happen where the cashless economy is going to hit Terry or hit Mississippi. And like we're going to be up shit's creek because like we only know cash. And I wanted to create an opportunity for people who were from places like Terry, Mississippi, where when that happened, I wanted to like debit cards or opportunities in the financial sector. And so that was how the idea actually started. It ended up growing from there. So it went from saying, hey, how do we create a bank? Or as we call it, Neobanks. How do I create that for people who are maybe unbanked, underbanked, don't have access to financial services. And it grew to then saying, you know, how do we talk about money in a way that is relatable? Like not your textbook financial literacy stuff. Like how do I talk to people like, how do you understand it? I want to talk to my six-year-old nephew and be like, look, you want to go buy a car. That cash car you want is going to cost you, you know, five grand. You need more than five grand. You got to buy a tag. You got to, you know, I'm talking, I wanted to present it in a way like it was relatable, it was understandable. Not dumbed down, I hate that word, but it was, I just feel like no one ever talked to us in a way that like it makes sense. So it went from doing like, you know, we do this in the capway. So we do this a whole bunch of content. Of course we have the banking piece, so we have our debit cards. And then now we're getting to everything from like payments to commerce to, so it went from being like one Neobank to how do we build an entire ecosystem of financial services and products? I want a bank. I don't, but I want to know somebody who got one and now I do. That's what it is. I want my own bank too. I want an app. Let's talk about it. I want a whole bank with some crypto currency. Okay. We're going to accept all forms of currency from crypto to ET. You can't get Carlos no bank. This nigga started dressing like the monopoly man. That's one of my goals. Crypto piece. Definitely. Are you investing crypto now? Just very small because I don't trust them people. Who don't you trust? The whole industry. You keep your money in your house, don't you? No. Don't never say that. No, no, no, no. We don't do that. You know, that's how people used to do. Not me. Ain't shit at my house. I ain't even at my house. I don't have money. That's been my whole goal. That's why I created this. To get some money. Crypto is actually, it is one of those, it's super risky though. You'll wake up broke and naked. You went to sleep with clothes and lost everything. You went to sleep rich and woke up broke and naked. Like how? Like somebody actually came in your house while you were sleeping. All your possessions. You literally woke up naked on the floor. So how do you, how do you, you know, because there's probably a lot of people that's watching this. How do I even get started and doing a bank? Like what's the process of getting your own bank? Like what are the, I know what you got to do to go get a loan. So to get a whole bank. Like is that a different process, is it a loan process? You evil. Because you knew you was going to fuck us up with this. I see how you shouldn't have like, they didn't know about the bank. You could have warned me. You want a water or something nice? I don't want you to be a capri son. I love capri son. What kind? A bunch. Got a bank of capri sons. That's what we got. Have a capri son while we discuss this. This is Mississippi all day. I've been trying to tell these folks. You know, watermelon. We about to upgrade to get the big pouches though. Oh. Major flex. Does that mean like, you know, you got like an investment raising your series A, your series B? Yeah, you know, it's just a flex. Okay, I understand. So, what's the budget that shows the fruits of your labor? Exactly. So, we're going bigger. Just because it's in the budget. We're going to go back on tour. I mean, if y'all need a special guest. We're going to need a special bank. We're going to need somewhere to put this. You are, you are the special guest now. Teach me how to get a special bank. If you want to show up and then do our deposit right there on the spot, that'd be fucking clutch. Well, there's, I mean, we can do that. Well, no. You got cash out? Exactly. Now you have capway. I need it. Exactly. So, there's some things we are doing. Let me get your code when I do it. Because I want my shit to be like, when I log in, I want my shit to go straight to VIP status. I've got you. But we are doing some things that will be instant. So, we do send and receive money just