 But all right, let's get into this next topic and the video no longer has sound so we can't play the clip But what this clip is or what this content is really let's start with this subject Can people fall off and if so, what does it really mean to fall off in the clip? DC on fly was a comedian Artist dancer all of those things extraordinary Renaissance modern day Renaissance man He's the he's the hood Sammy Davis, and he's a hood. It's a Sammy Davis junior. Yeah, Sammy Davis junior He's the hood Jamie Fox. You know, I mean Now he basically says Hey, bro, that's falling off shit is bullshit. You know, I Have been in front of people's lives been out here in the streets Like coming to the media kind of blew up for like 10 years now She's crazy. All right, five more years from now when I'm like, I think he would be like mid-30s or whatever I don't want to be in front of y'all. All right. I got kids. I got a life I'm trying to become the behind the scene business man Mm-hmm. And what he was alluding to is something that I agree with which is Yo, man, a lot of this fall in my shit is just perception And a lot of this perception of course is based on what the media has going on So if you just don't see me no more, I fell off That's what most people are really just defining it by but I realized early on I will be watching TMZ the show And I'll be seeing like some Old like I don't know actor or something and they'll be in some fancy store on Rodeo Drive and Actor actors look like they doing good in life. And I was like, dang, bro Like and I'll ask my dad or grandma about them. Yeah, I'm like, I've never seen this person anything They're like, oh, yeah, this person was big back in like 1980 Yeah, I'm like, well, dang, I ain't seen them anything I don't even look like they did anything in my lifetime in terms of acting and acting like any kind of acting gigs and shit But they still at this expensive ass store, you know, I mean in this well-to-do environment So how are you judging Bob falling off because if my lifestyle hasn't fell off What do I really care about all this other shit? But Shawn, you know, it's not that simple man It's about what we as the people can see and put our fingers on and and when's the last time I seen you at a Collie Jenner birthday party, but you know saying none of those things that happened recently Then then who cares that you're still financially stable and probably doing better than 99% of the rest of the population See, that's the damn shame though. You just actually hit that shit on the head. The Collie Jenner shit You know what you just remind or made me realize? You can't like personally you can't follow these niggas idea of your life falling off or not because they really don't know when you're on That's true. Yeah, I think of the thing. Oh, yeah, Collie Jenner birthday party or he had this event Or he's standing next to that person he on you be broke as fuck and then you disappear They think you fell off and you be good. Yeah, so dictating your life by anything Based on what the public thinks you probably gonna be messed up anyway, but so how can we care about? The perception of being a fall-off when you really didn't know when I got on where in this line You might have saw a lot of events and visually somewhere in that event and occur on period of time I did get on but you don't know when it actually happened and I was just finessing your ass until I finally got on Making this shit look good. Hey August 12th myself Sean and Jerry McKee will be hosting a live event in Atlanta We'll be sharing some of our best marketing Branding and content strategies that we haven't really been able to put out anywhere else So if you want a reason to come to Atlanta or if you're in Atlanta But if you just want to dapple sup and see if we real go and get your tickets at no labels necessary calm Or check the link in the description if you're watching this on YouTube We're only doing 60 tickets like a hard 60 tickets So you want to make sure that you're one of those 60 once again no labels necessary calm or check the link in the description And we'll see you there. That's why they need entertainings and to put that they taxes off man I believe that so I can be like damn, but he was only making 60k a year when this movie was top of the charts You know I'm saying I want to see that man I want to see that information line up like I think Chris Tucker said he got like 5k off of Friday. Yeah I'm saying hit movie. Well, that was a cold hit at first right cold head But again perception like if you're a super fan of Friday like early on in that era. Yeah, you're just seeing this and it's big in your community You think this and they go on. Yeah, all right even before it hits pop So That's a whole another thing like whether they should have been made more or harder cuz you may know that was gonna like take off That's necessarily right But yeah to you you're like oh this person's on you making these assumptions and with those assumptions that they're on There's a certain amount of money that you Associate with that. This is crazy about art bro. That's actually what is crazy about being an art, bro the moment there are a Lot of people that know about it the people assume there's a lot of value there It's just it's so funny to think about that You know say it's like it's like that could be a picture on a wall and one person is looking at a picture And we're all that all that picture is worth nothing But if you walk by the hundred people are staying at the picture you assume the picture is worth a lot You know say it's crazy It's crazy how that works when you really break that shit down because it's all just us feeding off each other She must be worth something Like even that was the point like DC on flowers making right I did Like we view just falling off as like lack of mainstream attention, right? But then to your point like it's a lot. What if I'm better off financially? What if I never cared about mainstream attention, right? There are artists who were if we keep it music who was shot to the top of that shit They're like, you know, you can tell they really care about that now thinking about something like a Malcolm or right? Yeah You know, can I say that Malcolm or is no longer as popular as he was and what was