The journey to optimize customers’ experience across multiple channels and devices is breaking down the traditional business and IT approaches. Investments to improve Web pages and responsive apps, for example, position companies to capitalize on their digital initiatives, however, too many have not defined the performance metrics to measure success. Organizations lack the tools to analyze traffic and behavior to optimize their performance. How do you define and evaluate the return of your digital initiatives? How can you fine tune your investments to maximize its return?
This keynote is sponsored by Keynote.
About Aaron Rudger (Keynote Systems): Aaron Rudger is a veteran in the Web Performance space with over 15 years of industry experience. As Senior Product Marketing Manager, Aaron leads the product vision, strategy and evangelization for Keynote’s industry leading web and mobile monitoring solutions.
Prior to Keynote Systems, Aaron held key marketing positions at Right90, BMC Software, Remedy Corporation and iPrint.com. His cross industry expertise in CRM, IT Management and eCommerce can be found in industry publications and technology blogs such as NBC News and Website Magazine. Aaron is also a frequent speaker at industry events like Velocity Conference.