like you do with some of the other players. We send somebody through capway. So, it's some things we are working on that are being really instant. But how do you get to that point though? Do you just go in and be like, hey, give me some money I want to bank? Or do you, like, what is the process behind that? So, well, first off, you got to be able to write your strategy out. Exactly what do you want to do. Banking is a super, it's very highly regulated. So, it's a lot of rules. Oh, I know. You can't even go get all your money out at once. So, super, it's really interesting. Compliance and banking is very interesting. There's things that I didn't know before I went into it. Then now when I look back at banking, I'm just like, now I understand why things happen. Can you give us one example of that? ACH. So, someone sends you ACH and takes two or three days. It's because of how much fraud happens. So, they want to make sure that it's cleared on your side and the other person's side. So, if it was to happen instant, the problem with that would be that if I sent you 300 bucks and it went through, if it was to go through instantly with you technically, you cannot, I might go out and pull out my 300 bucks. And so, even though you got yours, the bank now is on the hook because I took out my 300 bucks. So, it's a fraud issue. How payments goes, like payment rails. It's... The United States actually is the worst for fraud. So, we do a lot of crazy stuff. Yeah, we got a lot of stillers. Yeah. Scammers. The dark web is really interesting. So, people just find ways to steal money. Right. So, even like your debit cards, which seems so simple, like the card art on your debit card has to go through so many levels of approval. That's why you've probably never seen like some crazy looking debit card. There's like rules you have to follow of how they have to be, how they look and how they be designed. So, like I can't do a design and be like, that's what our debit cards would look like. If we're going through like Visa, Visa has to say, yep, that fits what we want to do, that fits our brand, that looks right, I approve it. Somebody put us on their debit card. Yeah, they sure did. I don't know how they got approved, but the amount of capital that you have to start a bank, like do you have to have a certain amount of money to even get into the thought process of doing that? Yeah, so usually, most vendors that you work with when you're doing like what we call Neo Banking, most require at least a minimum of a million dollars. So, which means you have to go and start raising money from outside investors. They do. That's what they do. So, you look sort of raising like your, the kind of process, you raise your pre-seed round, which is to be all the way up to eventually you either get a choir, somebody buys you, or you go public. What was your experience like out there in the valley? The Silicon Valley. Not the one, not the other one. Not the one, the valley. So, I had two different experiences, two different sides of that. One side was there are not a lot of black people. People in general, black people. No, not at all. Which is pretty highly noted. There's numerous articles about it. And it's, I don't think it's going to ever change. It's just, it is what it is. But on the other side of that, I learned a lot. Because your biggest tech companies are there. That's where your Facebook, your Google. I mean, everything probably outside of Amazon, Snapchat is based in Silicon Valley. So, you learn a lot. Like their mindset, how they think, how they work, why they do the things they do. That was the first time coming from where I came from that I understood wealth. So, I'm from Terry, Mississippi. My definition of wealth was like, seeing a rapper in a nice car with a gold chain. I'm just being like, that's what I knew to be rich and wealthy. And then I moved to Silicon Valley and I realized that people who was worth like a billion dollars drove like Camry's. And how they thought about money was just so different from how I grew up thinking about money. So, I learned their true definition of wealth and how they go about wealth. Which was not how I grew up. It was two sides. You had to say I was like, no one looked like you. Which was honestly a big part of why I wanted to come back to Atlanta and do the company here in Atlanta. Like I wanted it to be about true building wealth within the black community. Not on your own. Capway is for anybody. It's not like we only bank, you know, black or brown or whatever. We bank anyone. But my deal that was, I feel like power comes