 Well good morning everybody. How are we doing today? Yeah happy? Good. Coffee's working. Great. Sorry you guys couldn't find some room in Tom's speech today but probably a promise to make it as painless as possible. Today's speech is about to get Yoast or your toast an SEO plugin developed by Yoast. So first question is what is the WordPress SEO plugin? It's simply an all-inclusive SEO plugin that helps users streamline basic SEO tasks. You are not going to leave here being an SEO expert. I guarantee you that. Okay we'll start this with just a short anecdote. I had a friend bless her heart that had a little cooking blog and she she wanted to you know start ranking the search engines for certain recipes and you know she reached out to me just for a little bit advice as to you know what what to do best practices you know certain tools to use. So of course showed her Google Analytics you know the basics and then I recommended the WordPress SEO plugin by Yoast. Well the mistake I made is I didn't really give her basic SEO guidelines. I just kind of hey here's the plugin you know it's pretty self-explanatory you know dive into it. Big mistake. About two weeks later she calls me and she's like hey I got everything set up on Yoast you know I think it's great you know you mind checking out just make sure I didn't make any errors. I log in and the first thing I noticed is in her title tag she had rank number one for cooking recipes. I said you were close but not quite. So you know the WordPress SEO plugin covers title tag, meta description, optimization, verification of third-party tools, on-page SEO analysis was probably the best feature that you'll be able to implement. How many here are just average bloggers? How many people own a business and look into optimizer site? Okay great. This will definitely help especially with proper social media integration. I imagine social media is pretty important for everybody because it should be. In bulk editing if you have very large sites it's this plugin will help you optimize all your titles and metas you know without having to get into every single page. So what are we really going to learn today? Catnip. All seriousness what I'm going to do is I'm going to just walk you through the plugin step by step, section by section. This first part you know typically I like to have an open forum but there's so much here that I want to just kind of get through the basics and at the end you know if you have any questions to write them down and then we can go over them at the end if we have enough time. Okay. Alright so the first section the first time you log in to WordPress SEO you'll have the general settings tab okay. The first thing you'll see is you'll have the start tour. If you haven't ever used this plugin just go ahead and and do the tour just to get a little bit more familiar with it it definitely won't hurt. If you've had a website and had just before and you currently have it and you think you just completely messed up all the settings you don't know what you've done just go ahead and click reset default settings and start from scratch. It's much easier to start from scratch than is to try to try to find the things that you missed. The third thing is tracking. Typically you can just leave this option blank unless you want to provide data back to Yoast. You know as the developer side of me always chooses tracking but it's up to you. It's your preference if you want to share your data. Security. I would definitely check this especially if you have multiple user permissions on your site. You've got contributors on your websites and you don't want them to be able to alter advanced settings like setting up 301 redirects and other things like that. So if you want to have you know a good just make sure that nobody else is messing up your site definitely click on this. Security. Webmaster tools. Verification. You want to use this section to verify Google being Google and being Webmaster tools. Is everybody familiar with Webmaster tools? Definitely do some research on Webmaster tools. I can't get into it too much today but it definitely helps you submit site maps. It gives you an insight of how Google sees your website. So definitely want to link up your blog to this. When you set up your Webmaster tools Google will provide you a snippet of code and you can just come plug it in here and click save and it'll automatically populate it for you and get it connected. It also can verify some other tools like Alexa, Yandex and Pinterest. So if you guys are using those tools as well this will help you streamline that as well. Titles and metas. I know everybody here has got to be familiar with Titles and Metas or at least heard them at some point. Right? Coffee wearing off. Alright so the first thing we got here is title settings. Google or WordPress is going to automatically detect whether or not that you need this option enabled. However I have seen some instances where you'll start getting duplicate title tags and so what you want to do is you are seeing duplicate title site titles you're going to want to check the force rewrite titles box. Alright so depend and every theme is different so just depending on the theme and if you see those issues that's when you want to check. Alright title separator. This is really up to your preference. This is the thing that separates the page title, your location identifier or your brand name in the actual search engines. Typically I like to use pipes. That's my personal preference. It tends to be the standard across the board but some people like to use hyphens. Some people like to use colons. It just really depends on what you want to do. Again I think the pipe is the best thing and my it just separates everything evenly and I think it provides a better user experience. Alright so as you can see this is one pulled from our website southern web. It just cleanly breaks everything so that's what I would recommend. Alright site-wide meta. Okay there's a number of settings here. No index sub pages of archives. So when you have a blog that's been posted then two