 What's happening guys? It's Sean Anthony here and this is going to be a little bit more of a technical video than you're used to from me, but I'm going to break down the simple sales funnel, the appointment funnel that we use for our agency growth response to get new clients. Now if you haven't been following me or you don't know who I am, I run an agency called Growth Response. We do done for you LinkedIn and cold email lead generation for businesses that are mainly in the B2B technology space. We use this simple sales funnel, which is a mixture of both organic and paid strategies to get clients for that agency. And we're paying around $900 to get one client. Now that might seem like a lot, but what I want you to do is consider this. Each client that comes on board, it pays us a minimum of around $1,500 per month. And they're staying on average around five to six months, sometimes even longer than that. So that's around an $8,000 client lifetime value on average. So if we're paying $900 to get a client that's worth $8,000 or more to us, we're getting an 8x ROI using this sales funnel. So if you're selling any kind of high ticket or high value digital services, marketing services, advertising services, consulting services, you'll want to pay attention to this video and copy the sales funnel that we're using in this because it's working and getting us clients at around 8x ROI given our lifetime value and the cost that we're paying for it. So let's jump right into the sales funnel. What's happening, LinkedIn? Today I want to show you a simple appointment funnel that we're using to get us. We're getting some pretty stellar results, some high quality conversions at some really good prices here. So let's jump into some of the numbers here of the campaign that we're running so far. We've been running it for a brand, I want to say two months, two to three months or so. And this is what we're seeing here. So the cost per lead and the lead they're actually opting into a video sales letter or webinar or like a mini demo, we're seeing around a $14 cost per lead here. A cost per appointment is around $168 and our cost per sale is sitting at $900 to $950 here. So around $902 right now if we were trying to nail it down to the exact numbers. And the LTV, the lifetime value for this specific offer is roughly $8,000. Now that's around 8x ROI, pretty solid results and I want to show you how simple this funnel is. Now it all starts with this C here. And bear with me, I know I didn't draw this very well, but I'm not a very good artist. So I'll talk through these steps and show you examples of what each of these things are. So the C here stands for content. So the content needs to be ultimate guide, step-by-step guide, something that's relevant and useful to your audience and your target market that they can actually take and implement. And it's not just some crappy 500 word blog article, it has to be something they can take, implement and be very useful to them and their team. So once we have that content piece, there's two different ways that we send it out. So the DM, that stands for direct messaging outreach. I can already hear everyone telling me that LinkedIn outreach is saturated, spammy, it doesn't work. You're wrong, it definitely works. It's just like cold calling, cold emailing. People keep saying it's dead. It doesn't work. It works. You just have to do it a certain way. And of course, you're going to annoy people. There's going to be people who don't like it, but it still works if you do it correctly. So direct messaging outreach and then also, or this O here stands for organic. So let's start with this O here. What does this stand for? I mean, what does this mean? So if you just go to my profile here, and you can see right here in my profile summary is that piece of content or at least one of the pieces of content that we send out. Now, when you click on this, it's five player LinkedIn tactics, we used to generate 50 appointments and 13 close deals in two months. So very specific result, something that's desirable to my target market, my audience. And when we click on this, they go to a page that's actually pixel with a Facebook retargeting pixel. And it's a five to 6,000 word guide, a step by step guide that it just goes into everything here. So like everything on how to do or get this result here, the 50 appointments in two months. So it gives you everything you need to know to do this on your own. You don't need us, you don't need to hire us to do anything. And this is the type of content I'm talking about. It has to be like Keystone, really useful content that you're proud of and that they can take and implement on their own. So that's the first step here. And the O here stands for organic, which means just having it on your website and then also having it within your LinkedIn profile. Now, you might be asking, why should I care about putting it in my LinkedIn profile? Well, take a look at this. 1097 people who viewed my profile in the last and recently, I can't remember how much days this is, but that is 1097 people who viewed your profile organically and had a chance to click on this article here. Now, if you look at LinkedIn ads, every time you get a click, if you were to use LinkedIn ads is roughly within the $6 to $10 range. So if you do the math here, you're saving around $6,000 to $10,000. So that's why that's important, why you want to have it on your LinkedIn profile is you can get those organic views. Now, let's take a look at this here. Direct messaging. There's two different avenues that they can go through here. If you send them a direct message, you're going to have a percentage of people who just instantly want a book and appointment. They're going to skip all this stuff here, go straight to a book appointment. And when that happens, you just get on the phone, inside sales, Zoom call, Google hangouts call, or just a straight phone call, you can close a deal, or you can do a demo, whatever your process is, your sales process. Now, if they don't book an appointment right away, but they view your article, they view this content here, they get put into a retargeting audience because this page is pixeled with a Facebook retargeting pixel. And they get put into this retargeting audience, and we put retargeting ads out there. So this is our ads manager. In the last month and a half or so, I think we actually started this on like February 10th. We spent $2,707. We're getting around right here $14 cost per lead where they often see a video sales letter. And from there, they book an appointment if it's useful for them, right? So the video sales letter goes over our system, how it works, how it can work for them, the results they can expect. And if it sounds good to them, a percentage of those people will end up booking an appointment with us, right? So I think so far from this, we've made roughly three sales. So from retargeting, they see that retargeting ad, they often, or they book in a, they watch the video sales letter, which is what this V stands for, they book an appointment if it applies to them. And from there, you close the deal via inside sales. So whether that's a phone call, Zoom call, Google Hangouts call, jump on the phone, close the deal from here. Okay, so very simple appointment final. This is literally all we're doing. We have a piece of content. We're sending it out through direct messaging, putting it organically on our website and our profile. We're setting up a retargeting pixel for Facebook to retarget anyone who views this article, but doesn't book an appointment with us. They then watch a video, a video sales letter that shows our system, the results they can expect, the results that we've gotten for some of our other clients. If they like that, they book an appointment and we close the deal with inside sales. Right now, we're getting around an 8x ROI from this appointment final. Okay, so hope this was helpful for all of you watching. If you like this or you have any questions, leave a comment below. I'll get back to it as soon as possible or you can shoot me a PM. I'm always happy to talk about this stuff. I geek out on this stuff all day. So hope this was helpful and have a great rest of your Tuesday. Bye-bye.