that 2016 2017? Yeah, 100% can I say that Malcolm or is falling off? No, right? You know I'm saying because the last I check he still streams very well You know I'm saying he's still making money. I mean, there are lots of artists who come and go in that and I think was interesting Is that underrated any story? Don't Malcolm or anything. We need to interview Malcolm or something. Hmm. I mean No, I ain't got nothing details man. I'm not a huge fan of music, but I want to understand. I want to hear the details Yeah, I remember Yeah, you're right. The story will be interesting. Yeah, the story will be interesting. I'll be forgetting people be watching this man I can't can't be speaking like It's okay, I get it I get a random DM every like that you watch this it's crazy With your boy Cool People out there listening to this man like he doing your thing. I keep it going man. You're an inspiration to somebody not me somebody But but like I think The perception of falling off doesn't hold as much weight as it used to be right because being saying somebody fell off in like 2000s something like that Was was detrimental because there was no way for us the public to verify now. I can be like damn What happened to such and such? Oh that dude fell off. What go look at his Instagram I don't know man. He just posted a picture 30 minutes ago. That's you got a million likes go to Spotify I don't know man. He's still got eight million monthly listen Rocking I can do all this research pretty quickly to like verify a man Somebody fucking with them even if it's not me right versus like back then it was just kind of like Oh, what happened to such and such down? I think I just fell off. Oh damn Go on about your day, you know saying no way to really really case it out and see see what happened to him and out So I think that there are artists that we are getting to see enough artists who don't always live underneath the mainstream son To show us that hey being under the mainstream light doesn't necessarily mean that I'm on right to your point We've seen lots of celebrities and big artists in the limelight. They've come out with We learned just the craziest personal life shit was going on right there was down bad in the certain ways and then vice versa Right, we've seen ours. It was like we black damn I ain't seen you in years and they pop back out and they doing better than the You're saying like damn bro, you know, I don't drugs no more. It's a clean I'm saying like your house look nice from this Instagram live, you know, it's like a cool place that you went I mean, you know much better more solid play. So I think like Just that perception of falling off is gonna have to change at some point It can't it can't it's not gonna be the same insult it once was if we keep hanging on by the same standards If people want the you fell off insult to steal here We got to change the metric of where falling off means, you know, man, we got to yo because in most cases it really means that Niggas who didn't care about you in the first place Aren't seeing you anymore Yeah, it's like you got you got your core fan base You get that before you hit mainstream once you get the mainstream That's when you start getting people's faces who don't really care about you But they see you so you become a brand that has that extra equity. Yeah, but you disappear from the mainstream It's like, oh, yeah, I'm not checking for you. Anyway, I only kept your mind cuz you were in front of me I have a choice. Yeah, I have a choice. You kept saturating my damn purview now You only got your super fans and people who care about you in the first place Which is that's really what most of these artists are trying to get to yeah Like, you know, they don't really care about I don't know the mainstream, I guess, you know, and especially today's mainstream Yeah, and I was gonna say that usually the ones are so you can say like actually truly fell off right the ones that kind of Chased mainstream, but didn't have either the work ethic or the music of the brand to To stay there, right? That's right. It's a personal thing. Yeah Like, oh, don't try to finesse it and act like you didn't care about this shit right now You fell off by your personal goal standard You was one saying you wanted Grammys and billboards and Top 10 hits every other week. You know what I'm saying? So it'll be that right like they'll kind of fall off based on like just their own goals Or to your other point, they didn't do the work to build a core fan base on well Cuz I don't get me wrong. I have truly seen some artists fall off. Don't get me wrong. Anyway, um Slim Jesus He never like fully got on for me. So I don't you know what I mean? I can't I can't speak on Let me look up something real quick if I say the next one I imagine you found the data that you were looking for. No, I was about to unfairly sell artists fall off But my service is terrible here. Who was the artist that you know, I don't I don't want to say No, bro, you gotta put it out there. So then we can discuss how it might have been that you Incorrectly thought this artist fellow. I was gonna say because I just know I'm wrong But I was gonna say Matt ox and block boy JB But I know but I just feel like I said once again people listening my phone does not currently have service Is where you on Sean's basement? Oh, that's that's okay. No. Oh, yeah Well, we we said Matt ox. Yeah So I want to see which our perception would be of Matt ox falling off. Okay a 56 He has a hundred fifty six thousand monthly listeners. So you would consider just if we're going off a Spotify stream alone Because of course we talked about how the other parts of life might not have fell off Would you consider that a follow? No, I wouldn't okay Well, that's all I said, man I was gonna I ain't wouldn't throw him out there because I can look the numbers that fly a black boy probably at least two million Oh, wait, that's the wrong page. Oh, I was like, damn. That's a hard fall Like you don't even got a spot of my account number, bro. How did I spell it wrong? Oh, you put a k It's just two C's That's what I thought I did. Oh, you got a kota. Oh, but then the page right here Oh, there you go. Okay. Oh, it's only one. Okay. That's what it is Yeah, 3.2 million So he hasn't fallen off either