 The internet is a really big place. Have you ever been to a big concert? I have maybe a few times in my life. And in that concert hall, in that concert stadium, there's maybe, I don't know, 10,000 people, let's say, all right? That's like more, there's like more people than I have personally spoken to for years and years, right? Like 10,000 people, it's like so many people. And then let's multiply this, okay? So imagine that giant concert stadium, okay, multiply that by 10. You got 100,000 people. And then multiply those 10 stadiums by 10 again. So now you're multiplying that stadium by 100. That's 10,000, 100,000, a million people. Now multiply that by another thousand. I mean, so it's the internet is mind-bogglingly big. So many people. Internet has, by the way, 4.5 billion people on the internet, all right? And so among all those people, there are probably tens of thousands of people who would love you for just who you are. Now imagine that. Like that's not too many. So let's say, let's get to some real numbers here. And I'm going to actually show you on my screen what that looks like, okay? I'm going to go to Facebook ads. And I'm going to show you how many people you could reach. And this is not going to be a Facebook ads course. This is going to, I'm going to keep it really basic so that I don't lose you here. But I'm going to show you worldwide, okay? Worldwide, on Facebook ads, you can reach 2.1 billion people. Again, this is the people that have seen Facebook ads in the past 30 days. Imagine that. 2.1 billion people have seen some Facebook ad in the last 30 days. So you can reach them 2.1 billion people. That's unbelievably large number of people. Now let's say, well, you're not going to reach 2.1. You're not going to try to please 2.1 billion people. Let's just narrow it down to English speakers, okay? So everyone who speaks English in the world that you can reach through Facebook. That's 1.1 billion people. Now you've narrowed down to half. Now let's go even further and let's say people who are interested in personal growth, spiritual growth, personal growth, let's say personal growth and development, personal development, okay? And then we'll add in a couple more people who are interested in self-awareness, people who are interested in mindfulness, people who are interested in meditation, people who are interested in happiness pretty broad, but emotional intelligence, let's say. Yeah, anyway, I'll just I'll just do it higher consciousness. Great, you know, people who are interested in spirit, soul, that's very broad, but I'm just going to say those things thus far. So people who are interested in one of these things, how many people could we reach? 260 million people, 260 million people worldwide English speakers who are interested in one of these personal growth, spiritual growth type of topics. All right, so I'm just going to ask you this question. In a room, let's say you put a hundred of these people in a room, just a hundred of these random people worldwide English speakers of any age interested in one of these things, put one of them in a room, all right? How many of those hundred people might be interested in your message? Now let's say you work in personal growth, you might work in other things, but let's say you work in personal growth, spiritual growth type of stuff. Maybe 10 out of 100 of these kinds of people might be interested in your message, 10 out of 100. So that's 10%. That's 26 million people. Now let's be really conservative and say one out of 100, one out of 100 spiritually oriented English speakers in the world are interested in your message, one out of 100, that's still 2.6 million people. You can't possibly serve that many people. That's only one out of 100. Now even we narrow down even further, let's say even 200,000, then we narrow down even further. 200,000 now would be one out of a thousand spiritually oriented people in the world are interested in your message. It's pretty specific. Let's get even more specific. One out of 10,000 spiritually oriented people in the world are interested in your message and just the way you are. That's still 20,000 people who just would love you for who you are in the world that you can easily reach through Facebook ads. Do you see why I'm such a fan of Facebook ads? And also why so many people demonize Facebook ads that they've collected all this information on people to sell to advertisers. Guess who the advertisers are? Me. They've collected your information to sell to me. And yes, also the Russian propagandists and also Walmart and everyone from a solopreneur like me all the way to Walmart is buying your information to advertise to you on Facebook. But it allows people like me to reach you. Otherwise a lot of people have found a lot of you have found me because of Facebook ads because of this kind of thing. And the thing is you can also reach all these people thank goodness for Facebook taking all that data and selling it to advertisers like us like you so that you can reach a bunch of people who might be interested in your message. So this video is going in a bit of a different direction than I expected. What I wanted to say really in this video is that because the internet is so big and because you could reach all these right people through for example Facebook ads or Google ads or collaborations or search engine optimization etc. Because you can reach all these of the right people your audience is going to be much bigger than your current audience if you do online marketing. Okay your audience in the future will be much much bigger than your existing fans your existing network people who know you already. Now of the people who know you already how many are your true fans? When I first got when I when I got started in the beginning 10 years ago right 11 years ago now maybe five people were my true fans maybe three people I really as I put stuff out there it's really my friends and family most of them were not interested in what I was doing okay so maybe I got two or three