years down the road it gets archived. You want what will happen is it can potentially cause duplicate content issues especially when you have paginated pages. So I would definitely click this option because you'll have that live blog and then within the archives a different section of your website that same article will pop up which may flag for duplicate content. So I would go ahead and check that. Use meta keywords tag absolutely not. There's no point. I mean if you feel like checking it go for it really has no influence whatsoever anymore. Back in the day ten years ago it did not the case anymore. Alright add N-O-O-D-P meta robots tag. This is for DMOS. DMOS is a directory a highly curated directory. It used to have a lot of influence back in the day still has some influence but what happens is you'll start to notice that your meta descriptions will be pulled from DMOS which you may not want. So if you start to see that happening go ahead and check that box but in most cases you're not gonna ever have to experience that. Same thing with the N-O-Y-D-R meta robots tag. It's not necessary unless you start to see that your meta descriptions are being pulled from the Yahoo description. So if in any case you just start seeing your meta descriptions popping up and they're nowhere on to your site I would go check Yahoo and DMOS but I highly doubt you're gonna run into those issues. General settings clean up the head section. This is really to help page load time. As some of you may know user experience is one of the main factors of ranking in the search engines these days. So page load time. The faster you're that your website loads Google is gonna reward you. If you and I are are targeting the same topic and my website loads in one second your website loads in five seconds which one has a better user experience. One second right? We want to prevent those people from bouncing off the site so one of the ways we can do that is clean up the head section here. The hide RSD links stands for really simple discoverability. This really for if you are posting to your word plus wordpress blog from other third-party platforms. In most cases you really won't need this but if you are one of those people who post from a third-party platform go ahead and check this. Hide the LWW or WLW manifest links. If you use Windows Live Writers anybody here who uses Windows Live Writers? I didn't think so. I don't know nobody ever uses it. So if you do use it go ahead and uncheck that or check it if you do use it. Hide short link for posts. Checking this box is going to remove the get short link box inside the dashboard when we're actually editing a page or post. It adds a little bit of code. Really could go either way. I would if you want that short link you're one of the ones who does do a lot of social media and putting your blogs out there and you like to use short links I would leave that unchecked but if you do you know want to clean it up and you have no need for the short links go ahead and check it. Hide RSS links. You definitely want to leave this box unchecked. This option is going to remove your RSS feed from the header and Google them being you're not going to be able to crawl your RSS feed. Your RSS feed is a great way for Google to really index your site well. So I would definitely leave this box unchecked. Social settings for Facebook. Everybody loves Facebook, right? Okay so what you want you always add the open graph meta tag. This is this is the thing that's going to make sure that your posts are being properly formatted on Facebook. So I'm sure you may have posed something the picture wasn't right or wasn't pulling a picture. It wasn't grabbing the right description. All those things you want to again it comes down to user experience. People are less likely to click on your your social media post if it's not optimized and doesn't look clean. So go ahead and check this. You're going to want to connect yourself either as a Facebook admin or use a Facebook app as admin. Just go ahead and connect your your Facebook admin just your personal account because then you can connect your actual page within that. Alright so you're going to want to plug in your your URL and then an image URL as well. So keep this in mind. A lot of people have a lot of trouble with the image sizing when they're posting to Facebook. So ideally when you're getting an image for your blog post or your page try to make sure that the image is 1200 by 630 pixels or as low as 600 by 315 pixels. This is going to make sure it's perfectly optimized for Facebook and it's going to pull the right picture. Okay so this what will happen is if there's not an image on the post this is what's going to pull. So that way you have some consistency in your post and that way you can always ensure there will be an image. Twitter? Same thing. We always want to add the Twitter card metadata. You can choose your preference on card type. You can have summary, summary with photo. I would go ahead and add the photo. It just it's going to post without have pictures. Tend to have higher click-through rates. They're more inclined to be clicked on. Of course you're going to want to also use your name or it's not going to work. For Google Plus. How many people in here actively use Google Plus? Okay everybody next year I want to see all those hands up because Google Plus is so powerful. As you know it's a social media platform and they prefer it. So many cases I've seen every single metric pointing in the favor of website A. However the only metric that website B has in favor of website A is Google Plus shares plus ones. So really start taking it you know if you thought well none of my friends know the people I work with you know is on Google Plus use it for search engine purposes because those posts actually are crawled by Google and will show up in the search results. They do get indexed. That is a whole different beast. I could spend six hours on that. Yeah. No you don't want to do it all. Like you said you want to have one page for each individual office. Absolutely absolutely. You should