 about programmatic advertising or speaking programatically it's no longer a buzzword you know it's more about highly targeted data-driven campaign management right and it helps you connect connect means it helps you connect your audience it helps you connect the users it helps you connect or retarget users it helps you connect behavioral segments or it helps you connect the interests of your users it helps you connect the dots by dots here and trying to harness the power the open internet holds right when we talk about open internet does anyone know here what open internet means you know when you compare it with the traditional world gardens and streets it's a mere 35% chunk of users whereas on the open internet rest 65% of users are readily open for you to advertise right so giving an instance here it's more about reaching out to the right user with the right brand