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Uploaded on Nov 9, 2011
Given the need to continually communicate with employees, customers, partners, and other stakeholders it's easy for organizations to overlook the question "why are we doing this?" Without an overarching purpose, internal and external messaging can become reactive and contradictory: in-the-moment responses with no connection to business goals. It's not only important to be clear and compelling in your communications today, it's vital to your competitive advantage to be strategic.
This webinar covers selected core concepts within the Strategic Communication Certificate Program offered by the Professional Development Center (PDC) at The University of Texas at Austin. Communication expert, author, and PDC Instructor Dr. Liz Alexander is the presenter.