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The Search Program - Missing Children Society of Canada

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Published on Apr 18, 2016

Technology Powers Our Efforts: MCSC is partnering with world-leading companies to evolve and scale our innovative communication social media tools and smart-phone applications.

The World’s Most Valuable Network™ (MVN) leverages the power and reach of social media to instantly spread awareness and alert the public of a missing child. MVN allows individuals for the first time ever the opportunity to ‘donate’ their social media news feeds, which in turn allows MCSC to notify users in a specific geographic region via Facebook, Twitter and BlackBerry BBM Channels of missing children in their area, effectively creating the world’s first online search party.

CodeSearch™ is a technology platform that engages corporate partners, their employees and resources via an app-based system in the search for missing children using geo-targeted push notification alerts and real-time news feeds. CodeSearch™ sends geo-targeted push alerts to people in the immediate area. Should local law enforcement require volunteers or resources, the MCSC can use CodeSearch™ to immediately transmit a call to action.

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