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Published on Mar 20, 2018
This is an introduction video to Instagram Shopping, allowing businesses to tag products in their organic posts and for people to seamlessly shop them. Read more about this here: https://digital-matchbox.com/instagra...
To enable Shopping and create Shoppable organic posts on Instagram:
1) Make sure the Instagram app is updated 2) Sync a product catalogue with Facebook Shop (Instagram pulls the Facebook product feed through) 3) Click ‘options’ on your Instagram business profile, scroll down and select ‘products’ 4) Authenticate your Instagram business account via its Facebook account 5) Choose a product catalogue to sync with Instagram for Instagram Shopping 6) Once set up, upload a photo as normal. On the caption page there will now be options to tag both people and products 7) Select ‘tag products’ and in the search bar type the name of the product 8) Move the tag to the correct spot on the photo 9) Instagram will pull in all product catalogue information from Facebook, including a link back to your website from the photo. Up to five product tags can be added per photo. 10) Click ‘share’ to set your shoppable Instagram post live!