 This is Think Tech Hawaii, Community Matters here. Okay, we're back, we're live, and I was saying to Gordon Bruce, people don't realize the huge disruptive implications of Amazon Go, which just opened in Seattle. Welcome to your show, Gordon. My tech show, Hibachi Talks. Well, in the call of Think Tech, Tech Talks, but, you know, there's a fine line between that and Hibachi Talks, and Gordon is the host of Hibachi Talks. And so... Hibachi Talks, the world, listen. Yes, it does, it should tell you. I was at the Pacific Telecommunications Conference 2018 this morning. It was really interesting how many people knew about Think Tech. People approaching me from foreign countries and saying, I know you. I don't know them. Well, I know you. They've seen us on Think Tech. This is amazing. It has global reach. A lot of people. Global reach. Global reach. Yeah. You predicted this. You encouraged it. You know, at least 10, 15 years ago, I remember where and when it was at that moon place. Remember the moon place? Yeah, the other beer place. Yeah, the other beer place. I remember where you were standing when you said that. I said, no, impossible. Then we got people from Europe approaching us and saying, I saw you on Think Tech in Europe and now I'm here and I see you in the flesh. Wonderful. Yeah. Are you giving out autographs? No. No. I took a picture of them. Anyway, so let's talk about Amazon Go. When I spotted it this morning, I think it was in the Guardian, maybe the Times. And I said, whoa, stop everything. You know, I got to call Gordon. We got to talk about this. BBC this morning. BBC this morning. BBC too. Yeah. They have really turned a corner on something. Yeah. This is beyond disruptive. It's going to change retail and if you change retail, you change the world. So this is Amazon Go. This is not drone delivery, right? Tell us what you saw today when you saw what Amazon Go is. Okay. It's a store. Yeah. It's a store. Amazon has a store. It's a store. You walk into the store, the functionality. You walk into the store. They give you a bag. You pick up a bag. It's a grocery store too. It's not a high-tech store. It's a grocery store. A lot of little things. Yeah. A lot of little things in the grocery store. Low margins, as you said. Yeah. So you take a piece of food or something off the counter, you put it in the bag and you walk out. That's it. And you're billed. That's right. So you walk in with your mobile phone, you scan a QR code when you walk in. Yeah. That's it. Yeah. And now you walk around the store. You take things off the shelf. You put them in your bag. And when you walk out, you're billed. Now how are they doing that? Right. That's the purpose of the show. Yeah. So how are they doing it? How are they doing that? So we say to our viewers, so how are they doing it? Well, they're going to go microchips. Not. Not. Okay. QR codes. Not. Not doing that either. How could it possibly be? I know the answer, but why don't we schmice about that? What could it be, Gordon? Possibly be. I know. It's amazing. So you've got this situation where I walk in and I walk out and I'm billed. Now, what if I take it off the shelf and I put it back? It knows. What if I take it off the shelf and put it back on the wrong shelf? It knows. It knows? It knows. It knows not doing that. How does it know? Can someone's alerted to go put it back on the right shelf? How does it know? It knows. It knows. It's scared. It's brilliant. You can imagine an army of engineers working on this. And it's something that's been around for a long time. Yeah. Something around for a long time. Well, at PTC, some guy told me today that this kind of shop, they have this already in the U.K., but smaller style. This is a shop of, what, 5,700 square feet. That's a lot of footage. It's a big store. But that 5,700 square feet is not that big when you think about it because the Safeway store in Kapolei, which is a quarter of an acre, that's 10,000 plus square feet. So it's half of that Safeway store. But it's more efficient. More efficient. You don't have to have any space reserved for cashiers. Right. No space. Well, check out business. No need. No need. And so, oh, I've heard this now. We're still not going to tell them how they're doing it yet. We will. We'll tell you. Hang around. We'll tell you. We'll tell you. No moving fast forward. So no cashiers. What about all these poor people that aren't going to lose all their jobs? I saw someone on television today just crying in their soup about all these people that are going to lose their jobs because there's no longer going to be need for a teller. So is that going to be the case? Those are not desirable jobs. I'm sorry. Yeah, right. So I'm here. Well, those are the kind of jobs that Americans want to do. Now we're back to Dreamers and DACA and all this. Yeah, it's immigration again. And all goes back to immigration. But I'm going, so my argument is, well, wait a minute. Someone had to write the code for that, right? Someone had to design the system. Someone still has to stock the shelves, right? Someone still has to manufacture the product and the good that enables you to get walked out of that store. All of that has to be done at a higher paying job than it would for a minimum wage check out. It has to be bulletproof if you're going to do it that way. Especially with low margins in retail. Yeah. It's got to be bulletproof. And so that's why this is an experiment in Seattle. Now if it works, what's it going to do to Amazon, not