people who were like oh yeah I'm really interested in what you're doing I really like what you're about and I really like who you are just I like your style I like how you how the way you talk I like the way you move your hands I like the way you look your true fans like the way you look they like the way you sound they like the way you move your hands they like the way you talk they like the way you write those are your true fans by definition it's kind of like soulmates except in terms of online marketing you have tens of thousands of soulmates who love your message and who you are just the way you are you can't make any mistake in front of them I mean you can try to make mistakes but they don't care about your mistakes they just really are into you how many people are like that in your current audience I had maybe two or three maybe if I if I was being generous when I first got started but it was through collaborations it was through things like Facebook ads that brought me many of you today who like me for who I am like the way I look like the way I sound like the way I move my hands I mean not everything about me you love but you like me enough to stick around and like my message and buy my courses and buy my books and you know so I now have I don't know how many of you there are in terms of my true fans but at least dozens okay let's say I'll be conservative at least I have at least a couple dozen of you right who just like to just about everything I do and I can't seem to make any mistake in your eyes that at least I haven't made any mistakes that you know I'm not polished you know that you know I'm not polished I started this video thinking of one thing I totally went in a different direction right now I'm back I mean I'm totally all over the place I I I purposely try to be as unpolished as possible so that those of you who are more polished can succeed even greater than me I try to be the lowest common denominator I really do that's why I don't have a nicer background that's why I stopped doing my dog walk videos dog walk videos were more attractive for sure being out in nature making videos is more attractive to all of you I know that but I'm trying to be boring now I'm trying to be boring so that I can be the lowest common denominator so that you can do even greater things than me that's just in case you didn't know that's why I do this stuff that's why my course platform is not fancy that's why I like what george you host your courses on youtube unlisted videos what you use google docs it's not branded it's not beautifully designed what you don't have a course platform that's just super easy I try to do things so minimalist minimalistically that I only have a few dozen true fans but that's all I need I have a six-figure business I haven't let me repeat that I make more than a hundred thousand dollars a year and I've been doing that for 11 years I have a six-figure business I do I do very well financially and I have a couple dozen true fans okay george you're being harsh on yourself you probably have a couple hundred true fans maybe I have a couple hundred true fans I have sure on my facebook page I have 6000 fans but that's not all true fans a percentage of them are true fans people who who really like what I do who like buy multiple things that I that I put out there who who don't mind my unpolishedness my minimalism my mistakes of blah blah blah you can do even greater things because I bet you want to be more polished than me just about everybody who watches this wants to be more polished than george cow like god george is all over the place he doesn't dress up he's boring boring background all the time it's boring like this but that's okay I don't need all of you I just need a few of you to have a hundred thousand dollars a year of business you see so you will do even greater things and what I'm trying to say I guess the real point of this message is that your current fans like I said when I first started 11 years ago I had two or three of of you who actually I'll be honest with you when I first started nobody bought my stuff nobody nobody from my friends and family bought my stuff I had to do my first couple of collaborations before I found a couple of true fans who like who is this george cow guy and I want to buy his courses and they started buying my stuff so really in the beginning no none of my friends and family and colleagues were my true fans none of them none nobody bought my stuff who are my friends and family and and colleagues is only through cold outreach to collaborators that I finally got a few true fans who started buying my courses regularly so you maybe you're lucky you already have some friends and family who buy yourself I don't know but what I'm trying to say is that none almost certainly none of your current friends and family and colleagues are your true fans so why are you so afraid of their judgment that was the punchline I should have started the video like this but like I said I'm all over the place I'm unpolished I'm just yeah I I hesitate to use the word authentic in this case because authentic can be said as bad it's also you know authentic can be defined as unprepared and that's not what I'm trying to go for authentic can also be without guile you know not trying to manipulate not trying to put you into a funnel to to buy stuff or whatever but um in this case I'm I am unprepared I should have been better prepared for this talk but um but that's the point it's like even when I'm unprepared I can have a few true fans because that's the point is that your true fans don't need you to be all that polished your true fans need you to show up as who you are just with with your existing personality yes you'll prepare the material a little bit but you don't have to be polished you don't have to be perfect you don't have to memorize things you can make mistakes on camera live in front of them it's okay you can stutter you can do whatever you want and your true fans will not leave you that's the definition of true fans