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Tippex Social Book - Case Study

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Published on Jun 5, 2014

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with
another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...


This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the
first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a
world first!
The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the
book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with
Tipp-Ex® to protect its contents.
With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter
and the bear and help find the thousands of words, which have been covered in the book.
Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete
the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.
Once completed by users, the "Social Book" will be printed and published.
Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite
their lives.
RESULTS AFTER JUST 48h
161 participant countries
5 minutes of average time spent par visite
110 people potentially reached
+ 13K shares on social network
+ 276 apparitions in media

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