always be focusing on it. The minimum LinkedIn, Facebook, Twitter, Google Plus. Those four should always be in your repertoire. XML site maps. This is one thing that is probably the most beneficial thing you can do if you don't have an XML site map. Most if you do have WordPress a good chance you do but making sure you have this set up properly is imperative. So what exactly is an XML site map? Well it's simply a document that helps Google understand all the pages on your website. It's essentially an outline and tells them hey all these pages are connected that way they can hop from page to page and discover all of your content. Like I said always have this box checked. Your site map is always going to live at whatever your domain name is, www.bord slash site map underscore index dot XML. What you're going to want to do is as soon as you get this box you want to generate your XML site map and go back into Webmaster Tools for both Google and Bing and submit that XML site map. That way they have it in their records and it will dynamically update as you add pages. So don't worry about having to resubmit an XML site map. It will dynamically update as you add new content. Google Webmaster Tools. Make sure you want to you want to definitely set up a Google Webmaster Tools. Yes. Is there a problem if you're already using site map dot XML? No, this is just WordPress SEOs you know standard. There's no need to use both. So just choose one or the other. I would recommend using Yoast's site map. It's just never had an issue. I've never seen it have an issue. No, you cannot. That's what it's automatically generating. Yeah, absolutely. Right. And Google will you know the will end up eventually crawling it and finding that site map. However you know due diligence go ahead and just submit it because you're going to have a faster inclusion. You know if you're communicating with you you're just at that point you're just relying on Google to find you rather than going to Google and say hey here you go. Much, much, much easier. So what you say is use that URL your domain dot com forward slash site map and go to Webmaster Tools and include them manually. Yes. So there's an option inside Webmaster Tools and unfortunately I can't break down Webmaster Tools right now. It's a whole nother class. But there's a section in there to submit your XML site map. Another thing you have within XML site maps you can enable the user site maps. The user site maps you really only want to keep this option checked if you have a very large website and have a lot of contributors and you want to make sure that they're all getting credit for it. Typically we leave you know smaller blogs and businesses not really necessary and you can also choose which user roles to include as well. So you know if you don't want your editor or your you know subscriber you know any of those user roles to show up leave them out. Typically you just want your author to be authors he showed up in this. All right. So WordPress automatically pings Google and Bing every time you create new content. However Yoast has this plugin or this feature to where you can also ping yahoo and ass.com. Eventually these guys the same thing you know same principle you can either rely on them to wait and crawl your website or you can just go ahead and give it to them. So go ahead and just always have these options checked. All right. Exclusions is really up to you depending on how complex your site is you may have multiple custom post types. So you know pages and posts those are post types certain websites you know at Southern Web we develop websites if you're an attorney will create an attorney custom post type that way we can include every single attorney on the about page and simply all you have to do is fill out a form and it populates all the data. So different post types if you want to include in your site map that's really up to you. However there's certain post types you may not want to include in your your site map and are really necessary. I.E. media and things like presentations you may not want those in there. Excluding taxonomies just like post types you may have some of these taxonomies that just really don't make sense to include like format for instance not really necessary to include that. I would always leave categories and tags unchecked. Permalinks are the URLs that are used inside Wordpress. So we have the ability to modify how they're structured. So you have certain things like stripping the category base. You know so within your blog you may have different categories for say you are a personal injury attorney say you have car accidents. That would be a category. So within your blog you your URL structure may be domain name dot com slash blog slash car accidents slash post name. However if you've got blog and category in there tends to make that URL very long and cumbersome. So it's some in some instances if you have a really small blog and it's not a very deep architecture it does make sense to leave the category in there. That way people know what they're you know what section they're in. However if you've got a very intense architecture that goes deep I would go ahead and strip this because typically people have been browsing through and know what category they're typically on. Alright enforcing trailing slash this simply just adds a forward slash to the end. I always check this just for consistency because I hate when I'm just OCD and when I hate when I'm browsing from website to website and I notice things like the forward slash up there the next page is not there. So just for consistency case I would go ahead and put that in there. Removing stop words from slugs. So when you have an article topic that's maybe a longer and has stop words like and and but those those words have absolutely no SEO value. So there's no reason to include them in your URLs. However it is very useful to include you know target keywords inside your URLs but including things like and but not necessary and again it just makes those URLs a little bit longer and cumbersome. Alright so redirect attachment