 Welcome to JSA TV and JSA podcast, where we're covering the latest stories, trends and innovations with leaders in global connectivity, real estate, and the networks within. My name is Emily Sherer for JSA, and I am joined today by Kim Gunalius from Vern Global Finland. They are an industry leader reimagining the future of environmentally responsible data center operations. Kim, it's great to see you again on JSA TV. Thanks for having me. Absolutely. So as the first hyperscale level co-location company in the Nordics with a third party climate neutral certification, this conference is a great fit for you, obviously all about sustainability and ESG goals. For those that might not be familiar with Vern Global Finland, can you share a little bit more about the company, your mission and where you're located? Sure, absolutely. So Finland was started in 2011 as Fikolo. We always focused on environmental operations, going all in on acquiring green energy, and our first data center was an underground data center where it was naturally cool. So it's in the granite built by the defense forces. So a good location we thought we don't need to use so much energy for cooling. We've also implemented a solar power plant on top for those few warm days that we have in Finland. And ever since then, we have focused on sustainability in our operations. For instance, the network of tunnels was there already and in Helsinki, we actually built our data center into an existing building. So it was a brownfield. So this way we save quite a lot of CO2 footprint by not having to construct ourselves. So along with that, we did our climate neutral certification in 2011 just to get a sort of third party stamp of approval to show the world that we are serious about this. And we've also done a green bond, which we got the best rating in 2019. We did that. And last year, the company Fikolo, as it was called then, was acquired by Verne Global. We've got data centers in Iceland and London. And Iceland is also a perfect place for very green operations with their grid being fed by thermal and hydro. So it's great to be part of such a family with the same kind of focus. And our owners are very much focused on this. So it was super important for us also from a capital perspective and from an ownership perspective. And we are all very much focused on taking this to the next level with regard to all the sustainability initiatives that we can. Absolutely. So yeah, perfect conference for that message, for everything that you all are working on. That's fantastic. And now tomorrow, you're going to be on the keynote panel and it is about how to avoid greenwashing and exceed customer expectations. This is such an important topic that people are talking about, you know, not just saying you're doing something, but actually, you know, walking the walk, talking the talk. So what's something on that panel that you're hoping people are going to take away from what you're going to share tomorrow? Sure. So greenwashing is very interesting in that, shall we say, the requirements seem to be changing. It seems that everybody is looking, they're kind of taking a looking glass and looking at what you are reporting and challenging you, which I think is really good. And also the one thing that is happening is that regulation is really, shall we say, more serious in this area. So for instance, labeling products as green or whatever, there's a ton of different labels and now there's new regulation coming out. So this means that the environment is really complex and the greenwashing in itself is something that, you know, it's a difficult topic. And I think it even varies on your location, what can be considered green and so on. So you really have to look at it from many different angles. So the panel tomorrow will be gathering many different experts with many different ways of looking at it. So I'm going to be, you know, of course, thinking about it from a Nordic perspective, but there's also more global perspectives there. So I really look forward to the discussion and I hope it will be also, you know, more of a discussion than just people commenting, if you will. Absolutely. Great. Well, I hope everyone can come and check that out as a reminder. It is tomorrow and that is the panel about greenwashing. And then also you are a thought leader to another initiative, greener data. This is actually something that our agency started as a book. It is actionable insights from industry leaders. And you're going to have a chapter in the next version of this is coming out Earth Day 2024. Can you share a little bit with us what that chapter is going to be about and what you're going to be talking about? Sure. Well, firstly, I would like to comment that the first initiative of the greener data book, that was a really great initiative. I've had so much positive feedback from people, you know, just about what I wrote, but the way of bringing the industry together to think about these challenges from different perspectives and, you know, sharing insights. So the chapter in the next book will be focusing on AI and the requirements for liquid cooling and what that means, because AI is coming in such a big way. It's going to change a lot of the things that we, you know, the way we are working and the cooling solutions, you can't just go with normal sort of air cooled. You will have to evolve. So I'm going to be talking about that and what it means for sustainability. And also in a slightly more broad perspective, looking for instance at heat reuse, which is enabled by intelligent use of liquid cooling. Yeah, absolutely. And I think everyone's kind of coming around to that, right? Air cooled is out. You've got to have the liquid cooling to support the AI. So very interesting chapter. We're really looking forward to reading it and everybody you can read that one greener data volume two comes out on Earth Day in 2024. Kim, it's been great to have you here. Thanks for joining us today. Thanks. My pleasure. Absolutely. And to all of our viewers, thanks for joining us. We are signing out here from data cloud ESG and we will see you soon.