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Published on Jul 29, 2014
Mike Wilkinson, Director, Axia Value Solutions presents at Outperform Europe 2014 in Cannes, France.
An engaging and dynamic presenter, Mike Wilkinson has been working with companies all over the world helping to make sure their sales teams understand value. No matter how much time and effort is spent on calculating prices, ultimately someone has to sit down and face the customer. All too often business is won through the application of a discount, not the communication of value. He maps out the sales role in communicating value and prices effectively and looks at some of the challenges.