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TEDxFedSquare - Ken Roberts - Instinct, Reasoning and Rigor.mov

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Uploaded on Sep 21, 2011

As an innovator of methods which inform corporate market share growth, Ken delivers a profound case about the pivotal role of judgment in decision making. Raising a concern that, instinct without sufficient reasoning and reasoning without sufficient rigour has and will continue to drive poor business decisions.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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