with money. And money comes with being able which is why I chose Atlanta. But our black wealth has a long way to go. I mean, the average black family, I think our net worth now is about $17,000, $18,000. Which is... Not us. It's pretty bad. It's fucked up, but Nigger... Oh, shit. That should give me chills. $17,000. The whole family. Even the baby. The $17,000 really belonged to it. He had never seen it. Everybody else is negative than him. That baby got the weight of the family on the shoulder. Crazy. So like where do you want it to be if you, you know, if you had to say what you wanted to end up being totally? Like do you want it to be something that you build and sell to somebody or do you want it to be something that you run the gambit for years and years? They will go public. So it'll be something that my great-great-grandkids will still have. You know, I'm not saying that I will always be the CEO or always, you know, they said to be part of it, you know, the CEO of Amazon has stepped down, but he's gonna always, he's a great-great-great-grandkids gonna eat off Amazon. So that's for me, that's my goal with this company, that even if I'm not the CEO 20 years from now, I've built it out enough shares. My great-great-grandkids will be able to eat off Capway. All right. There's no cap in that, but it's the Capway. I'm planning for one grandson. Everybody after that. It's 17,000, that's it. Gonna look at your pictures of your granddad and HD? We're talking this generational wealth. Man, I know, one generation. See, that's the thing, that's the big generational wealth. I got that tattooed on my leg. We got the generational curses that we gotta break. So you don't get to be generationally wealthy until you break that curse and it be on that baby with that 17,000 to grow up. I just had a vision. We're gonna be generationally good. Yeah, because we the broker. You know what I mean? You can get out here and break them curses, man. You get a camera. Just financial instability. You got a black woman who started the bank. Nigga, that is amazing. I mean, a lot of it is not our fault. I think we do put a lot of pressure on this. I don't think none of it is our fault to be honest. It's systemic. Very much so. Very, very much so. So I think we get a lot of, a lot of people wanna put it on us, but it's so deep, like you said. That goes way past, oh, you should get a job, you should work hard, there's a lot of excuses that people try to put up on, especially the black community, but now that we're still trying to dig ourselves out of 400 years, especially when they're still putting things in place. Yeah, yeah. Railroad, all the way. I just get it that you are very smart lady. You get what I'm saying? Like she gonna get them billions. Man, all the way. I'm glad she came in early. Yeah, like working people will catch up with you and socialize with you and catch up on everything you got going on, Miss Allen. Well, I'm the special guest on the tour. Hell yeah. She gonna just be on, she gonna stick her head out. Yeah, the money good. Y'all keep going. First, really quick. This tour is called to Mississippi, right? Okay. We already went to Jackson. She talking about the ghetto legends tour. The return of the ghetto. I had to make that like some tour merch or something. Okay, so why not Jackson again? Well, the thing was is like when we're routing this tour, everything ain't like all the way back yet. So we had to like pick some spots that was like. Available. Man, everything ain't open. We can definitely throw Jackson in there. You know, I'm gonna sit there all day. Jack town, you know, do a show. Fuckin' Jackson. Didn't go up to Oxford? Yeah, all that shit. We just do a whole Mississippi tour, man. We go to Grenada and Tupelo. You put Jackson up. Brookhaven. Hattiesburg. Vicksburg. Kaziasko. Starkville. Hollispray. Bayesville. Mississippi. I'm actually impressed. I am. Most people know like two cities in Mississippi. They had to take a fucking test with the whole state map and you had to fill it out. I'm very impressed. I mean, most people would be like Mississippi, like Jackson, Oxford, Marine. You got to name the weird places don't nobody know like Money and Alligator. Lumberton. Money, Mississippi. Yeah. Money, Mississippi. That's what the Emmett Till shit happened. And Money, Mississippi. You got to visit. No, I don't. Not if that's what Emmett Till. I ain't no nobody to visit there at the Emmett went. No. It's a lot of history. Yeah, I read about it. You want to see? Rolling Fort. Rolling Fort. Rolling Fort. That's what Muddy was. Oh, okay. Rolling