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Rachel Botsman does Collaborative Consumption in 30 seconds

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Uploaded on Feb 15, 2011

Rachel explains how digital technology is giving rise to a new kind of sharing - called Collaborative Consumption - where any asset, such as skills, money and even back gardens are now being shared online at a scale never seen before.

Rachel Botsman, TED speaker and author of the influential book 'What's Mine is Yours: the Rise of Collaborative Consumption', summarises what this exciting new movement is in a nutshell.

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