 The third benefit of a multi-brand cloud kitchen is now you have lower logistic costs. Having one brand is actually very difficult with the high delivery commission costs with the acquisition costs to bring in your first customers with the high ingredient costs. This is always going to be a challenge. That's the reason why if you have multiple different brands, this becomes a bargaining chip for you with the delivery apps. This allows you to reach out to your suppliers to get a better deal. This allows you to cross promote between brands, thus lowering your customer acquisition costs. In addition to that, now you have multiple food items going out the kitchen. You have more delivery drivers coming to get your food. Now your food gets to your customer at a faster speed. It's more fresh. People love your stuff more, better reviews. And this clock word continues to go upwards, making you even more money.