 Live from Las Vegas, Nevada, it's the Cube at IBM Interconnect 2015 brought to you by headline sponsor IBM. In Las Vegas, Nevada at IBM Interconnect, this is Cube on the ground and I'm here with Ryan Boyles, a fellow IBMer who is spearheading the charge for the social media for all events for IBM. So, Ryan, can you tell us a little bit about what you're doing at IBM Interconnect specifically and social media? We have lots of programs designed to sort of not only tell IBM's story but allow all kinds of folks whether they're IBMers or clients or business partners or just industry sort of thought leaders and influencers to talk about the challenges they have or things that they're doing with cloud and mobile technology. Awesome. So, I see the hashtag IBM Interconnect all over Twitter, you guys are really trending right now. What kind of methods did you get to really create such popularity on Twitter and what campaigns are you running? Well we've done, it's a big sort of mix of paid, earned and owned as part of our strategy. We really have been encouraging all the influencers around all the different stream, you know, the curriculum areas that we're talking about here this week. Get them to talk about what they think is happening and what they think is coming next and all around this whole theme of a new way to do things, to work and to collaborate with each other. Awesome. Yeah, it's been great. So can you tell me a little bit about what you think the values of social media for business are? Wow, we'll be here a long time. That's a broad question. Yeah. No, but I think for me my personal story I think is applicable here because I started life in IBM as a developer, you know, so my background is computer science. So I understand sort of, you know, our technology really well, I understand sort of the mindset of the folks that we are trying to talk to and work with. So for me as a marketer, using social media, the value is just connecting with other, you know, like-minded folks. And so for us, our job on the social team is really to enable people to do that and be connectors. Awesome. Yeah, you guys are doing a great job. You're definitely at the forefront of everything. We always see IBM forward-thinking, next always on to the next coolest thing, the next trend. So what are some trends you're seeing in 2015 for social media? What's been trending? What's cool? What's the best new app? Well- A lot of questions there. A lot of questions. I'll start with trending, I think, some of the coolest things that I've been looking at. And this is, you know, going throughout all last year and then leading into this conference. It's really our efforts with using cloud technology and mobile technology to create a platform that developers can use to create applications for Internet of Things. So Internet of Things is kind of a buzzword for a lot of people, but we've really created this cool thing that we think is easy for folks to, you know, tackle some of the challenges that a lot of folks are talking about with Internet of Things. So for me, my favorite app right now is Vine, not a new app, but for me, using social media at events, especially, I love just giving, you know, little moments throughout the day of what I'm doing. Some are serious, some not so serious, but in the marketing team, we really are trying to allow people to understand how to navigate something as massive as interconnect. Well, you guys are doing a great job. Last question. Is there anything that IBM is working on right now that, you know, next steps for some social media techniques and campaigns? Yeah, one thing that it's not really, it's not really, I would say, a formal thing yet, but everything that we've been doing with our developer program, DevAT, we're looking at how do we do more of that at smaller events? How do we do more of that at an event of this size and do it better and really not just reach the business audience, but really become a place that developers want to hang out and collaborate with each other and network and all those things that they would normally do at meetups in their own hometowns. So hackathons, all those sorts of things. We really want people to try our technology and understand that there's so many things they probably don't know that IBM does or really excels at. Yeah, IBM is one of those companies. You guys have your hands in a lot of places. A lot of IBM research projects, all kinds of stuff. And actually, I want to ask one more. What does join the conversation mean to you? Join the conversation. So I'll go back to a point I always make about social media, which is it enhances your face-to-face interaction with folks. It's not sort of one thing that you do when you're sitting behind your computer and one thing that you do when you're walking around. So for me, join the conversation just means that you really need to be a connector for people and open yourself up to learn new things. And in turn, you're going to be able to share better with the folks that want to know what you're working on. Awesome. Well, thank you so much, Ryan. Again, we have Ryan Boyles here. And you're watching The Cube. I'm Ariana Grato, tuning in from Las Vegas, Nevada. Check us out at interconnectgo.com.