you have probably like I said 20 000 of them out there on the internet out of 4.5 billion people you have probably 20 000 true fans so what are you going to do to find them what are you going to do for them to find you they're not your current people who cares if you offend your friends your family your colleagues people who is existing who know you they're not your true fans your true fans are in the future they're much bigger than your current audience so why are you so afraid to lose your current people because they're not your true fans so don't be afraid to make content just as you are like I said don't be as unprepared as me but even if you were unprepared like me you can have it's a hundred thousand dollar a year of business would you like that right that's what I mean so it's the internet's just amazing and Facebook ads is amazing and and collaborations are amazing like you just have to make content be yourself you don't even have to know your niche and that's the other thing is I know some of you are just so stuck because you don't know what your message is you don't know what your who your target audiences you don't know what you're supposed to talk about you don't know what you're supposed to offer it doesn't yes of course it helps it helps of course it helps but it even if you didn't know you can still get out there and just be yourself and run Facebook ads and find people who just like who you are that's the the amazing brilliance of the internet and online marketing you just have to get out there now if you don't have money for Facebook ads you don't have money for $200 a month of Facebook ads and what it's okay just do collaborations then collaborations with other people who have an audience right or work on search engine optimization or work on other marketing methods that show be where you can be visible to others who might like your message like I said might and then some of those people who might like your message will really love who you are and just be who you are it doesn't you don't have to be a celebrity they will like you better than like they like Eckhart Tolle they will like you better than they like Brene Brown they will like you better than they like Tony Robbins Marie Forleo you name all the they like you better why because it's just the magic of energy signature it's just the magic of life how some people just like you better than they like anybody else not that they like you better for everything but they like you better for whatever you talk about whatever you want to talk about whatever you're passionate to talk about they like you the best for that so get out there don't be afraid not don't care about your current people don't when you make when you're afraid to make content whose judgmental look are you thinking are you looking at the judgmental look at your mom or the judgmental look of your classmate or the judgmental voice of your aunt or your uncle or your you know acquaintance or who whose judgment are you afraid of whose comment are you going to be like but yes I disagree with you because who whose comment are you afraid of well that person is not your true fan so why are you making content like don't don't care about them let them make their stupid comments let them make their judgmental comments they're just showing themselves to be judgmental people that's all if whoever judges you on content they're judging they're showing the world what an unsupportive person they are that's all they're doing you are just busy making your content for your future true fans who are looking for you who can't wait to find you who can't wait to see you what why are you caring about you what your uncle says or what your friend says what your mom says what your classmate says or whoever says that I'll disagree with you I think you're wrong have you thought about this who cares about them it's you're not making stuff for them you're making content for their your soulmates who are looking for you they they're like when am I going to find that person whose content I love about this topic your topic whatever thing you talk about so make your stuff for them all right I hope this helps and I'll let you make any comments you want below while I go and you know the drill by now be watching my videos I give you a chance to make a comment while I look for the comments of any of the live Facebook live people who are here and so you think I'll just be silent while you make your comment all right so I see the comments here from Heather thank you and Tanya and captain thank you so much I really appreciate your your presence Patricia and Tom and Kim Arturo Tiffany thank you all for being here and Tanya says I love how unpolished you are it gives me the freedom to just be myself don't need a fan yeah that's yes it you know this is just my second bedroom I mean you can be anywhere I mean yes I try to set things up so at least it's a little bit not not as messy you know just clean up just a little bit that's all you need to do right and let's see captain says says it actually helps to see you this way no excuses for us yeah thank you that's exactly it exactly it so that's that's what I that's why I do this stuff I try like like if you know if I were try to be like Marie Forleo or Tony Robbins I would be exhausted I'd be like I can't I can't I don't have a million dollar house with an infinity pool that I can make videos in front of okay I don't have you know I don't have you know like an amazing physique or whatever like I can't be Tony Robbins I can't be Gary Vaynerchuk is traveling around the world showing off his wonderful trips and he's not trying to show off by the way but you know you could I don't have any of that I just you know I make good money but I don't you couldn't tell that I make good money right like you just buy this what I anyway the main point is you can be yourself the true fans are waiting for you I'm going to stop this now so that you can go and make your content to be with your true fans all right I wish you well take care