Amazon, Walmart, Tarjay, all the other stores are going to start looking at it. And by the way, I started in groceries, delivering groceries on my bicycle. Then I ended up being a bad, I got promoted to a bag boy. That was someone who bagged your groceries. I remember. And then I got. You think you're the only one? I know. And I stock shelves. There's no such thing as a shelf stocker anymore. No one stocks the shelves now. The retailer of the product. Right. You know, the brand got there. They come and put it on the shelves. And they're happy to do it. And they're happy to do it. Because they get to position where what product goes where on the shelves and so on. And people buy their location. You cannot buy Canadian Canada dry ginger ale at this level. It's down the bottom. Because it's not a big seller. Coca-Cola, Pepsi, all the big names are at this eye level. All the stuff that. It's all a map. It's a map. Map. And that's how it is. And when the retailer, I mean the wholesale comes in, he knows where he wants to put it. I mean he's permitted to put it. And he wants to be sure it goes in that place because he had to negotiate for that place. Right. So don't give me the story about all these poor hundreds of thousands of tellers that are going to be out of a job at the end of when this all happens, when this goes mainstream. Oh, by the way, do you still go to Home Depot, Lowe's, and do self-service check out? The grocery stores, you still do self-service check out. Whole Foods, still doing service check out. I don't see self-service check out at home. Walmart down the block is automated for sure. You got Walmart self-service check. How about travel agents? Travel agents are like a thing in the past. You book your own travel now. Yeah, right. So I'm not, this story about all these hundreds of thousands of tellers. It's all about software. It's all about software. It's creating new positions, hiring great paying jobs, but what a cool thing, right? You walk in there and you walk around and you grab one soda or a six pack of beer, whatever you want. You put it in your bag. Put it in your bag. Like a real shoplifter. You put it in your bag. What did the article say? So you know you have a sort of guilt complex when you do that because you feel like a shoplifter. But you're not a shoplifter. You're not just there. You walked in. You walked out. And no paper receipt for all the tree huggers out there. We just saved hundreds of thousands of trees as a result of this. What about the ink? The ink is all on this device here. So it's all there and already something you carry with you already. It's all these things we've been watching develop over the past few years. Apple, for example, when you go and the salesman talks to you and he punches it in. You know, I mean, it's that plus it's all these things that we've been tinkering with Amazon has put them together, assimilated all these technologies. And bring it all. Yeah. And I can already wait when Amazon starts taking cryptocurrencies as a form of payment. You imagine if they would credit my Bitcoin account when I walked in and out. Right. That would be pretty darn good. I know you and I got to do a show on that one day. But the fact that I could use cryptocurrencies as my form of payment, just like in and out. You know, it's only a matter of time when they're going to be automated, all going to be automated. And furthermore, well, we should talk about it after the break. But you know, one of the things is where does Hawaii fit on this? It's Hawaii able to do this. I mean, do we do we have the sort of the intellectual openness to figure this out and to bring it in and have it work for us? But anyway, after the break, I talk about legislators who've talked to me about this. Oh, yeah. Yes. Wow, you're ahead of the game for sure. And after the break, this is a big break. The old cliffhanger break. Also we're going to tell them, right? You promised me we're going to tell them how it works. The technology is amazing. Okay. Break. Okay. You remember the guy at my left? That's Gordon Bruce. He's the host of Hibachi Talk. And he's also the tech czar, if you want to know, frankly. And he's here to talk about Amazon Go, which just came out, you know, in the paper. I mean, it's going to go viral all over the world. They're going to be talking about it. And later on, I want to talk about how that will work. But first, the big cliffhanger is, how does it work that somebody walks in, puts something in a bag, walks out, no chips, no, what do you call it? No chip. No QR code. Nothing. And somehow Amazon knows you put it in a bag and they charge you. How do they do that? So the key is you walk in with your mobile device, which has a QR code. So that's the only piece, right? That's your QR code, like your Apple Pay or whatever you're using, your wallets. You walk in the boom. That's it. Yeah. Now you go around and you start to take the stuff off the shelf. I haven't been there yet, so I've just seen video of it. Keyword being video of it. It's all cameras. It's cameras all over the entire retail store that's looking at you and looking at the product. And look at hundreds of them that are all looking at the product. And if you look at the product, it has some kind of a coding system on it. And again, I've been trying to get a little bit of the research. I know that it's the same cameras they're using in the self-driving car or similar cameras. I know it's the one they're using in their drones. It's in there. The underlying