 What's up everybody, once again it's Brand Man Shine and I'm back with another episode of Inside the Network where we show you exclusive conversations from inside of brandmannetwork.com where we speak with artists, managers and producers through specific conversations, specific situations that they're dealing with so we can help them move and make progress along the way. I know you guys who have made a lot of progress, it's only a limited amount but this conversation right here is something that you need to listen to if you've ever been thinking and overthinking your promotional process and there's something, a huge gem as a matter of fact that I have to speak on at the end that's going to change how you take advice and perceive strategies that you try to implement when it comes to your music. So, let's get into it. So I've been doing a lot of projects or in the works of a lot of projects and I kind of want to give my audience an insight on the progress that I made and stuff like that. Kind of like vlogging the journey or documenting it in a sense but at the same time I don't want to give out too much because it's like the music being created like me recording the demos, the lyrics. I used to back in the day used to go live and write music and show people the process but now I'm more I don't know self-conscious in a sense and I don't want to show people that but I'm trying to like show people something without giving out too much away where the song is you know because repetitive or anything before it even comes out in a sense. So basically you're afraid of promoing yourself or giving too much away but you got to realize man you're you basically just defeated the purpose of what a lot of promo looks to do right? Like you're basically just said I'm afraid of people hearing the song and memorizing the song and them not being able and when it comes out them already knowing it. But I don't even know when it's like from the looks of it like I'm working on like three different songs at the same time. You don't know when and that's just gonna be an Easter egg for people who are your fans and actually watch that process and carry on throughout that process. Can I go? You want? Yeah go ahead. About the promoing early Playboy Cardi his pissy pamper song got leaked right and like for months and months like people are just listening to that song listening to that song. When it actually came out it's he still got like his same amount of traction he still got like really good engagement with that song like people really like I still really fuck with that song no matter how long it's been so I wouldn't say be afraid to like promote yourself before it happens even though you don't know you don't have a set deadline. There it is like it doesn't have the effect that you think it is a lot of times we over over analyze that the biggest things that you get from a music industry standpoint where they really look at it as a negative thing is they don't have full control over all the assets the way it's going out which means they can't monetize it how they like to right but that's why I try to encourage artists to really consider where they're getting their information from or the perspective from and it doesn't mean it's coming from a wrong perspective but it's just like okay if this is what I'm hearing from this type of media and these type of artists what what do they care about what they're working they're with these labels labels they're measuring different things they're measuring I'm trying to get up the charts right they're measuring did we get the return on all the money we we put out right now you know you're more than likely measuring how many people actually listen to this song like this song and want to become my fan because of this song you're thinking a lot less about that other stuff that comes from oh I can control where it's heard how it's heard and all that stuff so your concerns about the leakage or well it wouldn't be necessarily a leak but like that promo that super early promo is it's different because the consumption is going to be going to be similar especially at your level by the time you put it out and when you actually put energy about it is you're probably gonna have way more people here that never heard it before it's it's not like you are playboy Carter yet where people are just gonna find out you got a leak and then check it out so I wouldn't I wouldn't over concern myself about that and because it's a documentary type process that you're talking about I'm gonna hear this song I'm gonna hear pieces of the song but and so it's gonna get me familiar with the song but I'm not gonna be pushing replay on your damn documentary just to get the little snippet again again and again so it'll create the familiarity but it's not going to likely tire people of the song you get I mean all right so that's it for that video again it's from brandmannetwork.com a great conversation and man that one definitely actually went into some very specific details at some point but again sometimes we can't show those parts of videos because it's sensitive we really get into artists personal situations with their music but there's a huge thing that I want to add or just elaborate on that we start to talk about in that video and that's where you get your advice from how you perceive how you implement advice again a lot of times you're hearing advice that isn't necessarily bad a lot of times we'll say oh that's bad advice we throw bad and good advice out there generally but oftentimes it's not bad and good it's subjective to what your actual goals are and your goal should be understanding the goal in mind of the person who's speaking right and what game are they playing and that's why I often try to separate the difference between an artist on level one and an artist on level ten an independent artist and an artist who signed right or a music professional who's in the industry but because if they're playing a different game if they're measuring success by different key performance indicators their advice could definitely be true but it might not be what's best for you right it might not help you get to your specific goal because they're playing a different ball game if my goal is to hit the charts if my goal is to pay my investors back ASAP if my goal is just right now super general to go viral and get as much attention as possible all of those things lead towards different and specific actions even if we think about that marketing funnel right there's the awareness the consideration the conversion and then the brand ambassador when we try to get people to really