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Published on Apr 30, 2012
It's hard to stop a Trane. This is more than a set of words living beneath our logo. It's a legacy. It's the attitude that drives Trane test engineers to go to extreme lengths to make Trane the most reliable name in heating and cooling. The new Unstoppable Campaign brings the venerable slogan to life in epic form. We're taking the product-testing story out from behind the steel doors and thick glass doors of the lab. The setting is a remote dry lake bed, where we throw everything from a C-130 loaded with 3000 gallons of flammable liquid to an airborne city bus at it.