 What's up everybody once again it's Brand Man Sean and this video right here is brought to you by brandmannetwork.com because I signed myself and I'm excited to talk to you guys about this snippet right here from my interview with Wa'Soo and Ghost because man they went a completely different route than so many people get told from a popular standpoint and it's really because they have this strategy, this strong philosophy against paying for things but not from a standpoint of being cheapskates. I want you guys to hear this conversation. Can you post it and they will post it? Hey so what it all comes down to because if you're not going to it's the basic three currencies right is relationship, money and then the other one's really just your own hustle and time and actually have that content but really is relationship and money as far as the things that matter most in music when it comes to getting your stuff seen and when you said I'm not spending money you just double down on all these relationships that we even talked about earlier in the conversation that you- Yeah bro because like look man let's give an example of like ten racks right put ten racks into music it's going to be a slow return I can put ten racks into something else to make like in a week I can put ten racks into 15 you know what I'm saying? If I put that into music it makes no sense like I'm going to wait a year to get that back fuck that shit you know what I'm saying but now now everything's are the positives man like he did two shows last year like opening for Made in T.O. with the other one Kelly and shit like yo paid five racks like boom boom easy you know what I'm saying no investment that's just positives like fuck that shit we don't got time and then once we make that money we flip it into some other shit but it's like like you were saying even with how you either the money or the relationships but at the end of the day it's just a relationship the money is what buys you the- either buys you the relationship or the illusion of the relationship but at the end of the day a lot of people are saying so at the end of the day it's all it's all about the relationship if you can make that without the money then obviously that's better but money is what it was going to get you the relationship sometimes but we're not I'm not into the pain for the relationship yeah fuck that man like you talk with me in it or not yo we got all my pain for the relationship yeah yeah cuz like you know what do you mean by paying for the relationship I want to make sure it's clearly understood yeah I'm not paid like oh here's here's this amount of money and post me on this like that's not that's not the type of shit though that I'm doing it's more like we through the music at the end of the day if the music is good it's gonna work so through the dope music through the through the releases you perform the relationships and then with the relationships we're able to put out what I need to put out on whatever yeah cuz like look man all these producers that I'm hunting a ship for instance one of the post recent producers their name is a burfieree they're a duo and like every time they drop a song squirrels place their song in the biggest festivities 40 people in the fucking festivities and playing their songs like I'm not we're not paying for shit like if I can get that for free why the fuck am I going to pay for something like what that like yeah I'm sure you can give Skrillex whatever amount of money you'll be able you'll be like okay I'll play your song but rather than do that exactly like you know say so but if we just go let's fuck with this producer who fucks a Skrillex and then we'll see what happens exactly cuz they already love his music because he can already rap to dubstep on EDM like he's one of the only rappers who can do it and in the whole world he's one of the only rappers doing it in the whole world see so that's one of the important things that I like to differentiate between because one what you guys are doing is obviously working for you but paying for stuff has obviously worked for a lot of people as well both routes work but what's important is you guys have a philosophy and strategy and you're sticking to it versus keep going back and forth and trying is one little tactic one little tactic and never giving any chance for anything to work out on one direction so you don't know what's working you just see random pops and you're always chasing y'all I found a couple things that you say okay this popped I like how this move and it's felt this is gonna be our philosophy and y'all continued it and got better and start and you're seeing the fruits of a strong strategy and that's when so I like that you guys have that versus to me it doesn't matter how people pop like you know I mean I don't judge people for oh they pop this way or he's a he's a plant or he had a rich mom or like whatever I don't care you know I mean but I hope everybody wins I hope everybody succeeds especially people who are like in communities where they're really put down like I want everyone to win I don't care how you fucking win just win but also like yo we keep we keep all our options open if we've got a piece of shit in the future I'm not gonna use it my own budget but like we've had we've had meetings with Empire and shit and like yo it's getting to a point where they're seeing the stats and they're like yo we might just throw money at you so if it's somebody else is giving me money to pump up this music shit I'll use it no saying and that's why I'll be watching your videos because you've got all the Facebook ads the marketing shit yeah shit that like you're pumping money I'm just like studying this shit because I don't want to pump in money without knowing what I'm getting into so before I get the advance from Empire or whatever the fuck I'm gonna be studying my shit so I know where to where to spend the marketing dollars. We just don't want to because like I said when we started this it was really just yo me and ghost a couple of other friends like yo let's try to put some money in this to see where it is but we really came approached it like blindly we didn't know where to put the money or what to do with it and you know we have to go through trial and error but now it's like yo we're not gonna use we're trying not to use our own bread at all to do any of this it's like yo we can make the relationships if we can build the relationships and in those relationships get us like people who are willing to put money into it then that's good too. I study rock a fella I study Kanye I study whoever always use somebody else's money that's it you're giving me the money I ain't gonna use my own money to fuck that. Investors, labels whatever the fuck y'all throw the bread I'll spend your bread. Now I want to make clear that this situation isn't something that everybody can make happen for themselves you have to have the right people on play while Sue and Ghost have a great duo relationship while the artist is focusing heavily on the music and the managers out there hustling hustling hustling making connections and you know being very entrepreneurial and how to flip stuff and there's still heavy exchanges of value at the same time it's not like the original people that they have no real relationships with them trying to actually get them to do something for them without giving them value in exchange. Now if you watch that full interview back when I drop that you'll see a little bit more and get an understanding from that backstory but even more importantly than that Ghost expressed this hunger for understanding how to spend certain money because money does get spent at the end of the day. Yes they got to a certain level and while Sue has actually he has a real legitimate level of success music is dope by the way but when you start having to push and blow up to a certain level of money needs to get spent you need to know how to do that what to do with it so he's still getting all this knowledge on Facebook ads and things like that so don't get it twisted and be like I have to never spend any money ever even if it's getting investment because he talked about getting investment from other folks where he can push that money you still got to know how to utilize whatever investment you get or you're not gonna get any more money from anybody. So I just want to make sure that I was understood that there's a lot more that you probably can do or get done if you're in the right situation without spending money but at the end of the day you really need to know how to spend money and market. You will hit some sort of ceiling. I didn't make an extremely in-depth Facebook marketing specifically for artists course just for my health. I know that at the end of the day it's a need I wouldn't make it if it wasn't a need. If you guys want to check that out I got a link in the description below I'm making a super cheap for artists because these things are extremely expensive. I saw a lot of courses out there that was just you know a thousand plus dollars and of course this video is brought to you by brandmannetwork.com. If you like this video go ahead and like button if you like it you might as well share it and if you're not subscribed you know what to do. Hit that subscribe.