clearly Now Why you thought these niggas fell off, bro? It worked What what lack of information have you received that might have allowed you to receive that They could have fall off See what I was about to say is gonna prove your point But I'm just gonna leave it because this is what I had at first I was about to say the only time I ever hear about block boy jb Is usually around his personal opinion around things and not music But then I know the argument could be like well if we care so much about his personal opinion on things Kendrick met argument He hasn't fallen off because we don't care about the opinions of people that have they have fallen off Which is a fair critique I hear from everybody. You know what I'm saying that makes that um And I was going to say the same thing for my ox, but then what Was about to make me change my mind is there's a very reputable Like publication youtube channel that I follow that talks about like rising underground rappers and like people in like that world And I just did an interview with him interview went really good. You know what I'm saying like the feedback on it was great People was talking about so that that I can't even say you know what I'm saying He fell off because of gourmet's your point His core audience that core demographic over there still cares about it. He still cares about it, man It's like yeah, I wouldn't have thought of either those two Yeah, man, I know we had to use me as a live example for you know But it's perfect, you know, it's like because we all are So we might not use that word fall off because you might not be the person who wants to like throw that out there But even like in your mind personally, you might think like what happened to that person I haven't seen him in a minute and they could be a lot moving and shaking doing just fine Matt I actually would have weirdly enough would have probably expected Matt Thought that less about Matt than I would have about block boy JB Okay, he was so he came up in the niche in the group Right, exactly because he was already strong niche and a niche and you know had a specific group that wasn't necessarily commercial Street tends to like get kind of Really fast You're commercial and successful Well, at least commercial street, right? Yeah, and or you're not really winning at all. Yeah, so but it's crazy Yeah, which I didn't buy I still didn't think black boy JB if all of but like that's a Harder one to sustain in my opinion. Yeah, I mean he is living off hits too, bro I forgot he got a good like and that's other thing too about the five things like you can get a good string of hits before you do Decline you good He is living man. I saw that matter man. We living good another day above ground Last month saw that man. He's trying to convince us that the xbox is better than the play session You know what I'm saying? I just I can't get with that. That was the thing for a minute though There was a period of time where most people did think xbox was better than play session Like we're talking about maybe Like the mid 2000. Yeah When microsoft was on their whole support america propaganda campaign your bob game american whatever the fuck You know what I'm saying? There was No, bro, the japanese gotta figure it out man To these controllers and there's haptic feedback man Oh I I pull it up a designer right here because I know a lot of people feel he fell off but he's getting 5.2 You know with 5.5 million monthly listeners, but people still care about his music now Again, even if music is like about your primary songs Your top song Is that something that we want to look into deeper when it comes into a fall-off conversation? Like this is just us investigating and musing through where you could Finding a way that you can't claim somebody fell off successfully It's a true haters conversation How can I effectively? Say that he is fell off If I was going to play devil's advocate, uh-huh. I think I got away. Yeah I was gonna play devil's advocate. I would say the recent music isn't where It's kept them in the top all the block boy JB's biggest hits was from like four or five years ago And then who just showed designer designer same thing all his all those songs and his top That's holding that for like three or four years ago. They're all massive songs. So it makes sense that Two to three million people a month was the only listening to these songs. You know what I'm saying? So if I was going for the hating narrative, that's what I would say It's like your recent stuff ain't really hitting like your old stuff. Yeah, man That would be considered fall-off that That's the greatest argument for saying I fall off I think it's the argument most people will lean on how I don't see you a lot and your new music ain't hitting And we don't care about it as much It's really a we don't care though Yeah, because there'll be plenty of people who they might not get that perception the music could be even better That's true That's the weird part about it. It's such a media attention and crowd perception thing when it comes to art forms period And you know that might suck for many artists to hear but it's like on the capturing value from a business standpoint It's all based on Other people thinking it's good even though this core of art is not supposed to be about other people thinking it's good necessarily Yeah, that's what I said. That's what's so crazy about it, bro Like people can literally change the value of your art in the drop of a dime, bro like we like we see it with viral moments and you know and Council campaigns, bro. Just your entire value can be changed like this. You know what I'm saying? She's crazy. She's crazy. But you know, even Drake once said, you know, they try to tell me I fell off. Oh, I needed that and so So use that language is you know, if you listen to this blockboard jv Malcolm or Because I fuck with all three of them personally. I was listening to blockboard jv the other day You know what I'm saying? Use it as motivation Yeah This is funny as part of me This is a matter of being on the boat like smell that man, you know, I pull what you brought what you count on fill up Oh, thank you. I needed that. It's the spark. I needed the k and looking for motivation Yeah, the ooh Going back to the studio right now