technology, the software piece, is also part of what's in those two pieces. So the third piece now they've added it to this retail component where the cameras are tracking. So if I take that product, look at it. It's read the dots. It knows you put it in the bag. If you take it out and put it back on the wrong shelf, it knows, okay, wait, that went there. I might guess as a clerk is alerted, they go take that product, put it back in the right shelf where it's supposed to be or if it's perishable, it shouldn't be. They dump it, whatever the case may be. But it's cameras. They're looking at some kind of signature on the item. On the item and on the shelf because it goes in and out of the shelf. Because you want to... Okay, so the shelf also... The shelf is also... And it's a map, of course, of everything on the shelf. Everything on the shelf. The system knows where everything is. Everything is. So inventory is being... So they're controlling it. Inventory, date, time stamps, when the product was manufactured. Who knows all the things that are going on with that particular piece of what's happening in the retail grocery industry. Pretty fascinating. Okay. But I want to give you the test they talked about in the article where the guy puts a cloth over to a towel before he removes it from the shelf so you can't see it. And I don't know if he knew there were cameras, man. I don't know what he was testing. But he puts a cloth over, he removes it and still Amazon knew that he took it off the shelf. So how did they know? How did they know that? So here's how you start looking at it. Okay. So remember I said the cameras were on the shelf? There was a product on that shelf. But you know instantly that when one was gone, there's one less. If I walked away, it knows there's one less. You've got it. Yeah. It's depleted what's on the shelf. Yeah. It's multiple views of everything in the store. Right? I take the cup. I take the cup off the shelf. Boom. Depleted. I put the cup back on the shelf. I was back. So it's the combinations of all of those. Okay. But how about the wrong shelf? He puts it back on the wrong shelf. Because now again the cup itself has its code on it. The camera reads it on the wrong shelf. Someone notified. You can move it back and put it on the shelf. You know what this smells like, Gordon. It smells like artificial intelligence to me. That's right. And by the way, at the Pacific Telecommunications Conference today, it wasn't about telecommunications. It was about the internet. And it was about artificial intelligence. AI and everything is happening. The whole thing comes together now. And to plug you, Bachi Talk, you go back and look about, I'd say maybe about 75 shows ago, we did a whole show on where AI was going. It's going a lot faster now, I tell you. And it's moving. So this is one system is watching the signature on the product. Right. Another system is watching the shelf. Another system is watching the guy. Another system is watching the map of what's on the shelf. So it's like it's not one thing. It's multiple things. All those things happening. Yeah. So you were going to add, so where's the line? Okay, well, before we get to that, let's figure out how we can game it. Oh, there's someone doing it right now. I'm sure. Oh, yeah. They read about this in the newspaper. They got to figure out how to game it. The moment this opened, and you know, Amazon has a whole group that tried to game it too. So, I mean, they're going to sit there and they're saying, there's a group out there saying, okay, we're going to figure out a way to game it. And I know the first thing I would try to do. The first thing I would try to do, get into the camera system. That's where I would look. I wouldn't look at the underlying software, the servers, or all of that. I would look, is there a way that I can get into the camera system? Is there some piece of firmware or something that allows me to hack into the camera system? Now, I'm sure Amazon's thought of that, but it's been the major vulnerability for years. Remember about a few years ago, people were saying, go online. I can show you the cameras looking into your bedroom, looking into your living room. Samsung had it on the television. They were looking at everything you were doing on the TV. You bought. They had all that. So to me, I would go, okay, let me start looking at the camera. How about the identity system where you put the code on the thing, the platform, when you come in, identify yourself. If you use a false identity, you can buy a lot of groceries. Which I come back and I go, there's more to it than just the identity on the product itself. I'll use the towel. Again, multiple sources. AI is sorting out to it. It's sorting out all of those kinds of things. Are there going to find flaws and bugs in it? You bet. But again, the store's an experimental store. Why? To help them with all of this. And this is low margin read. So why not pick groceries? It's the best thing. They're not selling televisions. They're not stealing computers. They're stealing oranges, apples. It's a good test bed. It's a good test bed for this thing. Amazon loses money all the time anyway. And all they do is put their money back into technology. I mean, just always putting it back in. This is just a way for them to find the bugs and then work it out and get more of a solid report. You're right. After that, it'll be something expensive. And then guess who buys it? Walmart, Target, Home Depot, Lowe's. Anybody that's