URLs apparent post URLs. This is a picture I actually really like. What it does is typically if you post a picture inside an article and you click on that image it takes you to just a blank page with just that image right. That's you know it's great if you want to download that image you know but it really adds no value to me unless I'm a developer and I need that image. Well what you can do is you can select this and what it will do is you know say you've reused an image in a different article. It will redirect that URL back to the parent post. So whatever the first post you used that picture in it'll reference that article and the reason I like it is if you've used that image somewhere else it will take you back and find other related content because obviously you know if you're writing natural good quality content. You know that picture obviously should have had something to do with that that previous first post. So again clicking on that image takes them to another piece of content that they might find relevant and useful. Alright reply to the question mark reply to cum variables only check this if you have a very large site with a lot of comments. What it is is if people have JavaScript disabled. It just removes the option to to crawl those things and really improves the crawling efficiency. So but really this is just a very specific case if you have a very large site where people comment a lot this is the only case that you would really want to use it in. Alright redirect ugly URLs to clean permalinks. You really have to be careful with this. It is effective but it is also known to break a lot of plugins. So if you do use a lot of plugins be very weary of using this. However if you don't use any plugins go ahead and use it because you know it's a lot of people will mistype a URL say they have your business card and they go to manually type in your URL. They may miss a character or whatnot and typically would pop up with the 404 page because that page doesn't exist. However WordPress is intuitive enough to notice you know hey this is just misspelling we know what they were trying to do and it'll send them to the right page. Canonical settings. I get a lot of questions about canonical settings. Typically basically what canonical means is if you've got say a parent page say I'm talking about appeals back to attorneys but then I'll also have another page about federal appeals. Naturally those are two related topics obviously ones more broad ones a little bit more targeted. However there may be some content on that parents page that I may need to reuse in my second page. So what the canonical tag does is it tells Google hey we borrowed some content from this other page. It isn't duplicate we meant to do this it was intentional please don't penalize us for it. So it just gives credit and it really passes that page rank back to that first page. Okay so it just gives credit where it's due. Oh yeah so there's two options there. You can force it to do HTTP or HTTPS. If you are having e-commerce site where your processing payments and the majority of your pages are secured then go ahead and force HTTPS just so you can ensure that everything is secure. Internal links breadcrumbs. Does anybody here know whether or not if they're using breadcrumbs? Do y'all know what breadcrumbs are? Breadcrumbs if you've ever been viewing a blog is at the very top it'll say home you know maybe a category where it says you are here you know it's almost like the you know those maps in the mall that tell you exactly where you are that's what breadcrumbs are just tells you where you are inside the blog. Breadcrumbs are absolutely great for search engines because it develops an internal linking structure that connects all your content. Great for SEO purposes always I would definitely recommend having your your breadcrumbs enabled because it just also provides a better user experience because you know if we're within the blog say they find this one article very useful they can see immediately that the categories and then go back and find other content that they find useful as well. So it's another way to keep them engaged to keep them browsing on the site. So definitely enable breadcrumbs. All right the separator um that's the separator within inside breadcrumbs so this is really up to you this is your preference you know I don't really recommend using pipes in this situation because you're really not trying to separate anything I tend to use the carrots you know it's widely known people recognize it this day and age you know as a breadcrumb feature and it kind of just insinuates hey I was here I navigated here then I went here you know so I would recommend using carrots just most people know what its intention is anchor text for the home page within your uh breadcrumb you can alter that so if you wanted to get your your home page a custom name within within the breadcrumb you can alter that there again it's your your preference typically I leave it at home because everybody again resonates with that no that's exactly what it is you can also append a or add a prefix to the breadcrumb path so again you can add something like you are here just to make it that clear that that's what this is for all right so you can set the prefix fixes for archives search pages and 404 page um it's really your preference you know I tend to make you know just go as far as you can you make it uh as custom as possible if you're on 404 page you know say oops this this page is broken here's some related links you can do anything of that nature so just make a custom it's up to you just again it's back to the user experience you can choose to remove the blog page from the breadcrumbs again this really just comes down to your preference and how much content you have if you have multiple layers of categories you may want to remove it but then again you may want to be able to give them the option to come back to your most recent post so six and one half and half doesn't the other so the difference as you can see home web design best fonts 2015 the difference that you