 Hi there, my name is Rachel and I'm part of the onboarding team here at Moz. In this daily SEO fix video, I'll be showing you our page optimization tool and how it can help with your competitive research. Head to the Moz Pro menu and in the left panel under your campaign, select the page optimization tool. Here you can enter any page on your website, so I'm going to enter the Moz blog. Then you can add a keyword associated with that page, so I'm going to choose Moz blog. Then click analyze. You can see the page title and descriptions along with a number of metrics. We want to head to the content suggestions tab on the right. Content suggestions help you build better content related to your topic. We look at the top ranking pages for the keyword you started with and we gather other keywords often used on those pages. You can see this relevance bar. This is determined by looking at how often a topic shows up in a highly ranking search result. Click on the dropdown under top ranking URL to see what pages are ranking for this keyword. This is a great way to start your competitor and content analysis for this topic. You now know what competitors are appearing high in the search results for similar content to you and can use this to your advantage. Quick tip I just want to note here is that you do have the option of changing the search engine at the top. This will ultimately change the content suggestions you see. This could be particularly helpful if you are targeting multiple search engines or multiple countries for example. This helps get you started with your competitive research journey. Thanks for watching.