 Persona 4 Golden is heading to PC. While Atlas hasn't yet made an official announcement at the time of recording this video, evidence of a Steam listing for the game has been uncovered, making it clear that it's only a matter of time. Soon, PC players will get the chance to meet Teddy, Chie, Yosuke, and everyone's favourite, Kanji, as they cruise the Junares food court. But why bring Persona 4 to PC? And why now, when much of the discussion surrounding the series is dominated by requests for a Switch port? Official comments from both developer Atlas and publisher Sega make it clear that this has not been an easy decision to make. From the sound of it, Sega has been pushing relentlessly to release Persona games on non-PlayStation platforms, while Atlas has been taking the cautious approach, not wanting to make a misstep. Atlas is not very experienced at releasing games on PC. In fact, it seems that the company has only started making steps in this new direction due to fan demand. All the way back in 2017, Sega Europe's Vice President of Publishing, John Clark, made it clear that Sega was considering every possible game in their catalogue for release on PC. He said, If I asked you to write me a list of 10 games you want Sega to bring out on PC, it probably isn't any different from the list we have. When asked specifically about Persona games, he said, Of course, of course. We don't feel that anything is off the table in terms of these conversations. The fact that as an organisation we're having these healthy conversations, they're constructive. We recognise the value. We recognise the value of the community, the IP. The IP has got continued life to grow and get bigger. Atlas, though, seemed a little less eager to commit at that particular moment in time. Whether for good or ill, the company actually issued a DMCA takedown notice to a fan project called RPCS3, which was attempting to bring Persona 5 to the PC by way of PlayStation emulation. Said Atlas, We understand that many Persona fans would love to see a PC version, and while we don't have anything to announce today, we are listening. For now, the best way to experience Persona 5 is on PlayStation 4 and PlayStation 3. It seems that Atlas was genuinely eager to hear fan feedback. Every year, the company puts out a customer survey to gauge what ports players might like to see. In 2018 and 2019, this survey included a question on whether players would like to see Persona games or any other Atlas games make their way to PC. Possibly as a result of these surveys, in 2019, an Atlas game finally made its way onto Steam. Eight years after its original release, the original Catherine was released onto the platform. Again, a representative of Sega was eager to talk up the possibility of more Atlas ports, saying, We hope to have more exciting news to share from Sega and Atlas in regards to publishing on PC in the future. John Clark said, I think for us it was always step one. Let's launch Catherine, which then gives the IP owners and business owners an Atlas, who are in their first foray into the PC market, the ability to evaluate the success and how that can fit in for their future roadmap. I'm pleased to say they now have that information, so they're able to evaluate it. For us, it was a positive experience, and hopefully they'll share that and consider it in their own roadmap. Now, finally, it seems that Atlas is willing to take another careful step forward with the release of Persona 4 Golden. So why is this game coming to PC? Because fans demanded it, Sega wanted it, and, after enough persuasion, Atlas is willing to do what everyone wants. It seems the moral is that if you don't ask, you don't get. This is good news for everyone waiting for Persona 5 on Switch.