get deep into the word of mouth even in your own funnel at each phase of that right and what you're trying to do and accomplish there's different advice that applies at all times right and then you consider your brand and all those other things at hand it's hard to take just general advice especially like on the channel that's why we created brandmannetwork.com so we can speak to artists about their specific situation get context you see how long some of these clips get in just them talking and then us talking back before the answer even comes because the context actually matters we can only do so much by listening to general general videos but of course that's hard with time as well where you can't just do that with a hundred thousand artists right it's impossible it's hard to do that with a thousand artists right so understand when you watch my videos when you watch any videos out there when you're looking at any general advice particularly when it's not specific to you it's your goal right to be able to take that information and take the pieces that apply for you in that moment and that's where most people get messed up though not understanding what piece applies to them at one moment and what plate piece doesn't because I'll tell you this a lot of artists right start to say mmm this advice is getting old I'm starting to hear this over and over again or oh you not saying nothing new right I'll even see that about some of my videos right and the thing is oftentimes why artists run into this is a lack of self-awareness because it's all perspective when you're on level one stuff will look and sound different than it does to level two so some things might click with you immediately at that time but when you get to level two you might look at that exact same video in a completely different way and get a totally different thing from it but you can't get or understand that because you just don't have the insight and perspective and the experience to relate to it that way a perfect example is listening to maybe one of your favorite albums when you're 10 years old versus when you're 20 years old or watching a movie or TV show when you're one age versus another age and then another five years go by and then another five years goes by you learn more stuff and now you start to register references that happened that you missed because you weren't aware of the reference even existing that's why perspective is so valuable all right whenever you're you're stuck on that level and you're not taking action and this is the part where I really say artists get stuck on is anybody stuck in a cycle not taking action will never get to the part where they can actually see the situation differently right so when you're actually listening these videos you get stuck of watching and you get stuck in the cycle of watching just for entertainment and forget to keep making action as an artist you're going to start finding this struggle and you're going to start eventually feeling it and artists I've seen start to give up and not even want to be artists anymore because they keep ramming their heads against the wall just by trying these short terms never having a discipline to really play things out and make progress and that lack of progress is is is a toxic or taxing at the very least so again all that is to say is make sure you're putting this stuff to work make sure you're implementing this but bring it full circle make sure before you decide to implement or before you decide the quality of the advice that you're getting make sure that the quality is judged on where you are and how you can implement it right now and shelve the rest of the advice because it's not as necessarily bad is just because you're not in a position to utilize it and the last thing I'll say is it's huge because I see a lot of artists also not sometimes register or sometimes they don't register advice that doesn't apply to them or realize hey man you know like there's this other stuff and it actually is quality is not fluff you just don't get it because of where you are there's this other side of things where sometimes artists get stuck trying to apply things that have nothing to do with where they are sometimes you're trying to apply advice too early without setting the foundation so you never get benefits even if you actually pull a little bit of it off you can't be fruitful with it and is not going to be sustainable because the foundation to capture it and to manage it and then build off of it isn't in place there's a lot of things that I know or to know to do when it comes to marketing but almost every single time when I start a new product or I start a new platform on helping a new artist or helping a new business I have to wait to get to the step where I apply some of those other things because if I'm building something sustainable then it's like man I got to build all this infrastructure I want to do this oh man that trend just happened I could have capitalized off of it right now would have been so perfect but at the same time if I do it is not going to result to anything it'll just be a waste of time because I know it'll put me in a similar situation of artists who become one hit wonders because they blow up don't have the infrastructure in place to handle it right to convert fans to capitalize and monetize off of fans all those things are not in place so sometimes register the fact that some of this advice also even if it sounds great just isn't for you right now get yourself inspired by the fact that hey I want to get there when I can use that right it's like Beyonce doing a surprise album some of these artists get surprised when they surprise albums have zero views because nobody cares you didn't surprise anybody because nobody even knew about it right like there's small things that are powerful but it's all based on the subjective place that you are so that's it and again this clip right here was brought to you by brandmannetword.com because I signed myself these are the type of conversations that we have in the network for situations specific to you whether it's sharing your Facebook ads on the screen because we're trying to get you to a concert and helping artists perform at concerts overseas which we've done so many other aspects getting artists on all these types of things these are the type of conversations we have in the limited space it will be closing at some point that'll be announced soon I'll go deeper into that later but you like this video go ahead like button if you like it you might as well share it and if you're not subscribed you know what to do hit that subscribe button