in the retail business. Well, we were talking about in the break, we were talking about what if China wants this? Would Amazon be able to sell it to China? Now, there isn't an Amazon per se in China. But assuming they did want to do that, wouldn't that be a showstop? In other words, that the Chinese would copy this immediately. Oh, that's why you wouldn't sell it to them. You wouldn't sell it to them. You're not going to sell it to them. Because they find out everything immediately. Yeah. And then they're going to come out with their own version of it. They're probably going to come out with their own version. I bet there's a whole bunch of guys, read that article this morning, trying to figure out how to do it the Chinese way. Oh, yeah. They went and BBC published it within hours, if you can guarantee it. It was online trying to get into that particular location. I mean, you can go to Google Maps to show you the actual location of the store. Yeah. It's right there. Yeah. Hours of operation. Yeah. So, but this will change retail. Because first it's food, then it's something else. Before you know it, it's jewelry or something else. Some really expensive items. And it'll be safe enough to protect the retailer. So, Amazon is going to try to hold this secret. Because this system is worth a fortune upon a fortune. Billions of dollars. Billions, billions. Yeah. I mean, what retailer wouldn't want this? Right. Think about all the money the retailer would save just in labor. Yeah. Incredible. Yeah. So, we go back and think of it. Even the little MAPA retailers, they may not use it right now, but guess what? They're using point of sale systems when you walk into their little... Sure. Yeah. Who would ever think that they would go from their little manual cash register to point of sale systems, right? Yeah. Because you have credit cards. Yeah. No one walks in and pays cash. Yeah. Yeah. But someone says cash only. It's like, who walks around with cash? Yeah. So, if you're Amazon. And this is really... This is sort of a legal question now. If you're Amazon and you have this incredibly valuable system that you spend a lot of money, I mean, because they did... Right. This is... They spent more money than they really justified by groceries. Yes. To make this happen. How do you propagate, proliferate, sell this system across the world, which the world would be wanting in, I think, everywhere? How do you sell it? What kind of arrangement is that? Do you sell it? Do you lease it? Maybe you take over all of real estate. You wind up owning all the retail establishments everywhere. You're the massive point of sale system of the world, right? Yes. Amazon Web Services. Yes. I control... You want to use our technology, then you come into Amazon POS, Amazon Point of Sale, right? I just made that... Amazon, if you use that, I want a royalty. But APOS? So I come in with my APOS. I love it. And I walk in there, I walk out, and I will sell you that technology that you can use in your retail store. I mean, I go to... If you take grocery stores now, like, safely, they got self-checkout. Someone developed that piece of technology that's using in there, and either Safeware, Foodland, whoever, they purchase it or lease it or use whatever. And the underlying software was developed by somebody. They purchased it and leased it. Chances are they'll lease it. Chances are it's now it's running in the cloud. Yeah. So they're just paying a monthly... Yeah. Pay by the drink. So they'll be completely integrated. Yeah. This is a turnkey in the fullest sense you can imagine. They would never just sell you the reader, the platform. They would never just sell you some cameras and software. They would never... They would sell you the whole store. The whole store. Everything. The whole package. And what if you have someone that's reselling it for Amazon? So here we go back to it. Let's say I become an Amazon APOS reseller and installer and support person. So I come into your retail outlet. I manage all of that and put that in for you. And you just pay a monthly fee for it to Amazon who then reimburses me a portion of it for managing it for you. That's what I'm thinking. Opportunities just all over the place. So don't give me this story about all these poor cashiers that the Americans don't want to do the job anywhere. Yeah, forget it. We just created thousands of other higher paying jobs. Yeah, yeah, yeah. But you just imagine. So Amazon says, okay, we're going to sell it. You want it? We're going to sell it to you. And you get everything. You have to take everything. You must take everything. The, you know, the reader, the cameras, the sort of a little box you never get inside the box. And we will install it for you. No problem. Yeah. Okay. They're going to contract someone into each of the states. Yeah. And we'll service it for you. Yeah. And you never get to see how it works. You never get to understand the AI involved because that's proprietary. That's us. Because we're not even going to let you in on any of the elements here. The only thing, this is what I think, the only thing, okay, that you do, the new, the modern 21st century retailer, is you tell us what you want to put on the shelves. And we'll punch that in, or you punch it in, on an interface of what you want and who supplies it and the pricing and all that. That's all you do. And we know your buying patterns. Here's the idea. I forget. They know your and my buying patterns. And I'll give you a perfect example of that. Walmart