that would be if you uh checked it you didn't check it you would have home blog web design best fonts in 2015 all right then you can also have the option to bold the last page i typically always check this just because it it uh it tells you hey this is where you are so again people resonate with it understand it i would go ahead and check that box all right you can also select which taxonomy you want to show within the breadcrumbs most oftentimes nothing is selected however you may want to include the categories i can't really think of why you would want to include tags because you might have multiple tags on a on a post category really just makes no sense if you are going to use this option however i don't really recommend it user using breadcrumbs does require advanced implementation so you'll have to take this code here and place it on any template file that you want the breadcrumbs to show up on so you'll have your post template and your page template typically sometimes people don't like to put the breadcrumbs on the the pages however i do i just think it uh it adds just it adds to the user experience so if you need your developer or somebody you know to dive into that template add it you know get them to do it if you're savvy enough to do it definitely make sure you get it done rss so rss feed um it this is a great feature um to make sure so you can prevent scrapers from doing too much damage scrapers are people who just scrape the internet for content and reuse it basically steal your content to put on their own blog and try to capture content uh traffic this feature what it does is it ensures that you're including a link back to your post and the blog so google knows where the original content came from so this is definitely a great level of um of security to make sure that you're not getting flagged in duplicate content because of somebody else's efforts all right so as you can see we can add content to put after each of the post speed really you only need to do one or the other you are allowed to input html if you would like so if you wanted to put a manual link you can but they also have these short codes that you can use to you know use the a link to the archive you can link to the actual post a link to your site or a link to uh your site with the site and the description being the entire link typically this is how it comes right here um standard right here i would just leave it default it does a great job on its own import and export this plugin um allows you to import settings from other seo plugins so how many people here do have an seo plugin but it isn't this one okay so you'll have the option to import those settings from there if you feel that they're accurate and you like how it's working so certain uh other plugins that you can use in other frameworks is head headspace two the all-in-one seo plugin is that the ones that y'all are currently using yeah i used to use it as well um so it does offer for the new and the old one and also it pulls the settings from wu themes seo framework okay um also if there's some other outlier plugins if you've used any of those you can try using the seo data transporter plugin it does a pretty good job of understanding different plugins but again if you've been using another plugin like that and you're not too sure about seo again i would probably to start from scratch all right um so you can choose to uh import settings from other plugins within bot that were done by ghost so if you're using just the import from uh or the robots meta plugin the rss footer plugin or the ghost breadcrumbs plugin um you can also just pull the data from that and incorporate it in here to export your current wordpress seo settings so if you wanted to you know say you were moving your blog onto a staging server to do some development you could export your settings and move it onto the staging server um by simply just clicking export settings i would just go ahead and include taxonomy data um the more the merrier you might as well pull all the data that you have so that's going to pull your categories your tags and all that good stuff all right so um to import the settings like i said you just you'll come in here you'll first you'll go into the other plugin and you're going to need to dive into the server files and find within that plugins files the settings dot zip file once you download that all you're going to need to do is upload it into here and import settings and wordpress seo will take care of the rest for you i should plug my computer in first any questions while i'm doing this yes all the slides will be you'll be able to download later on uh the word camp site say that one more time i'm sorry like is there an overall maintenance that like stuff that you can go back to three like months a month after you've done all the initial setup that helps you absolutely as the i was a session on yeah that yeah that's a year long session um if you're recommending some reading or something like that um well one of the things that um there's there's so much out there you just got to make sure that you're finding people who have been in the industry and are well respected so you know use your due diligence to research on the the person that you're reading articles about and you know see what their results are um there's a lot of there's a lot of resources after but come with me after and i'll give you some uh some resources i think this uh i am but uh let me get through the rest of this i'm almost done okay the next great feature is the bulk editor so if you've got hundreds of pages hundreds of posts okay going through each individual page you know having to click on that link going and filling in the information clicking out of it going back to another one going to that page filling in the information it can get pretty tiresome um so the bulk editor what it allows you to do is it'll pull all your pages in one in one big screen and you'll have the option to see your existing yes seo title and you have the option to put in your new seo title um if you don't have an seo title implemented already