 everybody, Jeff Frick here with theCUBE. We are live at Moscone Center at the RSA convention. 40,000 security professionals are here. Talking about security, this thing grows every single year. We're happy to be here and excited for our next guest. Ajay Gupta, he's the Global Director, Product Marketing and Management from Huawei. Welcome. Thank you, Jeff. Pleasure to be here. Thanks for your time. Absolutely. So you've been coming here for years and you laughed at me when I asked how long you've been coming to here. Oh, it's been ages. You can look at me and you can imagine. You've got all the hair still dark. Oh, come on. You've been too nice to me. So what's really changed as you've been coming for years kind of at a global perspective? Yeah, yeah. I think we have seen the nature of security change and the nature of threats change. The different companies have changed actually over the years. The crowd has gone up. It's well like 40,000 you mentioned. So we really think the show has really become the gold standards for the trade shows when it comes to security. We weren't there at RSA but we, last few years, we have made it a point to be here every year to talk to the customers here. And you meet all the people from all over the world. That's the best part. Customer partners, everybody. It's interesting because a big part of the theme here is collaboration and ecosystem. And nobody can do it alone. Everyone covers different pieces of the puzzle. I know you guys are trying to grow your ecosystem. What does ecosystem mean to Huawei? Absolutely. I think we do believe from a security perspective, no single vendor can offer the best of the breed security to their customers. We really need these partners, the ecosystem. Huawei has something what we call being integrated. That means bringing the partners on board to offer different pieces of the puzzle. In fact, it's a good point to mention. We are announcing two announcements this morning, actually. The first one we're going to talk about is about Avira. It's the best AV engine company in Germany. Huawei really recognizes the importance of the AV. So we are bringing their AV engine on the Huawei's next generation firewall. It really brings two things, performance and the accuracy. That's what people need from an AV point of view. The second announcement we're going to make really is what's called the Huawei's USG9000V. It's a security gateway, actually. So as the cloud proliferation, as people are moving to the cloud, as people are using more and more SaaS applications, you're going to see a lot more security built in from the cloud perspective. Our USG9000V is actually the perfect gateway to combat the security threats in the cloud. So virtual data centers, the cloud data centers, some of the OTTs, we really bring all the different kinds of security in the USG9000V. The announcement we are making is really an upgraded version of the existing security appliance that we call 6000V. Again, it's a software security. Works with different VMs, whether it's KVM, whether it's Zen, whether it's NSX, Huawei's own virtual system, the Huawei's FusionSphere, the performance is in terabit. So you can actually go and read some of the specs from the Huawei's perspective. One of the best of the beat products for virtual security. Right, and the clouds changed everything, right? I mean, so many applications are delivered via the cloud now. And even if it's not cloud, and it's an internal cloud, people want the flexibility of cloud. They want the scalability of cloud. They really want the way the cloud works for them to deliver the applications to their customers and their employees. Definitely, so three things I'm going to mention here from a cloud perspective. What people are looking from a cloud perspective or cloud security perspective is on demand. How do you scale in, scale out as the demands of the bandwidth goes up? You got to make sure your network security is able to keep up with that demand. People are looking for visibility. You got this multitude of appliances, boxes, cloud boxes, cloud security all over the place. How do you make sense out of it? How do you really bring all of those thresholds, all of those alerts come together into the form of that CIO or CSO can really understand. And the last thing I'm going to make it easy to configure, plug and play, some of the automation feature. Automation, people are starting to move in the security, but you got to be careful when you bring automation from a security perspective. You need to automate tasks that are not that mission critical. But as we get more and more trust, you're going to see more security automation in the industry. Yeah, because on this cloud, it just needs to work, right? Everybody just expects I can add more capacity, I can spin it down, and it just needs to work, right? It's somebody else's problem. It's somebody else's data center. I don't know what's going on behind the scenes. I just know it works. I pick up my phone, it's connected. That's exactly the concept of security. But you got to be really careful when it comes to security because you got to make sure that when, suppose you're the positive threats and positive and negative threats actually, how do you compare and make sure you automate from a positive point of view and not from a negative point of view? But there's one thing that hasn't changed, cloud or node cloud. And they talked about it in the keynote, and the great line was every company has at least one person that will click on anything. Oh, I love it. I love it, actually. How do we get past, I mean, they're still getting the email from the African king who needs to sit down with him or Nigeria. So let me put it this way. I would say hackers are getting smarter and smarter. How do you keep up with the threats from the hackers who are one step ahead of it? How do you really combat threats, those unknown threats in the future? So I think things we have seen in 2016, the phishing attacks are back on the rise actually. Obviously you've seen ransomware. From the point of ransomware, I should mention there's something called popcorn time from a ransomware that I'm going to let you off the hook if you're in fact two other computers actually. I don't need the money from you. So hackers are coming with those innovations to really go and hack more people actually. You've seen what happened with the connected cars. Chrysler had a recall of 1.4 million vehicles in the past. You've seen what's happened with the cameras, the surveillance cameras. So I think two things we really need to watch out in 2017. One is ransomware and the number two thing which is extremely, extremely important is industrial IoT actually. Absolutely. As the sensors get deployed more and more around the world, you've got to make sure that those sensors are able to keep up with the threats. It's not easy. So what Huawei provides to the table is really end-to-end security. Two things in security, multi-layered security and security and difference. Those are the principles from the bottoms up, not from the top down. Right. It's funny. The funniest, it's not funny really, the ransomware story was fake ransomware. I didn't actually put ransomware on your machine. I just told you that I did. So go ahead and pay me anyway. And the other thought is really the ability for them to build a business because of Bitcoin as a way to collect anonymous money from people that enabled a rise in the escalation of ransomware. It's a complicated world. So I'm going to give you the last take as people drive away, leave RSA 2017. Really what should be the top of mind as they think about what's going to happen and what we'll be talking about when we come back a year from now? I think two things I would really suggest people to really take away from the RSA this year. First of all, what's happening in the industry, what's happening in the market, keep updated with the latest threats, see what vendors had a very comprehensive solution from an end-to-end perspective. Really go do their own research, making sure that security is not an afterthought. Security needs to be proactive. Security needs to be build up from ground up. Don't regard security as something secondary actually. As long as people put premium on the security, that's going to save their face to be rather than appearing on the Wall Street front page or have been hacked. I mean, they say there are two kinds of company. 50% claim that they have been hacked, 50% no, they just don't admit it, that's all. All right, very good. A.J., thanks for stopping by and congrats on a great show. My pleasure, thank you, thank you very much. You're A.J. Gupta, I'm Jeff Frick. You're watching theCUBE from RSA Conference in downtown San Francisco. Thanks for watching.