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Published on Mar 17, 2016
To properly measure efforts, digital marketing analytics is key. Marketers need actionable insights in real time. Google Analytics 360, part of the Google Analytics 360 Suite, integrates with automated bidding platforms to optimize campaign spend on-the-fly. To grow its Tokyo makeup brand, Shu Uemura, L’Oréal turned to Google Analytics 360. The marketing team used Google Analytics 360 to find and engage makeup enthusiasts who share interests from travel to yoga. Seamless integration with DoubleClick optimized placements daily to draw more people to the brand’s website. Khoi Truong, Director of Media & Analytics for L’Oréal Canada says the results are game-changing: Google Analytics 360 helped double anticipated revenue.
Discover what modern marketing measurement can do for you and visit g.co/360suite