this will just be blank okay so it will be pulling this this is what will show up in the search results one drawback to this feature is it doesn't allow you to see how many characters or if if it's going to fit within google's fixed width of allowed title tag length um so what i would do is test all your titles within the on page analysis uh feature and just make sure and then build a spreadsheet and then come in and then enter them all at the same time because you want to make sure that you're not getting those ellipses at the end all right the same thing um yep so the same thing works for the descriptions as well the exact same thing as you can see like i said earlier there's uh no description here um which means you haven't been implemented but you can go ahead again it's not going to tell you here that whether or not your description is under 156 characters the meta description you have to make sure it is um so again just make sure you test it um before implementing robots.txt file um robot.txt file is simply a file used um as an exclusion standard for the search engines um to to communicate with their web crawlers uh to put it plainly it just tells them whether or not to uh to just crawl your site or not um google actually doesn't recommend having one there's really no reason for you to mess with it so just leave it alone an ht access file um this is a file that's uh this is a file that lets you sorry the slides kind of messed up um it allows you to do certain things like implement 301 redirects some more advanced development features um typically leave this to your developer to to mess with um because you can actually implement 301 redirects on the actual on page editor um but you can also do certain things like uh prevent hot linking which will like certain people will link to an image on somebody else's server and use it on their site and so when that image get load gets loaded that person's server isn't being affected it's somebody else's server and so we're taking their bandwidth their resources to load an image that's not even ours so hot linking but again this is a kind of an advanced feature i would leave it alone and uh up to your developer all right so the on page editor this is probably the most beneficial feature of uh WordPress SEO um so this is the the first screen you'll see typically this will be on every single page or post um that when you go to the actual individual page or post and it's at the bottom underneath all the content sections the first tab that we have here is the general tab and we have a snippet preview of what our search result is going to look like in the search engines okay so if you haven't filled out anything you know it's going to pull what you have in the content it's going to take the title that you have at the top of the page it's going to pull the first few sentences as your meta description um so we want to make sure we fill this out um another great thing is it provides a focus keyword option so if you are getting really good at SEO and you've decided to you know create a page targeting a specific keyword phrase or different variations of it um you would want to enter that keyword and what it does is it provides recommendations for article heading to make sure that you had that keyword included there it also provides recommendations for um the page title that it's in there the page url the content and the meta description okay those are five aspects right there that uh better increase your SEO and uh you want to try to get greens at all all times one one comment i want to make is when it comes to the part where content don't keyword stuff okay it used to be the case where you could just take the keyword web design and put it 30 times into your page and you would start ranking okay that that's just bad practice i want you to solely focus on quality content okay and if you've created quality content you love it and it answers every single question that that end user could ask but then this is telling you that you don't have enough keywords in there i don't care what it says as long as that content is just fantastic leave it alone okay don't if you find yourself saying oh i have to go back into this this post and add more keywords then you're keyword stuffing okay you're if you've developed a page that is quality that keyword that you're focusing on should naturally naturally appear so don't find yourself keyword stuffing if you take anything from this that is the one thing i would like you to take all right so again um what this does um the SEO title here again google has a fixed width they used to have a number of characters you could use in your title tag but they changed a little bit to a fixed width so what you can do is you can just kind of test here start adding certain things and um you know if google will tell you your title tag is too long and you'll see the ellipses pop up okay if you get the ellipses there may be some information because we're not serving the entire title tag there may be some information at the end of it that is pertinent to then user however they're not going to be able to read it so you want to try to consolidate that title tag into something that's going to be fully readable so typically a good title tag a good template to work off of is this right here first you'll have the title of the article or the page okay then we use our separator you can use whatever you want a hyphen or a pipe again like i said i prefer the pipe if you are a local company or you're specializing in a certain area the next thing you're going to want to try to include is like a location identifier okay then the third thing is you want to include your brand name brand awareness is imperative you don't want to lose that okay every time they keep seeing your name pop up in the search results for certain queries they're going to start to consider you an expert within the industry and they're going to be more inclined to click on your results in the future all right so as you see here for southern web our company we have our web design page we're based in atlanta georgia