Fort. That's what BB came from. Yeah. And Morgan Freeman. He's from Charleston. Look at that. Mississippi history. Oh, Brett Forth. He's from Kiln, Mississippi. Brett Forth. Oh, you want to keep doing it? Jerry Rice. Jerry Rice from Mississippi too. What part? God damn it. Ed Abina. Ed Abina. Ed Abina, Mississippi. Went where he's going to school down in there. Mississippi Delta College. Where's Brandy? Brandy. They're from Brookhaven. McCone. Exactly. It's the same thing. Snoop Dogg. His grandma's from McCone down there. Dance Deliger on the house in Mississippi. It does. Rick Ross from Clarksdale. Well, he claims Clarksdale. You've seen this movie. Soldier Boys from Batesville, Mississippi. Most definitely. Uh-huh. Yeah, what what? I told you. I told everybody from Mississippi. David Banner. He's from Jackson and then you got to say Big Craig. He's from Aurelian. Right there. You really didn't believe him? You said he'd be like that when I told you. The white girl who plays on Chasing Name, you know what I'm saying, the movie Chasing Name? That white girl, she live in Oxford. What's the dude's name that you showed me in the house that wrote the books? William Faulkner. He's from Oxford. But no, it was somebody else that's there, that's popular now that had that big old land that you showed me. Oh, you're talking about John Grisham. John Grisham, yes. He's from Oxford. I'm on the list. Yeah, Tommy. Trick and shit on me. He probably was born in Mississippi. There's a lot of people from Mississippi, man. Yeah, we have a lot of, we got some Olympians. Oh, we are. We got to get Oprah and people to come back though. Oprah? She ain't coming back. She can send some money. She ain't going to watch this. I be talking about it all the time. Trying to highlight her. Trying to highlight her. Yeah. Rap. I have a grana, I have natural shit. Y'all see, I had a little twist in her. You see, over come out with a twist out with that bunny, with that moving woman. What, dragging them feet? Hey, y'all, come on around. Me and over them bought 900 acres in Mississippi. I'm so impressed. You look good. Well, hey, I told you, I don't know Mississippi, but I know what this thing is with me. Mississippi. Jonathan Bender, he played for the Pacers. He from Pick-A-Yoon. Yeah, he was. Pick-A-Yoon? Pick-A-Yoon, Mississippi. He played basketball for a long time. Pick-A-Yoon. Lorenzen Wright, he played. A lot of basketball. Oh, we got Jennifer Gillum. She's a U.S. gold medalist. She's from Abbeyville. Her and her sister. Pick-A-Yoon. Hey, you call with that Mississippi, man? I know my shit. Yeah, I feel you. We got some famous wife. I would have named Tommy Davis in a few minutes ago, but Mississippi. Hell, yeah. What do we do? We got... What's his name? Tucker Carlson. What's the dude name with the box head? Shepherd Smith. He went to Ole Miss. On Fox News. Shepherd Smith. The motherfucker with the square head. Oh, Shepherd. Yeah. All right. Oh, Shepherd Smith. Yeah, Faith Hill. Faith Hill. Sam. Mm-hmm. We got a... We got a food now. I'm just... We got to figure out a way to... Bring them all back. But lucky's great. We got to make a... Who the fuck from Biloxi? Is anybody from Biloxi? Three-hour up to Jackson. Well, we coming, man. You're going to be the special guest, so you can... Yeah. You can get them. You can direct us to where we go. So find me, of course, on the tour. I'm opening. Yeah, most definitely. And we're going to get with you because we're working on this 85 South Show app. Okay. We could definitely use you at our table. For sure. Insights. Show us some of the ends and out some of the things to avoid and to go toward. Right. What app is going to be about, though? Are we too early to talk about it? No, it's going to be somewhere exclusive where you can get 85 South Show content, merch, tickets. Personalized experiences. Exactly. You know, get us to make messages directly toward you. Where you can see 85% of fan art links to everybody else's individual things and stuff like that. Really just trying to centralize. Well, I got you. Let me know when the round table is. Yeah. I'll be there. Well, you know, this is the initial meeting of minutes. So we'll make sure we keep you involved in our network of, you know, black excellence over here on the black market. Yes. Ms. Sheena Allen. Yes. Ms. Sid the Spiney. Make sure you hit her up. Can we take a moment, baby? Sheena, pose for the picture. Hold on. We're getting in here, because we don't submit citizenship. Chico, jump on the couch so we look like we want the college together. All right. But I did college.