 but average retention rate, new donor retention rate. So not just how many people who gave in 2019 came back in 2020, but did we get first-time donors to give a second gift? Did we get repeat donors to continue to give? So it drills down into individual donor types as well. And it's good to just kind of compare to your own performance and see how well you're doing compared to the sector. So what on the average would you say, I mean, this 45%, that has been a consistent kind of area. So we should be looking at that kind of as a standard mean. It's kind of like the 2% of GDP, right? That fundraising represents, it doesn't really change very much. You know, you may have 43 one year and 46 and 44, but basically that's where it stayed for those almost 20 years that the FEP has been looking at it. And what I say to that is, it's not getting any better, right? It's not gonna accidentally get better. And the organizations that really put a focus on stewardship and trying to improve their rates, they're gonna stand out amongst the organizations who don't because like you said, Julia, I think your spot on is, it's not really a metric that I think is on the tip of people's fingers and is something that maybe they're actively trying to improve. But it should be, it's a great upstream kind of organizational health metric because it informs certainly revenue, lifetime value of donors, so all that future revenue and it can kind of alert you to maybe gaps in your communication process. Like if you find that, gee, our brand new donors don't give a second gift, well, why is that? Are we welcoming them well enough? Are we giving them the information that we think that they want in that first year of giving? And it can really kind of guide your efforts in sort of your communications campaigns, your fundraising strategies. It's a good kind of bellwether for what you're doing.