 Hey filmmakers! I'm sure by now you'll notice the dreamy effect popping up everywhere. Yeah, we're talking about cinematic bloom. Wondering why it's all the rage and how you can do it for yourself? Let's break it down. Cinematic bloom gives your photos and videos a soft nostalgic glow like they were shot on film. With today's phones and cameras delivering top-notch quality and razor sharp results, it's no wonder why folks are gravitating towards this softer or dreamier style. You've probably seen this effect in commercial movies, music videos, and the surge in popularity of diffusion lenses online. Want some examples? Check out the Artlist original catalog. To achieve this effect, you can either use a special diffusion lens or tweak it during post-production in your favorite editing software. Head to artlist.io to discover more footage with this vibe.