does that today. I have a friend of mine told me a story that, that female, and she says, what is that time of the month for her? About a week before that, she gets a coupon, either comes on an email or whatever, letting her know that certain things that she may need. And it comes from one of the retailers. So they already know. Yeah. And it's just like, wait, how do you even know? Because once or twice you came into that retailer, you bought what you needed. And now they know that you need that on that. And that would be part of the package, wouldn't it? So now what you're saying is that the guy who swipes the customer, his customer information is going to go to Amazon too. Yeah. They're going to know the customers. This is getting scary. And they know what aisle you go to first. Right? They're going to know you're going to know. Oh, when Gordon walks in, he always goes over to this aisle first. He goes to this aisle second. They start to know your patterns. There's going to be advertising kiosks down at the ends of the rows. They're going to hit you when you walk by. Yeah. Right. And talk to you and send messages on your cell phone. Your cell phone. You come down here, you've got a special sale going on. Right now. And then there's just glistening with all kinds of, you know, computer, you know, the problem though I think is that Amazon, which is pretty aggressive, you know what I'm saying? Amazon. Oh, never noticed. Never noticed. Amazon wants to do this. They want to own the whole thing. They just want the, you know, retail to pay them for that system. Yeah. He takes the risk. And he has to choose the products. And he has to figure out what the spread is. Although Amazon will know the spread. Exactly. They'll know his cost of goods. They'll know that. They'll know everything. What are they going to be able to do to the manufacturer? They'll have all this information. They're going to be part of the Walmart model too. Because, you know, Walmart dictates to the managed manufacturers and some products. Packaging, how many you put in it. They, you know, they have rooms. You sit in with Walmart and they walk you through how you're going to change your product to get it on their shelf. So, you know, to me, the big challenge for Amazon, I mean, given its aggressive and brilliant creativity, is how to not do it all in one shot. You've got to roll it out piece by piece. Otherwise, they will terrify retailers. Well, they're already terrifying. Well, some of the media are already terrified. I've watched some of the news. Oh, they're just killing me. But anyway, they're already terrified about what this is going to do. But, you know, Amazon has a million employees. A million employees. Is that right? Yeah. A million employees. Got it. And then one of the things, and we're going to talk about this on, I'm going to plug my show again. We're going to talk about what's happening in the world of healthcare insurance. And Amazon is going to be a big player in that space. Why do they need to go to a third party? Why don't they become their own insurance company? Sure. They got a million subscribers already. And they got hundreds of millions of customers. Yeah. And hundreds of millions of customers. And what they're going to do to change this industry. And you watch this going to happen in that space. So, there's something else, man. Yeah. Where actually does it stop? Where does it stop? And where does Hawaii get involved? Yes. Well, let's talk about Hawaii. Because this is going to be, you know, disruptive. It is just thinking about it. You know that. And can Hawaii do this? Can Hawaii retailers do this? Because they're going to have to belly up to it. They're going to have to take risks. They're going to have to raise money. They're going to have to change their systems. They're going to have to terminate some employees, too. Or they move them into different positions. It's the remake of the business. You know, will they be hiring more? That may be a question. It's like, maybe they might not hire as many. But again, if I go back and look at what the cost of hiring is in Hawaii. One of the things that you would want to do is reduce the number of employees. Because that's your largest cost. Not only from a payroll standpoint. It's your payroll taxes, health, prepaid health that you have to pay with more than 20 employees. You have a burden as an employer in Hawaii. And the state government isn't doing anything to make it better. Oh, by the way, we tax food in this state, too. One of the few states in the country that tax food and drugs. So, I mean, if the legislators want to do something on this, they better open up their eyes on this kind of stuff and stop taxing these things. You know what the jobs will be, though. It's very interesting. Because I think that Amazon will create a kind of console, a kind of software where the retailer comes and says, he wants to carry this kind of product. This kind of milk, for example. And here's his source. And this is the cost of it. And he wants to charge retail price. Somebody has to figure that out. And you have to figure it out more carefully all the time if you want to compete. So you need a smart employee with that console and that software reaching out to the world, the entire market, and figuring out exactly what to buy, what to charge. And this can make it or break it for the 21st century retailer. Okay, so I'll throw you the next thing. Now I've got your buying patterns. I've got the storage. Why do