 Now you're going to learn how to create successful professional converting videos for the ads that you are going to run. Most audiences enjoy watching a good video of the product that they are about to purchase since it showcases the product in a much better way than photos do. Now I'm not saying that image ads or gif ads are not going to perform well but there is a much higher chance that a good video will be able to convert more customers. So let's start with the basics. In order to create a successful video ad, the first thing that you're going to have to have is a video for the product that you want to sell. Now if you are working with suppliers like Aliexpress and China, many sellers over there already have videos ready for their products. They are not usually professionally made videos, it's usually by some Chinese source and you usually have some Chinese letters in the video but that is one way to get videos for your ads. Now most US suppliers do not offer videos for the products that they are selling. We are going to have to get creative and make those videos ourselves. Now if your product doesn't have any videos attached to it, there is a couple of things that you can do. One, you can reach out to the supplier and ask them if they can supply you with a video for the product. The second method is to order the product to your home and not a lot of people like this method especially if they are testing out 20, 30 or 50 different products, they don't want to order them all to their houses. For one it's costing a lot of money and it's consuming a lot of time. But that's another method that some dropshippers use. The third method is to try to find a video for this product through other suppliers, although in this case you're going to have to make sure that it is the same product otherwise you won't be advertising the same product and this could cause problems later with your customers. So let's start with the first scenario where you already have a video for your product and you want to create a video yourself. If this is the case then you can use services like Animoto as you see over here and this platform allows you to create your own videos for your ads and it's made especially for e-commerce business owners like you and I. So the first method is to use websites like Animoto and there are a bunch of more websites where you can create videos for your ads. Although once again this one requires some work since you are the one that is creating the videos for your ads. Now if you are going with a method like this you can use free sound libraries to get some sound effects and background music for your videos by using YouTube's audio library for example. They have a whole bunch of sound effects and background music to use for your videos so check out YouTube's audio library and get those free sounds for your videos. Now the next method that I want to talk about to get videos for your ads is using a third party service provider which will create the videos for you and you don't have to do anything besides sit back and relax and just wait a couple of days for your videos to be ready. What am I talking about? Let's go on over and check it out. There is a website called ecomvideos.com and what they do is exactly what I just mentioned. They will create professional converting videos for your video ads. All you have to do is sign up with them. Signing up doesn't cost any money. Once you sign up you'll be taken to their dashboard and once you're in the dashboard click on video ads and here you can see the three types of video ads that you can order from them. You can order a single ad which I wouldn't recommend because you need to split test at least three variations which is exactly what you see over here in the second deal and on the third one you have four variations which is also good but I would like you to first nail down three variations. See that it works for you then move on to four. What you're getting here are three ad variations which means three different videos for your products which means the first three to five seconds are going to be different and this is very very crucial to when you are creating video ads, different video ads and testing out different video strategies. The first three seconds are always very crucial to whether the potential viewer is going to stay and click on this ad or if he's going to move on to the next ad. When you're creating an ad for a product with only one video there's a huge difference between that and selling the same product with two more videos to bring you to a total of three videos each one having a different three to five seconds. It will have the effect where the same person that saw this video but when he saw the first three to five seconds of this video it seemed like a different video even if it's the same product and they went on ahead and bought it. This is a very typical scenario when it comes to e-commerce marketing therefore I highly encourage you to go with three variations for split testing. This way you'll always be able to spot one or two ads that are not performing well when compared to one ad that is performing well for you and that is how you're going to learn how to spot the differences between successful ones to not successful ones and how to multiply your success and scale up those successful ads. Once you buy your video ads you will see them on the order screen over here on the left click on that order and here you have a text box where you can send a message to your video editors and let them know exactly what you want on your ads and all kinds of points that are important to you. Once you're done writing down your messages click on send message and you will have a message history for each order that you put onto the system. Now to sign up for e-com videos you have to use the link that we have in the resources pdf for this course. This way you can use the code AUTODS when ordering your videos and you'll get a 10 discount on top of everything so you'll lower your expenses this way you can profit more and you'll have professional videos made for your ads. So use that link in the resources pdf to sign up to e-com videos and then you'll be able to see the dashboard and everything else that I'm seeing here and you'll be able to put in an order for the video ads that you want. Let me show you an example of some video ads that they have created for others so I'm just going to play all three of these ads really quick you won't hear the sound because it's in my headphones but as you can see here they're adding the text and they're making the videos look professional they're working hard on the first three to five seconds but also on the rest of the video to simply make it look good converting professional and this is exactly what they can do for you. So once again just use the link that we have in the pdf for this course to sign up with these guys and let them do the hard work for you. Your assignment for this lesson is to create one to three videos for the ad that you want to run. I really want you guys to go with three because if you're only going with one video ad it's like adding only one product to your store so you're not testing enough and you might be missing something small that the second or third ad might have given you and that would be the big difference between success to failure when it comes to running ads. I don't want you guys to spend money and then see that money go to waste therefore split testing is very very important. Get those videos and I'll see you in the next lesson where you will start setting your campaign goals. See you in the next lesson.