so we have our location identifier there then our brand name short suite to the point the next tab is the page analysis tab so we've got what it'll do is it'll tell you everything that's that's wrong with your page as far from an SEO standpoint so what you want to do is try to go through this and treat as a checklist you know just try to take their suggestions so the first one we have here is we have no images on the page so google's you know they're recommending that we should add images okay so make sure just go through it keyword density copy scores this is probably one of the best things i like about it is the reading test okay how how easy is it it to read okay so that's again SEO is all about user experience these days all right the last tab is the advanced tab be careful in here the the best things that you can do is you can no index a page or index the page so what that means is telling google hey come crawl this page include it in the search results or don't include it in the search results typically the only time you would not want to do that is say if you're running like a google adwords campaign you have a landing page that's solely meant for adwords traffic you don't want that to show in the search results so that's a page you would no index then you have the follow no follow meta robots then all these different things include in sitemap auto detect pretty much you want to leave all this stuff alone this is the option the canonical url that i was talking about earlier if you have a page a parent page that you're using um to um that you've borrowed some content from go ahead and place that parent pages url here so google knows that you've borrowed the content from there all right and then 301 redirect so if you've had this page for a long time however it's just not really useful it's kind of outdated and you have new contents that you a new page that you want to send people to that's just more relevant go ahead and pass that page rank from this page onto that new page okay that so anytime if that link to this page exists somewhere else on the internet and they click on it they'll take them it'll redirect them to that new page all right uh on page editor for social um definitely always fill this stuff in this is to make sure that all of your posts are completely optimized uh for social media so you want to include a title face description for both facebook twitter um and make sure that the images are the right sizes poof you're an expert questions i uh we got don't have very much time but what do we got you don't fill out the the last um slide of the social uh will it accept or use the defaults that you did have yes it will it will so um you know from when we were on that general section you know that's pretty much site wide you know so that's gonna be your catch off so if there is a page that you didn't come in and personally optimize yourself you'll it'll use that catch off baseball baseball you bugger as well yeah absolutely the great tool no just um just done plug in and just follow what we've done here it's it's pretty much uh consistent so yes a lot of the stuff here is default okay but i wanted you to understand what they actually mean because there are instances you know where it does apply to you absolutely so one of the sections is you can include taxonomies and uh and different post types in your site map so make sure that you have that custom post type included in your site map to me it yeah the answer the question is yes because it comes down to user experience in my opinion it's just the best separator in my opinion and i feel like it does the best job so um it segments the different parts of the title and i think it adds more sdo value i think in my the test i ran the pipe has the highest click rate yes that's the beauty about permalinks is you know once you have a a link established inside wordpress and as long as you've done it the right way um it will update anytime you make changes to url or add a three one or anything change the or add a category to the blog post it will automatically update this yeah the support there's the premium sdo plugin and you can get their support so um i can't remember what the pricing is on it um it's fairly inexpensive it's strictly support yeah and it's if you get stuck it's great great feature to have absolutely yep i wish um it's a feature that i'm i've been asking for so currently know there's because i thought there was also a way to upload um a spreadsheet into the bulk editor you know because that's typically how i like to build my titles and metas and unfortunately it's not but i believe they're actively working on that yeah it is so you could do some stuff to to to export it yourself but currently yos does not provide that that feature any other questions so do you have your company name and location on every page in the title it depends um so say you don't have a location identifier okay that's another opportunity to use a different variation of your keyword targeted keyword okay so um if you got Atlanta web web design okay so say we we decided to go with it landed web design as the first title tag or the first part of that then we could do website optimization in the second part then southern web you know so if you if location identifier doesn't apply to you uses an opportunity to target a different keyword but make sure it makes sense to the end user okay make sure it's related does the keyword have to uh relate to the text in to the content absolutely absolutely don't don't throw a keyword in there if it has nothing to do with your content that's the quickest way to get penalized so um typically you know as you build your page if you go in and you're building page by page you'll be able to do that in on page but say you take over your someone like myself who takes over websites they may have done some optimization prior and i want to change everything so that's a quick way to do it all but as you're building page by page you should take the time to fill it in on page analysis okay guys thank you so much for coming enjoy the rest of the day