I even need the store? I already got your buying patterns. I've got delivery with ePalette, the driverless truck. It's a delivery truck. I've got drones that can deliver it to your home. What if your groceries just get delivered to you? I already know what your patterns are. Yeah. I send you an alert. Do you want to get some milk, some eggs, this, this, and this, we'll have it to you by tomorrow. All delivered to your doorstep. Yeah. You couldn't pick up at the grocery store and put in your bag and walk out. Walk out? We'll deliver it to you. Everything. We'll just deliver it to you. Okay, Gordon. Now I want to ask you sort of the end of the line questions on this. So, I mean, is this a world we want to live in? Is it beginning? Do we think we have a choice? It's a little scary. Do you think you have a choice? Do you really think you have a choice? Well, if... You can elect not to go into that grocery store. Yeah. People can elect not to go to Costco or Sam's Club. Yeah. I'm never going to use Big Box. Okay, do them. Yeah. But I'll find out paying more at the mom and pop. Yeah, they're going to pay more. And they may be okay doing that. If you want to and you can, go right ahead. But, you know, in my experience, 95 plus percent of the world changes because it's... So, if I can get it for 30 or 40 percent less down the street, that's where we're going to go. What I'm talking about is the consolidation of many, many businesses, not just grocery stores, but all stores. All retail, you know, could be consolidated. Amazon has really got a tiger by the tail here. So, what happens then? Well, all the mom and pops go out of business and everything, you know, is in a big box situation, whether it's online or... A virtual big box. Virtual big box or a real big box. Yeah. It's all a big box and the little guys just can't possibly compete. Amazon could make that happen really easily. So, what kind of world is that in Hawaii or elsewhere where you don't have mom and pop, you know, businesses of any kind? Well, and Hawaii is one of the few places that still has a lot of small mom and pops. It does. Now, there are some big names called small and pops, but you look like the ABC stores and things that are still on the corners of those kinds of locations and so on. I think some of those will still stay around. Now, but they will use, and they'll use some of the older technologies, point of sale systems, which you would never think they would use instead of the cash register that they have. I mean, there'll still be some of that. I don't think they'll all go away, but I think from the most part you're not... It's going to be like the way of the pay phone. Find me a pay phone. Where's your pay phone? There's one on 4th Street, by the way. Is that right? Yeah. I'll take a picture of it. There's a pay phone on 4th Street. There's also a phone over at the Hall of Mall where you can call the cab company. Yeah. From a wall phone. Yeah. But I digress. But it's going to go the way of those technologies. Yeah. So today, you know, as Kit will ask his parents, were you around when they had grocery stores? Yeah. I don't know any grocery... There's no grocery stores anymore. Yeah. Were you around? I heard the guys rode bicycles and delivered groceries on bicycles. Dinosaurs. Yeah. Who would remember? So, and this means, Gordon, final thought, this means it will change our society. Changing. Thank you. It's changing. Okay. And the trick is you've got to follow the action. You've got to see what's going on with Amazon, Amazon Go, and all the other Amazon things. And the people who will follow it will also come up with disruptive ideas. So do you know that the airport by... McDonald's by airport had no tellers for about a month. They paid only by the kiosk. I notice now that they've got a couple of tellers. So they adjusted. So who knows? They may have to adjust. There may be a combination of both. The human factor may not totally go away. Sure. I'll tell you what I think, though. They had the tellers because of the cashiers because there was some issue about it and somebody didn't like it or it didn't work. And they got to, you know, retrench a little bit. And while they got these live tellers there, they're working in the back room to perfect that system so they don't need any lives. You bet. So that's what's going to happen. And Amazon is using grocery stores because of the low margin to start there. But, you know, it's eventually going to go to the hardscape type products that you're going to purchase. Wouldn't it be great with all the cars? Imagine if you didn't have to deal with a car salesman. Imagine. It's already happening with Tesla. Yeah, it's always happening with Tesla. You know, they got the retail outlet and so on. And with car facts, you can go online and pre-price and walk in and not negotiate for four or five hours. Yeah. But just if you just do it that way. It's happening. Or technology or any heavy goods. Just had a thought. Didn't Amazon recently, within the last few months, buy Whole Foods? It's made to order for this very thing, isn't it? There you go, dude. It's happening. There you go. I wonder if they knew at the moment they bought Whole Foods that they had this Amazon Go thing ready to go to Seattle. I'll bet a Bitcoin on it. A big one. Oh, Bitcoin was trading at about $11,000 right now. But yeah, but I bet a Bitcoin. You know, there are witnesses watching you, Gordon. I know. Thank you, Gordon. Thank you. Gordon Bruce. Wow. Thank you. Oh, wow.